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Pet Food and Goods Users in Ukraine

  • ID: 2196777
  • Report
  • July 2012
  • Region: Ukraine
  • 51 Pages
  • COMCON-Ukraine
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“Pet food and goods users in Ukraine” report by COMCON Ukraine - is a comprehensive study of products for pets usage by Ukrainians.

The report is based on primary data collected directly from Ukrainian consumers under the quantitative all-Ukrainian research COMCON TrendsTM conducted in July-August 2011. It represents the different pets owners' audience, indicates the types of food and goods used for pets, describes the purchase behavior of users (awareness and usage of pet food brands, places of pet food and goods purchase and attitude to the price of pet food) and outlines the factors influencing the decision about choosing a brand. The report also embraces the profiling data of decision-makers in buying pet food & goods, including demographics and lifestyle.

The report comprises analysis for Total Ukraine, with the division by regions (Kiev, North, Center, South, West, East), and by city types (500+ thousand, 250-499 thousand, 50-249 thousand people). It consists of 51 slides with charts followed by executive summaries for each section, which makes it highly visualized and easy-to-use. The user of this report will benefit from a comprehensive analysis at a cost effective basis.

About COMCON TrendsTM survey
COMCON TrendsTM is a complex comprehensive all-Ukrainian study of brands, products / services and media consumption, lifestyle and socio-demographic characteristics of Ukrainian consumers. It has been conducted by COMCON Ukraine since 2003. The sample of COMCON TrendsTM survey represents Ukrainian population aged 16-64 who live in cities with population over 50 thousand people with the split by regions and city types. Total base size is 1442 people.
Note: Product cover images may vary from those shown
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Description of COMCON TrendsTM research methodology

SECTION 1. Pets presence in Ukrainian families (12 slides)
- Share of pets owners (Ukraine, regions, city types)
- Kinds of pets in a family (Ukraine, regions, city types)
- Quantity of pets by types (Ukraine)
- Cross-analysis of pets presence in the households (Ukraine)
- Section summary text

SECTION 2. Pets food and goods purchase behavior (8 slides)
- Type of pet food used (cats, dogs)
- Products for pets bought for the last 3 months (cats, dogs)
- Places of purchase of pet food (cats, dogs)
- Places of purchase of pet goods (cats, dogs)
- Attitude towards the price of pet food (Ukraine)
- Importance of factors of manufactured pet food choice (cats, dogs)
- Section summary text

SECTION 3. Awareness and purchase of cat food brands (5 slides)
- Awareness of cat food brands (Ukraine)
- Cat food purchase and purchase MOST OFTEN (Ukraine)
- Market map of cat food brands
- Section summary text

SECTION 4. Awareness and purchase of dog food brands (5 slides)
- Awareness of dog food brands (Ukraine)
- Dog food purchase and purchase MOST OFTEN (Ukraine)
- Market map of dog food brands
- Section summary text

SECTION 5. Profile of decision-makers in buying pet food & goods (12 slides)
- Share of people, responsible for pet food & goods purchase
- Gender, Age, Family status, Financial status of the family, Personal income
- Region of living, City type
- Education, Employment, Social status
- Section summary text
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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