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Motorcycle Dealers

  • ID: 1052629
  • April 2016
  • Region: United States
  • 10 pages
  • First Research
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Brief Excerpt from Industry Overview Chapter:

Companies in this industry sell new and used motorcycles, scooters, motorbikes, all-terrain vehicles, personal watercraft, and other motor vehicles; they also may offer repair services, parts, and accessories. No major companies dominate the industry; most have a single retail outlet.

The US motorcycle dealer industry includes about 7,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $24 billion.

Competitive Landscape

Discretionary personal income and interest rates drive demand, since motorcycles are high-ticket purchases and often financed. The profitability of individual companies depends on volume and sales of higher-margin goods like heavyweight motorcycles. Large dealers have advantages in broad inventory selections and negotiating power with manufacturers. Small dealers can compete effectively by providing superior customer service or offering unique services, like bike customization.

Major competitors include private market sellers, other recreational vehicle dealers, service center chains, and independent service shops. The READ MORE >

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Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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Note: Product cover images may vary from those shown

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