Men's Grooming Products - Global Strategic Business Report

The global market for Men`s Grooming Products was estimated at US$68.2 Billion in 2024 and is projected to reach US$91.8 Billion by 2030, growing at a CAGR of 5.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Men`s Grooming Products market.

Men`s Grooming Products - Key Trends and Drivers

The men`s grooming products market has undergone a significant transformation over the past decade, evolving from a niche segment to a mainstream industry driven by changing social norms and increasing consumer awareness about personal care. Traditionally, grooming products for men were limited to basic necessities such as shaving creams, razors, and deodorants. However, the modern male consumer is more conscious of his appearance and personal hygiene, leading to a surge in demand for a diverse range of grooming products including skincare, haircare, fragrances, and beard care. This shift is largely influenced by the growing trend of self-care and wellness, as well as the influence of social media and celebrity endorsements, which have made male grooming more acceptable and desirable. The industry has responded by introducing innovative products tailored to men`s unique needs, such as anti-aging creams, moisturizers, hair styling gels, and specialized beard grooming kits. Brands have also started to focus on natural and organic ingredients, catering to the growing demand for clean beauty products.

In addition to the expanding product offerings, the distribution channels for men`s grooming products have also evolved. Online retail has emerged as a major platform for purchasing grooming products, offering convenience and a wider variety of choices. E-commerce giants like Amazon and dedicated grooming websites provide detailed product descriptions, reviews, and personalized recommendations, enhancing the shopping experience for male consumers. Brick-and-mortar stores, including specialty shops and high-end department stores, also play a crucial role by providing an opportunity for consumers to physically interact with products before making a purchase. Moreover, subscription services and direct-to-consumer brands have gained popularity, offering curated grooming boxes and fostering brand loyalty through personalized experiences. These developments in the retail landscape have made men`s grooming products more accessible, contributing to the market`s rapid growth. Additionally, pop-up stores and experiential marketing events are becoming popular strategies for brands to engage with consumers directly and offer them hands-on experiences with their products.

The growth in the men`s grooming products market is driven by several factors. Firstly, the increasing disposable income and spending power of men, particularly in developing economies, have led to greater investment in personal grooming. As economies grow and middle-class populations expand, men are more willing to spend on high-quality grooming products that enhance their appearance and confidence. Secondly, the rise of metrosexual culture, where men pay meticulous attention to their appearance, has propelled demand for high-quality grooming products. This cultural shift has been supported by media representation and the growing acceptance of male grooming as a norm. Thirdly, technological advancements in product formulations and packaging have enhanced the efficacy and appeal of grooming products, attracting a broader consumer base. Innovative ingredients and sophisticated packaging solutions make products more attractive and effective, driving consumer interest. Additionally, there is a growing awareness of the importance of skincare and personal hygiene among men, further driving the adoption of grooming products. Health-conscious consumers are increasingly seeking products that not only improve their appearance but also promote skin health. Social media influencers and celebrities continue to play a pivotal role in shaping grooming trends and consumer preferences. Furthermore, the expansion of men`s grooming sections in retail stores and introduction of gender-neutral products have expanded the market`s reach. Retailers are dedicating more shelf space to men`s grooming products, and the rise of gender-neutral brands caters to a wider audience. Lastly, the increasing prevalence of male-specific health and wellness issues, such as hair loss and skin problems, has spurred innovation in targeted grooming solutions, ensuring sustained market growth and diversification. Companies are investing in research and development to create products that address specific concerns, such as anti-aging, hair growth, and sensitive skin, thereby meeting the evolving needs of male consumers.

Scope of Study:

The report analyzes the Men`s Grooming Products market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Type (Shave Care, Fragrances, Hair Care, Skin Care, Other Types); Distribution Channel (Supermarkets & Hypermarkets, Salon, eCommerce, Drug Store, Other Distribution Channel)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Shave Care segment, which is expected to reach US$41.1 Billion by 2030 with a CAGR of a 5.6%. The Fragrances segment is also set to grow at 5.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $17.8 Billion in 2024, and China, forecasted to grow at an impressive 7.8% CAGR to reach $20.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Men`s Grooming Products Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Men`s Grooming Products Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Men`s Grooming Products Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Avon Products, Inc., Beiersdorf AG, Coty, Inc., Kao Chemicals Europe. S.L., L'occitane International SA and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 156 companies featured in this Men`s Grooming Products market report include:

• Avon Products, Inc.
• Beiersdorf AG
• Coty, Inc.
• Kao Chemicals Europe. S.L.
• L'occitane International SA
• L'Oreal SA
• LVMH Moet Hennessy - Louis Vuitton
• Mary Kay, Inc.
• Panasonic India Pvt., Ltd.
• Procter & Gamble Company, The
• Revlon, Inc.
• Sally Beauty Supply LLC
• Shiseido Co., Ltd.
• The Estee Lauder Companies, Inc.
• Unilever PLC

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.