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Tiger Countries B2C E-Commerce Report 2013

  • ID: 2474595
  • Report
  • February 2013
  • Region: Asia
  • 95 Pages
  • yStats GmbH & Co. KG
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Online Retail in the Tiger Countries South Korea, Hong Kong, and Singapore expand compared to Taiwan

The “Tiger Countries B2C E-Commerce Report 2013” shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.

Smartphones for the first Time used more often than Notebooks to shop Online in South Korea

After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases were conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce was also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants.

M-Commerce and Group Shopping important Trends in B2C E-Commerce in Hong Kong

In 2012, more than half of all Internet users in Hong Kong conducted online purchases, with women shopping online more often than men. M-Commerce sales in Hong Kong are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. Average mobile expenditure per online shopper in Hong Kong reached nearly 600 EUR in mid-2012, constituting an increase of more than 40 percent compared to the previous year. Besides M-Commerce, group shopping is a major trend in online retail in Hong Kong. Within only two years, approximately 70 daily deal websites were launched there. Attracted by the upward trend of B2C E-Commerce, US fashion retailer American Apparel launched an online shop in Hong Kong in 2012.

Travel and Entertainment Tickets preferred Product Categories of Internet Shoppers in Singapore

According to forecasts, B2C E-Commerce sales in Singapore will increase by almost 50 percent between 2011 and 2015. In relation to this as well as based on the growing number of online orders, pick up stations are planned to be set up in Singapore starting in 2013. Travel reservations and entertainment tickets, followed by computer and game software as well as apparel, accessories, shoes and jewelry were the product categories to be purchased online most often by Internet shoppers in Singapore in February 2012. Mobile online retail plays an increasingly large role in Singapore, as well. The share of mobile online orders on total online orders increased to almost a quarter in the last few years.

Growing Number of Internet Users in Taiwan despite existing Problems with the Internet

The number of Internet users in Taiwan rises continuously, but more than half of them experienced problems with unstable connections and poor Internet quality in 2012. Slow download and upload speeds represented further difficulties during Internet usage in Taiwan. The number of mobile Internet users is on the rise as well, but it is used by less than 10 percent of users to conduct mobile online purchases. However, total online retail sales in Taiwan are projected to increase by a small double-digit percentage figure annually between 2012 and 2015. Among the leading players in Taiwanese B2C
E-Commerce are Yahoo! Shopping, Books.com.tw and PCHome Shopping.

The new report “Tiger Countries B2C E-Commerce Report 2013” by Hamburg-based secondary market research company presents the current situation of the B2C E-Commerce markets in the four Tiger countries South Korea, Hong Kong, Singapore, and Taiwan. Besides trends, the report also contains sales, the share of B2C E-Commerce on total retail sales, product categories, Internet users and Internet shoppers as well as information about leading competitors.

Product Information:

- These market reports inform top managers about recent market trends and assist with strategic company decisions

- The authors provide secondary market research: By using various sources of information they ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

- The author's international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

* Please Note - the site license and global site license prices for this report are restricted to ten users each, in line with the suppliers pricing options.
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1. MANAGEMENT SUMMARY

2. SOUTH KOREA

2.1. TRENDS
- Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including South Korea, in %, 2010 & 2016f
- Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012
- Internet Activities in South Korea, in % of Internet Users, 2011
- Online Shopping in South Korea, by Device, in % of Online Shoppers, 2011
- B2C E-Commerce Delivery Trends in South Korea, 2012 and used Delivery Services for B2C E-Commerce Orders, in %, Q1 2011, Q2 2011, Q1 2012 & Q2 2012
- Average B2C E-Commerce Spending per Internet User, compared to Australia and India, in USD, 2008-2012f
- Average B2C E-Commerce Spending per Internet User in South Korea, in USD, 2008-2012f
- Online Gambling and Betting Market Trends in South Korea, 2012
- Online Gaming Market in South Korea, in KRW trillion, 2008 & 2012f
- Mobile Gaming Market in South Korea, in KRW billion, 2011f & 2015f
- Payment Methods in B2C E-Commerce in South Korea, in %, Q2 2010, Q1 2011 & Q2 2011
- Online Payment News about Won Corporation in South Korea, July 2012

2.2. SALES
- B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011

2.3. SHARES
- Share of B2C E-Commerce Sales in South Korea on Global B2C E-Commerce Sales, in %, 2010-2016f
- Share of B2C E-Commerce Sales on total Retail Sales in South Korea, in %, 2008-2011

2.4. PRODUCTS
- E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 2010 & 2011
- E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 & Q2 2012
- Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011

2.5. USERS / SHOPPERS
- Internet Users in South Korea, in millions and in % of Country Population, 2000-2010
- Breakdown of Internet Users in South Korea, by Gender, in %, 2011 and Internet User Penetration, by Gender, in %, 2010 & 2011
- Breakdown of Internet Users in South Korea, by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, 2010 & 2011
- Broadband Subscribers in South Korea, in millions, 2007-2012f
- Broadband Subscribers per 100 Inhabitants in South Korea compared to Germany, USA and the OECD Average, 2006-2011
- Broadband Subscribers in South Korea, by Access Technology, compared to the OECD Average in %, 2011
- Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011
- Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011

2.6. PLAYERS
- Top 30 B2C E-Commerce Websites in South Korea, ranked by Unique Visitors (Users) from South Korea, May 2012
- Profile of Gmarket.co.kr
- Profile of 11st.co.kr
- Profile of Lotte.com

3. HONG KONG

3.1. TRENDS
- B2C E-Commerce Trends, 2011 & 2012 and Leading Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012
- Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 2011
- Average Number of Purchases conducted by Online Shoppers, Q1 2010 & Q1 2011
- Group Shopping Trends, 2012
- M-Commerce Trends, 2012
- M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012
- M-Commerce Spending per Person, in HKD thousand, July 2010-July 2011 & July 2011-July 2012

3.2. SALES
- B2C E-Commerce Sales, in USD billion, 2011 & 2015f
- M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 & 2015f

3.3. SHARES
- Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2010-July 2011 & July 2011-July 2012

3.4. PRODUCTS
- Top Three Mobile Purchase Categories, in %, Q4 2011

3.5. USERS / SHOPPERS
- Internet Penetration Rate, in % of the total Population, 2007-2011
- Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011

3.6. PLAYERS
- News about American Apparel, 2012

4. SINGAPORE

4.1. TRENDS
- B2C E-Commerce Trends and Number of Online Shoppers, in millions, 2010 & 2011
- B2C E-Commerce Delivery Trends, 2012
- Reasons for Internet Usage, in % of Internet Users, 2011
- Internet Activities for Grocery Shopping, in % of Internet Users, February 2012
- B2C M-Commerce Trends and Number of Mobile Shoppers, in thousands, 2010 & 2011
- M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011
- Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, 2010 & 2011

4.2. SALES
- B2C E-Commerce Market Size, in USD billion, 2011-2015f
- B2C M-Commerce Market Size, in USD billion, 2011-2015f

4.3. SHARES
- Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011

4.4. PRODUCTS
- Purchased B2C E-Commerce Product Categories, in %, February 2012

4.5. USERS / SHOPPERS
- Internet Penetration Rate, in % of Households, 2007-2011
- Internet Penetration Rate, in % of the total Population, 2007-2011
- Internet Usage, by Age Group, in % of Individuals, 2011
- Online Shopper Penetration, in % of Internet Users, 2005-2011
- Online Shoppers, by Age Group, in % of Internet Users, 2011

4.6. PLAYERS
- News about Groupon, Modparade, and MDSCollections, 2012

5. TAIWAN

5.1. TRENDS
- E-Commerce Trends, 2012
- Internet Trends, 2012 and Internet Access Difficulties, in % of Internet Users, Q2-Q3 2012
- Types of Internet Connection and Device Used to Access Internet, in % of Internet Users, January - March 2011
- Popular Internet Activities, in % of Internet Users, January - March 2011
- Popular mobile Internet Activities, in % of mobile Interne Users, December 2011 - January 2012

5.2. SALES
- E-Commerce Sales, in TWD trillion, 2010-2011 & 2015f
- E-Commerce Sales, in TWD trillion, 2008-2011 & 2012f-2015f

5.3. SHARES
- Share of E-Commerce on Total Retail Sales, in %, 2011 & 2013f

5.4. PRODUCTS
- Popular Online Product Categories, in % of Internet Users, December 2011 - January 2012

5.5. USERS/SHOPPERS
- Number of Internet Users, in millions, 2011 & 2012f
- Breakdown of Internet Users, by Gender and by Age Group, in %, January 2011 - March 2011

5.6. PLAYERS
- Top Internet Sites, by unique Visitors, in thousands, March 2012
- Top Internet Retail Sites, by unique Visitors, in thousands, March 2012
- News about eBay, Amazon, Groupon, Yahoo!, Rakuten and Alipay, March 2012 - April 2012
- News about CyberMart, 2012
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- 11st
- Alipay
- Amazon
- American Apparel
- CyberMart
- DSCollections
- Gmarket
- Groupon
- Groupon
- Lotte
- Modparade
- Rakuten
- Yahoo!
- eBay
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