Facebook is building its pre-IPO mobile monetisation strategy around operator billing and advertising
- Language: English
- 6 Pages
- Published: March 2012
- Region: Global
For greenfield operations, choosing best-of-suite rather than best-of-breed solutions can enable significant cost savings in terms of upfront solution licensing costs and integration costs.
yuMobile launched a greenfield mobile operation in Kenya in 2008. It looked for a cost-effective solution for CRM and billing that could be quickly implemented, and decided on a pre-integrated CRM/billing system.
This case study provides:
- a description of the operator description and analysis of the project business drivers
- a brief description of the operations and software strategy
- a deployment summary
- key business benefits and learnings.