Case Study: yuMobile (Essar Telecom) selects a pre-integrated CRM/billing platform for Kenyan greenfield operation

Analysys Mason Group, September 2012, Pages: 8

For greenfield operations, choosing best-of-suite rather than best-of-breed solutions can enable significant cost savings in terms of upfront solution licensing costs and integration costs.

yuMobile launched a greenfield mobile operation in Kenya in 2008. It looked for a cost-effective solution for CRM and billing that could be quickly implemented, and decided on a pre-integrated CRM/billing system.

This case study provides:

- a description of the operator description and analysis of the project business drivers
- a brief description of the operations and software strategy
- a deployment summary
- key business benefits and learnings.

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