• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription Product Image

Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription

  • Published: December 2013
  • Region: Global, United States
  • 97 Pages
  • AccuStream iMedia Research

Digital Desktop/Mobile Music Monetization in U.S. Scores a $6.4 Billion Marketplace In 2013

Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to this multi-segment research report.

The report, Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription, is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base.

Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.

Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as iTunes and Amazon.

Combined, sector growth in 2013 READ MORE >

EXECUTIVE SUMMARY

Digital Music Advertising, Download and Subscription Revenue: 2005 – 2016

Domestic and International Services Operating in the U.S./North America

Produce $6.4 Billion in 2013 Revenue

Music Download Receipts (U.S./North America) Capture 75.3% of Sector
Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8%

Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising
Captures 60% of the Market Segment in 2013

TERMS and DEFINITIONS

OVERVIEW: DIGITAL DESKTOP, MOBILE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT

Digital Music Advertising, Download and Subscription Revenue: 2005 – 2016

Domestic and International Services Operating in the U.S./North America
Produce $6.4 Billion in 2013 Revenue

Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016

Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016,
Followed by Digital Radio/Song-Play Media Spend

Double-Digit Growth Forecast Through 2016

Music Download Receipts (U.S./North America) Capture 75.3% of Sector
Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8%

Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016

Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription)

Combine to Form a $1.6 Billion Market in 2013

Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising,
Audio Subscription Revenue and Music Video Ad Spend

Domestic and International Music Storefronts, Services and Advertising on a

Global Basis Produce a $10 Billion Market in 2013

Digital Music Monetization by Segment: Revenue Analysis 2005 – 2016

Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013

Digital Music Monetization: Revenue Share by Category: 2005 – 2016

The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7%

SECTION ONE

Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013

Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising

Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016

Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising
Captures 60% of the Market Segment in 2013

Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual

Share Change: 2005 - 2016

Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed
Subscription Counterparts in Mid-2011

Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including
Subscription Services

Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play

Revenue: 2005 - 2016

Digital Music Rights Payments Estimated at $506 Million in 2012

Digital Music Radio/Track Play Royalty Payment Analysis: 2012

Digital Music Radio/Track Play Royalty Payment Analysis: 2012

Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in
Streaming Radio and On-Demand Music Programming in 2013 and Beyond

Digital Music Radio/Track Play Royalty Payment Analysis: 2013

Pandora’s Public Valuation Indicative of Market-Wide Expectations of Sector
Growth in 2013/2014

Pandora Revenue Analysis: 2009 - 2014

Digital Music and Track Play Subs Forecast to Increase by 40% in 2013

Digital Music Radio/Song Play Library Size: 2013

Digital Music Radio/Curated Station and Song Play Subscription Revenue:
2003 - 2016

Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013

Music Service Subscribers: U.S. and International Services

Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016

Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016

In-Stream Audio estimated at 49.5% of Total Media Spend in 2013

Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising
Media Spend: 2003 - 2016

Audio Inventory Annually by Month: 2003-2016

Media Spend: Digital Streaming, Curated Station and Track Play Music Radio
2003 - 2016

Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio
2003 - 2016

Total Audio/Video and Display Paid Media Placement: Digital Streaming Music
Radio, Curated Station and Track Play Services 2005 - 2016

SECTION TWO

Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in
2013; Tracks Sold Total 8.9 Billion

Music Download Storefronts: Total Sales 2004 - 2013

Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013

Music Downloads: Total Storefront Sales 2004 - 2013

U.S.-Based Download Music Stores, Brands and Services with International
Operations: Sales 2004- 2013

Download Music Sales: 2004

Download Music Sales: 2005

Download Music Sales: 2006

Download Music Sales: 2007

Download Music Sales: 2008

Download Music Sales: 2009

Download Music Sales: 2010

Download Music Sales: 2011

Download Music Sales: 2012

Download Music Sales: 2013

SECTION THREE

Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market
in 2013

YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology

against Music Plays

Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016

In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 – 2016

Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music
Category 2008

Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music

Category 2009

Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010

Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011

Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012

Music Video Programming Accounts for the Largest Share of YouTube In-Stream

Video Advertising

YouTube Video Advertising Inventory Analysis 2012

YouTube Video Advertising Inventory Analysis 2012

Mobile Music is Video Ad Growth Engine on YouTube

YouTube Mobile Inventory and Media Spend by Content Channel: 2012

Vevo Continued to Lock Up Syndication Agreements with Popular Music
Sites and Destinations in 2013

Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates)

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos