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Mobile Navigation Services and Devices – 6th Edition Product Image

Mobile Navigation Services and Devices – 6th Edition

  • Published: April 2013
  • 171 Pages
  • Berg Insight AB
PND shipments declined to 28 million units in 2012 as competition from nav apps intensified


  • Airis
  • Cyclops
  • Intermap Technologies
  • Navmii
  • Rogers Wireless
  • Telmap
  • MORE

Get up to date with the latest product and technology innovations from the navigation industry in Europe, North America and Rest of World with this report in the LBS Research Series. Find out what the industry leaders are doing and anticipate their strategies for the future. The number of mobile subscribers using a turn-by-turn navigation app or service on their handset was 150 million worldwide in 2012 and is forecasted to grow at a CAGR of 21.1 percent to reach 390 million users worldwide in 2017.

Mobile Navigation Services and Devices is the sixth consecutive report from Berg Insight analysing the latest developments on the global PND and mobile turn-by-turn navigation market.

This report in the LBS Research Series provides you with 170 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
- Profit from 30 new executive interviews with market leading companies.
- Understand the dynamics of the navigation markets in Europe, North America and ROW.
- Benefit from expert market analysis including detailed regional forecasts.
- Learn about READ MORE >

Executive summary

1 Personal navigation solutions
1.1 Overview of personal navigation solutions
1.1.1 Factory installed in-dash navigation and telematics solutions
1.1.2 Aftermarket in-dash infotainment and navigation systems
1.1.3 Personal Navigation Devices
1.1.4 Smartphones and mobile phones
1.1.5 Portable media players, tablets and phablets
1.2 PND categories and segments
1.2.1 Car navigation PNDs
1.2.2 Embedded PNDs
1.2.3 Multimode and rugged PNDs
1.2.4 Truck and recreational vehicle PNDs
1.3 Navigation app distribution channels and business models
1.3.1 Navigation app distribution channels
1.3.2 Active monthly navigation app users by distribution channel
1.3.3 Evolution of handset navigation app business models
1.3.4 App store strategies
1.4 Vehicle fleets and navigation system penetration
1.4.1 The European passenger car market
1.4.2 The North American passenger car and light truck market

2 Map data and content providers
2.1 Digital map data and image suppliers
2.1.1 Nokia HERE
2.1.2 TomTom Maps
2.1.3 AND
2.1.4 AutoNavi
2.1.5 Blom
2.1.6 CE Info Systems – MapmyIndia
2.1.7 DigitalGloble
2.1.8 Intermap Technologies
2.1.9 OpenStreetMap
2.1.10 ZENRIN
2.2 Traffic information services
2.2.1 Traffic information systems
2.2.2 RDS-TMC services
2.2.3 The TPEG standard
2.2.4 The VICS traffic information system
2.2.5 Market developments
2.2.6 AirSage
2.2.7 Be-Mobile
2.2.8 CE-Traffic
2.2.9 Clear Channel Radio's Total Traffic Network
2.2.10 Decell
2.2.11 INRIX
2.2.12 Mediamobile
2.2.13 TrafficCast
2.2.14 Trafficmaster
2.3 Speed camera warning devices and database providers
2.3.1 Coyote Systems
2.3.2 Cyclops
2.3.3 FoxyTag
2.3.4 Road Angel
2.3.5 Wikango
2.4 Travel guide, POI data and weather information providers
2.4.1 CustomWeather
2.4.2 Foreca
2.4.3 Fodor's Travel
2.4.4 Langenscheidt
2.4.5 Mairdumont
2.4.6 PagesJaunes Group
2.4.7 NavX
2.4.8 ViaMichelin
2.4.9 Wcities

3 Navigation software developers
3.1 Technology overview
3.1.1 On-board, off-board and hybrid navigation software
3.1.2 Evolution of navigation software features
3.2 Vendor market shares
3.2.1 Handset navigation app market shares in Europe
3.2.2 Handset navigation app market shares in North America
3.3 Company profiles and strategies
3.3.1 ALK Technologies
3.3.2 Aponia Software
3.3.3 Appello Systems
3.3.4 deCarta
3.3.5 Dynavix
3.3.6 Elektrobit
3.3.7 Fullpower Technologies
3.3.8 Google
3.3.9 GPS Tuner
3.3.10 Intrinsyc Software
3.3.11 MapQuest
3.3.12 Mireo
3.3.13 NaviExpert
3.3.14 Navitel
3.3.16 Navmii
3.3.17 NDrive
3.3.18 NNG
3.3.19 Papago
3.3.20 PH Informatica
3.3.21 ROUTE 66
3.3.22 Skobbler
3.3.23 Sygic
3.3.24 TeleCommunication Systems
3.3.25 Telenav
3.3.26 Telmap
3.3.27 UbiEst
3.3.28 Waze
3.3.29 Yapp Mobile

4 Mobile operator service offerings
4.1 Navigation services from mobile operators in North America
4.1.1 AT&T
4.1.2 Bell Mobility
4.1.3 MetroPCS
4.1.4 Rogers Wireless
4.1.5 Sprint Nextel
4.1.6 TELUS
4.1.7 US Cellular
4.1.8 Verizon Wireless
4.2 Navigation services from mobile operators in Europe
4.2.1 Deutsche Telekom Group
4.2.2 Orange Group
4.2.3 SFR
4.2.4 Telefónica Group
4.2.5 Telekom Austria Group
4.2.6 TeliaSonera Group
4.2.7 Vodafone Group
4.3 Navigation services from mobile operators in Asia Pacific
4.3.1 Country profile: Australia
4.3.2 Country profile: Japan
4.3.3 Country profile: South Korea
4.3.4 SingTel Group
4.3.5 Bharti Airtel
4.3.6 Vodafone New Zealand
4.4 Navigation services in other countries
4.4.1 Country profile: Israel
4.4.2 Country profile: South Africa
4.4.3 América Móvil
4.4.4 NII Holdings
4.4.5 Telefónica Latin America
4.4.6 Mobile TeleSystems

5 Device vendor profiles
5.1 PND market developments
5.1.1 PND feature evolution
5.1.2 Market consolidation
5.2 PND shipments and vendor market shares
5.2.1 Shipments by geographical region
5.2.2 PND hardware revenues
5.2.3 Vendor market shares
5.3 PND vendor profiles and strategies
5.3.1 Garmin
5.3.2 TomTom
5.3.3 MiTAC
5.3.4 Airis
5.3.5 AvMap
5.3.6 Mappy / Logicom
5.3.7 MEDION
5.3.8 Panasonic
5.3.9 Prestigio
5.3.10 Shinco
5.3.11 Thinkware Systems
5.3.12 UniStrong
5.3.13 United Navigation
5.4 Handset market developments
5.4.1 Smartphone platform market shares
5.4.2 Smartphone vendor market shares
5.4.3 Smartphone ecosystems
5.4.4 Towards complete LBS offerings
5.4.5 Handset vendor navigation service strategies
5.5 Handset vendor profiles
5.5.1 Apple
5.5.2 BlackBerry
5.5.3 HTC
5.5.4 LG Electronics
5.5.5 Nokia
5.5.6 Samsung Electronics
5.5.7 Sony Mobile

6 Market analysis and forecasts
6.1 Navigation industry trends
6.1.1 PND sales continue to decline in developed markets
6.1.2 Low cost in-dash navigation systems drive take rates
6.1.3 Free navigation apps now available for all smartphone platforms
6.2 Regional markets
6.2.1 Total navigation system penetration rate by region
6.2.2 The European mobile navigation market
6.2.3 The European PND market
6.2.4 The North American mobile navigation market
6.2.5 The North American PND market
6.2.6 The Rest of World mobile navigation market
6.2.7 The Rest of World PND market



List of figures
Figure 1.1: Main car navigation system categories
Figure 1.2: Examples of GPS-enabled tablets (March 2012)
Figure 1.3: Car navigation PND feature comparison by products segment
Figure 1.4: Garmin and TomTom PNDs
Figure 1.5: Examples of leading mobile app stores (Q4-2012)
Figure 1.6: Active navigation users by distribution channel (World 2008–2012)
Figure 1.7: Business models for mobile navigation apps and services
Figure 1.8: The European passenger car market (2012)
Figure 1.9: Car navigation system shipments in Europe (2002–2012)
Figure 1.10: Car navigation system shipments in North America (2002–2012)
Figure 1.11: The North American passenger car and light truck market (2012)
Figure 2.1: Examples of content providers
Figure 2.2: Major international digital map data suppliers
Figure 2.3: Traffic information platform
Figure 2.4: Examples of TMC service providers (2012)
Figure 2.5: Speed camera warning device and database vendors (Q1-2013)
Figure 2.6: Travel guide publishers
Figure 3.1: Mapping and navigation server platform
Figure 3.2: Navigation app and service providers by active users (World Q4-2012)
Figure 3.3: Handset navigation service market shares (EU27+2 2008–2012)
Figure 3.4: Handset navigation service market shares (North America 2008–2012)
Figure 3.5: Handset navigation app developers
Figure 4.1: Navigation offerings from North American operators (January 2013)
Figure 4.2: Navigation offerings from European operators (February 2013)
Figure 4.3: Examples of navigation offerings from APAC operators (February 2013)
Figure 5.1: PND feature penetration in Europe and North America (2007–2012)
Figure 5.2: PND brands by original industry
Figure 5.3: Global annual PND shipments and revenues (2005–2012)
Figure 5.4: PND shipments by region (Million units 2007–2012)
Figure 5.5: PND vendor market shares (World 2006–2012)
Figure 5.6: PND vendor market shares (Europe 2006–2012)
Figure 5.7: PND vendor market shares (North America 2006–2012)
Figure 5.8: Examples of Garmin nüvi PNDs
Figure 5.9: Examples of TomTom PNDs and connected PNDs
Figure 5.10: Smartphone shipments by vendor and OS (World 2012)
Figure 6.1: Smartphone, GPS-enabled Internet tablet and PND shipments (2011–2017)
Figure 6.2: PND and in-dash navigation system penetration (World 2007–2012)
Figure 6.3: Navigation app and service revenues (EU27+2 2011–2017)
Figure 6.4: Annual PND shipments in Europe (2006–2017)
Figure 6.5: PND ASP, device and service revenues in Europe (2011–2017)
Figure 6.6: Navigation app and service revenues (North America 2011–2017)
Figure 6.7: Annual PND shipments in North America (2006–2017)
Figure 6.8: PND ASP, device and service revenues in North America (2011–2017)
Figure 6.9: Navigation app and service revenues (ROW 2011–2017)
Figure 6.10: Annual PND shipments in ROW (2006–2017)
Figure 6.11: PND ASP, device and service revenues in ROW (2011–2017)

PND shipments declined to 28 million units in 2012 as competition from nav apps intensified

According to a new research report from the analyst firm Berg Insight, global shipments of Personal Navigation Devices (PNDs) declined from 33 million units in 2011 to 28 million units in 2012. Even though part of the decline can be attributed to lower consumer spending in Europe resulting from the continuing sovereign debt crisis, other developments are also affecting the PND market.

The installed base of PNDs is already high, especially in mature markets. Retailers have reduced shelf space and marketing for PNDs in favour of higher margin consumer electronics products. Competition from other navigation solutions, notably navigation apps for smartphones is furthermore growing. Over time, PNDs will also start to face more competition from factory installed in-dash navigation systems as more car brands launch next generation low cost systems. Shipments of PNDs are still growing in markets such as Eastern Europe, South America and India, but not fast enough to compensate for the decline in mature markets. Berg Insight therefore forecasts that global PND shipments will decline to about 17 million units in 2017.

Higher smartphone adoption and broader availability of attractively priced services are key factors for growing usage of mobile navigation apps. “The number of mobile subscribers worldwide using a turn-by-turn navigation app on their handset at least once per month grew from 105 million in 2011 to 150 million in 2012”, said André Malm, Senior Analyst, Berg Insight. He adds that more than half of the current active navigation subscriber base uses free apps that are bundled with handsets or service plans from mobile operators. In most developed markets, smartphones from major vendors now come bundled with free navigation apps.

Google and Nokia were the first to launch free navigation and have later been followed by Apple and BlackBerry. In response to the proliferation of free navigation apps, many mobile operators have switched to bundled freemium navigation services to offset the cost for end users. App developers and operators are now trying to monetise services by introducing advertising and premium features. Users can customise their app to suit their personal preferences by purchasing new features and content add-ons.

Complementing core navigation with features including traffic information, speed camera alerts, parking space information, local search and local offers can make navigation apps useful on a daily basis for more potential customers. “Stimulating usage is important for app developers and mobile operators that want to pursue additional revenues from advertising”, commented Mr Malm.

- Airis
- ALK Technologies
- Aponia Software
- Appello Systems
- Apple
- AT&T
- AutoNavi
- AvMap
- Bell Mobility
- BlackBerry
- Blom
- CE Info Systems – MapmyIndia
- Coyote Systems
- CustomWeather
- Cyclops
- deCarta
- Deutsche Telekom Group
- DigitalGloble
- Dynavix
- Elektrobit
- Fodor's Travel
- Foreca
- FoxyTag
- Fullpower Technologies
- Garmin
- Google
- GPS Tuner
- Intermap Technologies
- Intrinsyc Software
- Langenscheidt
- LG Electronics
- Mairdumont
- Mappy / Logicom
- MapQuest
- MetroPCS
- Mireo
- NaviExpert
- Navitel
- Navmii
- NavX
- NDrive
- Nokia
- Nokia HERE
- OpenStreetMap
- Orange Group
- PagesJaunes Group
- Panasonic
- Papago
- PH Informatica
- Prestigio
- Road Angel
- Rogers Wireless
- ROUTE 66
- Samsung Electronics
- Shinco
- Skobbler
- Sony Mobile
- Sprint Nextel
- Sygic
- TeleCommunication Systems
- Telefónica Group
- Telekom Austria Group
- Telenav
- TeliaSonera Group
- Telmap
- Thinkware Systems
- TomTom
- UbiEst
- UniStrong
- United Navigation
- US Cellular
- Verizon Wireless
- ViaMichelin
- Vodafone Group
- Waze
- Wcities
- Wikango
- Yapp Mobile

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