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NRT Smoking Cessation Aids in Germany

  • ID: 342835
  • May 2015
  • Region: Germany
  • 20 pages
  • Euromonitor International

NRT smoking cessation aids continued to be fairly unpopular in Germany, registering a further decline in both volume and current value terms in 2014. Although the number of smokers continued to decline in response to government health campaigns and the population’s growing health awareness, the majority of smokers who decided to quit did so without the help of NRT smoking cessation aids. According to an industry study, around 66% of smokers tried to kick the habit simply by stopping smoking.

The NRT Smoking Cessation Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the NRT Smoking Cessation Aids market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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NRT SMOKING CESSATION AIDS IN GERMANY

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Number of Smokers by Gender 2009-2014
Category Data
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Executive Summary
Consumer Health in Germany Hampered by Slump in OTC Sales
Consumer Health Remains A Fragmented Market, With No One Player Commanding More Than A Single-digit Value Share
Chemists/pharmacies Remains the Dominant Distribution Channel
Consumer Health Expected To Face Stagnation Over the Forecast Period
Key Trends and Developments
Milder Climate Brings Both Obstacles and Opportunities
Demographic Changes Have A Mixed Impact on Sales
Companies Make Use of Synergy Between Sports Nutrition and Slimming Products
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 10 Life Expectancy at Birth 2009-2014
Market Data
Table 11 Sales of Consumer Health by Category: Value 2009-2014
Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2012-2014
Definitions
Sources
Summary 2 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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