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Supplying to Mercedes-Benz Product Image

Supplying to Mercedes-Benz

  • ID: 2550649
  • May 2013
  • 110 Pages
  • SupplierBusiness

'Supplying to Mercedes-Benz' looks at what changes are happening at Mercedes in order for the OEM to accomplish the goals outlined in its "Commitment to Excellence in Procurement". The author also takes an in-depth look at how the changes have affected procurement activities and the developments that are likely over the coming years as the company expands its global production footprint. It takes in the brand's model, platform and production strategy and delves into the purchasing strategies at Mercedes with analysis of global purchasing , supplier selection, technology and quality expectations. This report is packed full of insight, data and analysis that will prove invaluable to those partnering or looking to work with one of the global automotive industries most highly regarded players

About Mercedes-Benz

Mercedes-Benz Cars (MBC) is currently progressing through what is arguably the most comprehensive series of new model launches in the company’s extensive history. With the introduction of the MFA modular front-wheel drive platform system, the company has given itself the flexibility to launch a virtual sub-brand of smaller vehicles, including two models already READ MORE >

Note: Product cover images may vary from those shown

OVERVIEW
Introduction
Overall sales
Financials

PRODUCT AND PLATFORM STRATEGY
Strategy overview
Major model programmes
Platform strategy
Major platforms
Component sharing
Volume planning

PRODUCTION STRATEGY
Production strategy overview
Manufacturing network

GERMANY

HUNGARY

FRANCE

ROMANIA

CHINA

UNITED STATES

SOUTH AFRICA

INDIA AND SOUTHERN ASIA
Internal supply network
Modularisation strategy
Supplier parks
Cluster of reference
Strategies for manufacturing efficiency

PURCHASING STRATEGY
Purchasing strategy overview
Levels of vertical integration and outsourcing
Purchasing organisation
Purchasing offices
Key offices
Key purchasing personnel
Purchasing budget

SUPPLIER SELECTION
Supply base development
Major and strategic suppliers
Supplier selection criteria
Working with Daimler and Mercedes-Benz Cars

GLOBAL SOURCING
Policy and plans

EUROPE

CHINA

NORTH AMERICA

PRICING POLICY
Cost reduction programmes and strategies
Payment terms
Raw material price management

QUALITY MANAGEMENT
Quality level
Quality management systems
Integration into product development
Management of sub-suppliers
Supplier awards

TECHNOLOGY
Technological positioning
Areas of focus
R&D spending
R&D organisation
Access to supplier technology
Approach to alternative fuels, electrification and fuel cells
Special vehicle development

INTERVIEW
Michael Hannemann, Managing Director of Valmet Automotive

OEM-SUPPLIER SURVEY RESULTS
Introduction to the SuRe Index
Methodology
Executive summary
Profit potential
Organization
Trust
Pursuit of excellence
Outlook

SWOT ANALYSIS - MERCEDES-BENZ

GLOBAL FOOTPRINT

FORWARD MODEL PROGRAMMES

MAJOR SUPPLIERS – MERCEDES-BENZ

LIST OF FIGURES AND TABLES

Figure 1: Global light vehicle sales, 2006-2012 (Source: IHS Automotive)
Figure 2: The Smart Limited 1 (left) highlights the so-called Tridion safety cell in black
Figure 3: The Mercedes-Benz Juiz de Fora plant in Minas Gerais state, Brazil
Figure 4: Schematic of the new aeroacoustic wind tunnel at the Mercedes-Benz plant in Sindelfingen
Figure 5: Dr. Dieter Zetsche with the Concept GLA at the Shanghai motor show
Figure 6: Dr. Klaus Zehender, Head of Procurement Mercedes-Benz Cars and Vans (PMC), Daimler AG
Figure 7: Early lapbelt testing at Mercedes-Benz
Figure 8: Mercedes Benz “Intelligent Drive” Assistance technologies
Figure 9: Mercedes-Benz Research and Development India (MBRDI), in Whitefield, Bangalore
Figure 10: The six-wheel drive Mercedes-Benz G63 AMG
Figure 11: SuRe Index 2012 (Top)
Figure 12: SuRe Index 2012 (Middle)
Figure 13: SuRe Index 2012 (Bottom)
Figure 14: Mercedes-Benz - Global assembly plant locations
Figure 15: Mercedes-Benz - European assembly plant locations
Figure 16: Major suppliers to Mercedes Benz
Table 1: Daimler AG financial data overview (Source: Mercedes-Benz, Reuters, Moody's, Fitch, Standard & Poor’s)
Table 2: 2007-2020 production figures for Mercedes-Benz vehicles included in Major model programmes
Table 3: Forecast for top 10 Mercedes-Benz platforms (by global volumes) 2012 and 2018
Table 4: Mercedes-Benz global production sites (March 2013)
Table 5: Global M-Class sales (by region) 2010-2016
Table 6: Delphi and TRW parts delivered for latest Mercedes-Benz vehicles (by supplier)
Table 7: Daimler research and development expenditure
Table 8: Mercedes-Benz plant locations with production forecast for 2013
Table 9: Mercedes-Benz - Forward Model Programme (by Global Nameplate)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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