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Opportunities for Western Food and Drink Brands in China Product Image

Opportunities for Western Food and Drink Brands in China

  • ID: 2372591
  • December 2012
  • Region: China
  • 77 Pages
  • Datamonitor

Focusing on five key growth categories in China, this report considers how Western food and drink brands can take advantage of increasing consumer interest in products which are not traditionally part of the Chinese diet such as olive oil, cheese, chocolate, coffee, and wine by looking at key market drivers and case studies of products that have already been successful.

- Understand what motivates different consumer groups in China to buy in to categories such as olive oil, chocolate, wine, coffee, and cheese.
- Identify different marketing and distribution strategies for Western food and drink brands in China.
- Gain insight into food and drink import regulations in China and assess how they can support your business strategy.
- Analyze case studies of Western brands of olive oil, chocolate, wine, coffee, and cheese that have already been successful in China.
- Assess the outlook for the key growth categories of olive oil, chocolate, wine, coffee, and cheese in the Chinese food and drink market.

In China, imports such as olive oil, chocolate, wine, coffee, and cheese are mainly consumed by consumers who are fairly comfortably off, particularly middle class READ MORE >

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About the Author
Disclaimer
Introduction
General consumer trends
Improved purchasing power of Chinese consumers
Olive oil
Market drivers and inhibitors for olive oil
Food and agricultural policies and import regulations
Demographic drivers
Regional drivers
Consumer drivers for the development of the olive oil market in China
Increasing market share of olive oil in China
Import and export
Consumption
Future trends
Key Western brands of olive oil
Case study
Lessons and recommendations from the Hojiblanca case study
Conclusion: likely successful strategies for Western olive oil brands in China
Import olive oil directly
Choose the suitable sales methods
Expanding into new territories
Strong publicity
Chocolate
Market drivers
Policies governing chocolate quality in China
Changing consumption habits
Distribution of chocolate consumers, by demographics and region
Increasing market share of chocolate in China
Import and export
Consumption
Likely future consumption trends
Key Western and domestic brands of chocolate in China
Case study: Dove Chocolate
Reasons for success
Insight for Western food brands
Strategic recommendations
Wine
Market drivers
The impact of government policy on the Chinese wine industry
Changing consumption habits in wine in China
Distribution of consumers, by demographics and region
Increasing market share of wine in China
Key Western brands of wine
Case study
Insight for Western wine brands
Recommendations on strategies
Cheese
Market drivers
Changing consumption habits
Distribution of consumers, by demographics and region
Increasing market share of cheese in China
Import and export
Consumption
Future trends
Key Western brands of cheese in China
Case study
Lessons for Western food brands
Recommendations on strategies
Coffee
Market drivers
Policy
Changing consumption habits
Distribution of consumers, by demographics and region
Increasing market share of coffee in China
Import and export
Consumption
Future trends
Key Western brands of coffee
Case study - Nestlé
Product strategy
Publicity strategy
Sales strategy
Insight for Western food brands
Recommendations on strategies
TABLES
Table: Export and import situation of olive oil in China, 2009–11
Table: Porter's Five Force Model analysis of olive oil industry in China, 2011
Table: Market share of main chocolate brands in China, 2011
Table: Market information for wine in China, 2009–11
Table: Consumption groups of cheese in China
Table: Some main brands of imported cheese in China, 2011
Table: Import tariff of coffee products in China, 2012
Table: Production of coffee beans in Yunnan Province and China, 2009–11
Table: Export and import situation of coffee in China, 2009–11
FIGURES
Figure: Gross domestic product, China, 2006–11
Figure: Per capita disposable income of Shanghai, Beijing, and Guangzhou, 2009–11
Figure: Chinese consumer recognition of uses of olive oil (% of respondents), 2009
Figure: Output of olive oil in China, 2009–11
Figure: Import volume of olive oil in China, 2009–11
Figure: Import volume of olive oil in China by HS code, 2009–11
Figure: Volume share of imported olive oil in China by origin, 2011
Figure: Apparent consumption of olive oil in China, 2009–11
Figure: Some key western brands of olive oil in China, 2012
Figure: Number of university graduates in China, 2003–12
Figure: Output of confectionery and chocolate in China, 2009–11
Figure: Import volume of chocolate in China, 2009–11
Figure: Volume share of imported chocolate in China by origin, 2011
Figure: Volume share of exported chocolate in China by destination, 2011
Figure: A selection of Dove-branded chocolate launched in China
Figure: Some key Western brands of wine in China, 2012
Figure: Import volume of cheese in China, 2009–11
Figure: Volume share of imported cheese in China by origin, 2011
Figure: Volume share of exported cheese in China by destination, 2011
Figure: Output, export, and import volume of coffee in China, 2009–11
Figure: Some Western brands of instant coffee in China, 2011

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CMS Energy Corporation, Dean Foods Company, Ferrero, Hutchison 3G UK Limited, Mars, Incorporated, McDonald's Corporation, Nestle S.A., Schindler Holding Ltd., Unilever UK Foods Ltd.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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