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Australia - Telecoms Industry - Statistics and Forecasts - Product Image

Australia - Telecoms Industry - Statistics and Forecasts

  • ID: 2326546
  • November 2013
  • Region: Australia
  • 140 Pages
  • Paul Budde Communication Pty Ltd
Stagnation In Telecoms Market Set To Continue In 2014

This report provides revenue, revenue growth statistics and analysis for the telecommunications market between 2000 and 2013 by major telecom providers and by major service (local access, mobile and broadband), as well as BuddeComm market forecasts for 2014.

Further detailed statistical information is provided for the:

- DSL Broadband Market
- Business Broadband Market
- Residential Broadband Market
- Mobile Communications Market
- Mobile Broadband Market

The total telecoms service market is segmented according to the major providers Telstra, Optus, Vodafone, as well as a number of other market providers. Detailed revenue, statistics are included separately for Telstra, Optus and Vodafone for the current and previous financial years.

Detailed revenue and forecasting statistics and analyses are also included separately for the wholesale, mobile and broadband markets, with estimates for 2013/4. Revenue for Public Switched Telephone Network (PSTN, fixed-line voice and local access) services continue to decline for all telcos, and will do so until uptake of NBN services is complete. In the long term, fixed broadband on the copper network will also decline gradually as fibre and fixed-wireless broadband services become more widely available, though the Coalition's NBN plan, with its emphasis on VDSL with Fibre-to-the Node (FttN), will make greater use of copper than did Labour's plan for a national Fibre-to-the-Home (FttH) network.

Stagnation In Telecoms Market Set To Continue In 2014

1. Telecoms Market moving into 2014
1.1 The rapidly shrinking traditional telecoms market
1.2 The Cloud Computing Revolution
1.3 The Changing Data Centre Landscape
1.4 The rapid growth of regional secondary data centres
1.5 M2M and the Internet of Things
1.6 The bandwidth bank
1.7 Australia's MVNO market feeling the heat
1.8 Optimising networks through crowdsourcing

2. Market and Industry Statistics
2.1 Statistical Overview of the Telecoms Market – By Provider
2.1.1 Total telecommunications services market
2.1.2 Telstra
2.1.3 Optus
2.1.4 Vodafone Hutchison Australia
2.1.5 Capital expenditure
2.2 Statistical Overview of the Telecoms Market – By Service
2.2.1 Total telco market by major service
2.2.2 Wholesale market
2.2.3 Mobile market
2.2.4 Broadband market
2.3 2nd tier telcos - Revenue Statistics
2.3.1 Service revenues and market shares

3. National Broadband Network – Surveys, Statistics and Forecasts
3.1 Market Surveys
3.1.1 FTTN modelling results
3.1.2 NBN speeds over 25Mbps
3.1.3 Broadband benefits for households
3.1.4 Poll prefers FttP plan above FttN plan
3.1.5 Support for fast broadband via an NBN
3.1.6 Customers prepared to pay for higher speeds
3.1.7 NBN Business Readiness Survey - 2013
3.1.8 Research into the NBN first release sites
3.1.9 Stats and demographics for the 2012-2015 NBN footprint
3.2 Industry transformation
3.2.1 Introduction
3.2.2 Fixed infrastructure market
3.2.3 Wholesale market
3.2.4 The retail market
3.3 Penetration Updates and forecasts
3.3.1 Early uptake indications
3.3.2 Broadband access penetration forecasts
3.4 The mobile market
3.5 The digital economy - trans-sector market
3.5.1 Forecasts – 2015; 2020
3.5.2 The digital media market
3.6 Business market survey
3.6.1 NBN impact on industry output by 2020
3.6.2 Summary of survey findings
3.7 Business models and mergers and acquisitions (M&A)
3.7.1 Fixed market scenarios
3.7.2 Mobile market scenarios

4. Broadband Market
4.1 DSL Market
4.1.1 Brief overview of the NBN
4.1.2 Regulatory environment – analysis
4.1.3 DSL infrastructure
4.1.4 Brief overview of broadband providers market
4.2 Business Market
4.2.1 Market trends
4.2.2 Business market surveys
4.2.3 Business customer expenditure on telecoms
4.3 Residential Market
4.3.1 Statistical overview residential market – total telecoms
4.3.2 Internet household statistics
4.3.3 Trends in the residential market
4.3.4 Household use of technology
4.3.5 Other residential market surveys

5. Mobile Communications Market
5.1 Revenue Overview
5.1.1 Statistical sources
5.1.2 Total mobile services revenue and forecasts
5.1.3 Operator revenue statistics overview
5.1.4 Average revenue per user (ARPU)
5.2 Subscriber Statistics
5.2.1 Statistical sources
5.2.2 Mobile subscriber statistics
5.3 Mobile Broadband
5.3.1 Market overview and analysis
5.3.2 Mobile broadband market statistics
5.3.3 Forecasts and other developments
5.3.4 Australia - mobile media – premium rate SMS (PSMS) portals and apps

Table 1 – Historic - Total telecoms revenues by major providers – 2000 - 2004
Table 2 – Total telecoms revenues by major providers – 2005 - 2013
Table 3 – Total telecoms service market share by major providers – 2003 - 2013
Table 4 – Telstra Group total revenue and annual change – 2000 - 2013
Table 5 – Telstra Group revenue by service and annual change – 2011 - 2013
Table 6 – Telstra fixed telephony revenue and annual change – 2011 - 2015
Table 7 – Telstra PSTN products revenue and annual change – 2011 - 2012
Table 8 – Telstra mobile revenue and annual change – 2011 - 2013
Table 9 – Telstra fixed broadband revenue by service stream and annual change – 2011 - 2013
Table 10 – Telstra IP and data access revenue and annual change – 2011 - 2013
Table 11 – Telstra offshore controlled entities revenue and annual change – 2011 - 2013
Table 12 – Optus overall operating revenue summary and annual change – 2000 - 2013
Table 13 –Optus key financial indicators – 2009 - 2013
Table 14 – Optus operating revenue by operating division – 2011 - 2012
Table 15 –Optus revenue annual change, by sector – 2012 - 2013
Table 16 – Operational EBITDA by operating division – 2008 - 2013
Table 17 – Optus revenue by major and minor service category – 2011 - 2013
Table 18 – Vodafone Australia revenue – 2009 - 2013
Table 19 – HTA key metrics – financial overview – 2009 - 2013
Table 20 – Vodafone – subscribers by type – 2009 – 2013
Table 21 – Total capital expenditure by major network provider – 2009 - 2013
Table 22 – Annual change in total capital expenditure by major network provider – 2010 - 2013
Table 23 – Historic - Total telecoms market – retail revenue by service – 2001 - 2004
Table 24 – Total telecoms market – retail revenue by service – 2005 - 2014
Table 25 – Total telecoms market – annual retail growth by service – 2001 - 2014
Table 26 – historic - Total telecoms market – retail market share by service – 2000 - 2004
Table 27 – Total telecoms market – retail market share by service – 2005 - 2014
Table 28 – Historic - Wholesale market revenues by major supplier – 2000 - 2004
Table 29 – Wholesale market revenues by major supplier – 2005 - 2014
Table 30 – Wholesale market shares – by major supplier – 2000 - 2014
Table 31 – Historic - Annual change in wholesale market revenues by major supplier – 2000 - 2004
Table 32 – Annual change in wholesale market revenues by major supplier – 2005 - 2014
Table 33 – Historic - Total mobile services market revenue and annual change – 2000 - 2004
Table 34 – Total mobile services market revenue and annual change – 2005 - 2014
Table 35 – Historic - Mobile market revenue per major operator – 1993 - 2004
Table 36 – Mobile market revenue per major operator – 2005 - 2014
Table 37 – Historic - Annual change of mobile market revenue per major operator – 1994; 1997; 2000 - 2004
Table 38 – Annual change of mobile market revenue per major operator – 2005 - 2014
Table 39 – Proportion of mobile service revenue from voice and data – 2007 - 2014
Table 40 – Blended ARPU per month per major operator – 2000 - 2014
Table 41 – Blended ARPU per month per major operator – annual change – 2004 - 2014
Table 42 – Broadband revenues by major provider – 2005 - 2013
Table 43 – Annual change in broadband access revenues by major provider – 2006 - 2013
Table 44 – Market share of internet access revenues (broadband and dial-up) by major provider – 2004 - 2014
Table 45 – Estimated selected second-tier telco revenues by service – 2003 - 2009
Table 46 – Selected second-tier telco revenues by service – annual change – 2004 - 2009
Table 47 – Estimated selected second-tier telco revenues by service – 2010 - 2013
Table 48 – Selected second-tier telco revenues by service – annual change – 2010 - 2013
Table 49 – Second-tier telcos – revenue by provider – 2009 - 2013
Table 50 – Second-tier telcos – revenue by major provider – annual change – 2009 - 2013
Table 51 – Second-tier telcos – revenue by major provider – relative market shares – 2009 - 2013
Table 52 – Second-tier telcos – revenue by provider (historic) – 2004 - 2007
Table 53 – Second-tier telcos – revenue by major provider (historic) – relative market shares – 2004 - 2007
Table 54 – Benefits of broadband for households – a national framework
Table 55 – Scenarios – summary of benefits in 2020
Table 56 – NBN take up rates first release sites (pre-sales indications)
Table 57 – Broadband uptake* scenario forecasts – 2015; 2020 (household penetration)
Table 58 – Impacts of the NBN on industry output at 2020 (% change)
Table 59 – Wholesale DSL pricing, per month per user – 2013 – 2014
Table 60 – Number of infrastructure providers by number of ADSL-enabled exchanges – 2007 - 2008; 2010 - 2011
Table 61 – Number of ADSL broadband subscribers –2008 – 2013
Table 62 – Number of DSLAMs by major providers – 2009 - 2012
Table 63 – Total number of DSLAMs – 2006 - 2013
Table 64 – Number of ADSL and ADSL2+-enabled exchanges – 2013
Table 65 – Top Hat enabled exchanges – 2011 - 2013
Table 66 – ISP customer satisfaction ratings of selected ISPs – 2010 - 2011
Table 67 – Broadband DSL retail subscribers by major provider – 2008 - 2012
Table 68 – Total business and residential broadband subscribers – 2006 - 2013
Table 69 – Telstra broadband subscribers by sector – 2007 – 2013
Table 70 – Business, government and household internet subscribers – 2009 - 2013
Table 71 – Business uptake of broadband by access type – 2010 - 2013
Table 72 – SME online trends – websites versus social media – 2010 - 2012
Table 73 – Historic - SME computer equipment ownership trends – 1999 - 2004
Table 74 – SME computer equipment ownership trends – 2005 - 2012
Table 75 – Computer software and hardware expenditure – SMEs versus medium businesses – 2001 - 2012
Table 76 – Business trends in internet connections – 1998 - 2012
Table 77 – SMEs internet access methods, by technology – 2010 - 2012
Table 78 – Top 10 current uses of the internet by SMEs – 2010 - 2012
Table 79 – Meeting customer expectations using internet applications – 2011 - 2012; 2015
Table 80 – Expectations of customer e-payments – 2011 - 2012; 2015
Table 81 – Estimated telco product mix of business customer spend – 2013
Table 82 – Estimated business and government market spending – 2013
Table 83 – Providers' market share and revenue – 2013
Table 84 – Revenue mix – total spend of telecoms – SME market – 2013
Table 85 – Revenue mix – total spend of telecoms – residential market – 2013
Table 86 – Service providers' market share and revenue in the residential market – 2013
Table 87 – Historic - Total households versus internet enabled households – 1999 - 2004
Table 88 – Total households versus internet enabled households – 2005 - 2014
Table 89 – Broadband component of internet enabled households – 2005 - 2012; 2015
Table 90 – Internet access households with children – 2005 - 2009; 2010 - 2011
Table 91 – Time spent online, by age – June 2012
Table 92 – Frequency of internet use, by internet population – June 2012
Table 93 – Fixed-line broadband data usage by users – 2008 - 2013
Table 94 – Fixed-line broadband data usage by users – 2012 - 2013
Table 95 – Historic - Dial-up and broadband internet subscribers – 2003 - 2004
Table 96 – Dial-up and broadband internet subscribers – 2005 - 2013
Table 97 – Computerisation in the home – 2012
Table 98 – Top 5 social networking age groups – 2011 - 2012
Table 99 – Total new complaints to the TIO – 2006 - 2013
Table 100 – Number of complaints to the TIO – by levels – 2009 - 2013
Table 101 – Historic - Total mobile services market revenue and annual change – 1993 - 2004
Table 102 – Total mobile services market revenue and annual change – 2005 - 2014
Table 103 – VHA revenue– 2011 - 2013
Table 104 – Optus revenue – 2012 - 2013
Table 105 – Historic - Mobile market revenue per major operator – 1993 - 2004
Table 106 – Mobile market revenue per major operator – 2005 - 2014
Table 107 – Historic - Annual change of mobile market revenue per major operator – 1994; 1997; 2000 - 2004
Table 108 – Annual change of mobile market revenue per major operator – 2005 - 2014
Table 109 – Annual change of mobile market share per major operator – 2000 - 2014
Table 110 – Estimated proportion of mobile service revenue from services – 2007 - 2014
Table 111 – Total mobile voice revenue per major operator – 2007 - 2014
Table 112 – Mobile voice revenue as a proportion of total mobile services revenue – 2007 - 2015
Table 113 – Mobile data revenue per major operator – 2007 - 2014
Table 114 – Annual change in data revenue per major operator as a proportion of total mobile services revenue – 2008 - 2012
Table 115 – Blended monthly ARPU by MNO – 2000 - 2014
Table 116 – Annual change in blended monthly ARPU by MNO – 2004 - 2014
Table 117 – Postpaid ARPU per month – Telstra, Optus and Vodafone – 2004 - 2013
Table 118 – Mobile market subscribers, penetration rate and annual change – 2000 - 2013
Table 119 – Historic - Mobile subscribers by carrier – 1993; 1997; 2000 - 2004
Table 120 – Mobile subscribers by carrier – 2005 - 2013
Table 121 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 2004
Table 122 – Annual change of mobile subscribers by carrier – 2005 - 2013
Table 123 – Mobile subscriber acquisition cost by carrier – 2009 - 2013
Table 124 – Historic - Mobile subscriber market share by carrier – 1993; 1997; 2000 - 2004
Table 125 – Mobile subscriber market share by carrier – 2005 - 2013
Table 126 – 3G mobile subscribers by carrier – 2003 - 2013
Table 127 – Annual change of 3G mobile subscribers by carrier – 2007 - 2013
Table 128 – Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 - 2013
Table 129 – 2G mobile subscribers by carrier – 2006 - 2013
Table 130 – Annual change of 2G mobile subscribers by carrier – 2006 - 2013
Table 131 – Prepaid subscribers by mobile network operator – 2006 - 2013
Table 132 – Prepaid subscribers market share by mobile network operator – 2006 - 2013
Table 133 – Number of mobile phone services in operation - prepaid and postpaid – 2006 - 2014
Table 134 – Wholesale subscribers – Telstra versus Optus – 2006 - 2013
Table 135 – Wireless broadband subscribers by access type and annual change – 2007 - 2014
Table 136 – Mobile broadband subscribers by mobile network operator – 2007 - 2013
Table 137 – Mobile broadband subscriber growth – 2008 - 2013
Table 138 – Estimated mobile broadband data downloaded in Petabytes – 2007 - 2013; 2015
Table 139 – Estimated mobile broadband revenues and annual change – 2007 - 2014
Table 140 – Mobile broadband monthly ARPU – 2007 - 2014
Table 141 – Fixed wireless broadband subscribers by major operator – 2008 - 2013
Table 142 – Forecast mobile broadband and voice revenues – 2008; 2013; 2018
Table 143 – Worldwide mobile broadband subscriptions – 2010 - 2014
Table 144 – OECD mobile broadband subscriptions – 2011- 2012
Table 145 – Top ten OECD countries by terrestrial wireless broadband subscriptions – 2011 - 2012

Chart 1 – Overview of total telecoms service revenue by major providers – 2005 - 2013
Chart 2 – Overview of market share of telecoms revenue by major operator – 2013 - 2013
Chart 3 – Overview of Vodafone Australia revenue – 2009 - 2013
Chart 4 – Vodafone – subscribers by type – 2009 – 2013
Chart 5 – Overview of total telecoms market – retail revenue by service – 2005 - 2014
Chart 6 – Overview of wholesale market revenues by major supplier – 2005 - 2014
Chart 7 – Overview of total mobile services market revenue and annual change – 2005 - 2014
Chart 8 – Overview of mobile market revenue per major operator – 2005 - 2014
Chart 9 – Overview of annual change of mobile market revenue per major operator – 2005 - 2014
Chart 10 – Overview of blended monthly ARPU by MNO – 2005 - 2014
Chart 11 – Overview of broadband access revenues by major provider – 2005 - 2013
Chart 12 – Overview of annual change in broadband access revenues by major provider – 2006 - 2013
Chart 13 – Overview of selected second-tier telco revenues by service – 2010 - 2013
Chart 14 – Overview of selected second-tier telcos – revenue – 2010 - 2013
Chart 15 – Market share size of NBN trans-sector market – 2020
Chart 16 – NBN services revenue share estimates by market share – 2015
Chart 17 – NBN services revenue share estimates by market share – 2020
Chart 18 – Overview of number of DSLAMs by top six providers – 2008 - 2012
Chart 19 – Overview of the top six ISPs with excellent customer service satisfaction ratings – 2009 - 2011
Chart 20 – Overview of total business and residential broadband subscribers – 2006 - 2013
Chart 21 – Business uptake of broadband by access type – 2010 – 2013
Chart 22 – Overview of ICT uptake issues by businesses – 2009 - 2012
Chart 23 – Overview of SME computer equipment ownership trends by type – 2005 - 2012
Chart 24 – Overview of SME versus medium-sized business computer expenditure – 2005 - 2012
Chart 25 – Overview of residential market – revenue and market share by major provider – 2013
Chart 26 – Overview of households with internet access – 2004 - 2014
Chart 27 – Overview of the decline in dial-up subscriptions – 2004 - 2013
Chart 28 – Overview of new complaints to the TIO – 2006 - 2013
Chart 29 – Overview of consumer and SME complaints by level – 2009 - 2013
Chart 30 – Overview of total mobile services market revenue and annual change – 2005 - 2014
Chart 31 – Overview of mobile market revenue per major operator – 2005 - 2014
Chart 32 – Overview of annual change of mobile market revenue per major operator – 2005 - 2014
Chart 33 – Overview of mobile revenue share per major operator – 2000 - 2014
Chart 34 – Overview of mobile service revenue voice versus data – 2007 - 2014
Chart 35 – Overview of total mobile voice revenue per major operator – 2007 - 2014
Chart 36 – Overview of mobile voice revenue as a proportion of total mobile services revenue – 2007 - 2014
Chart 37 – Overview of total mobile data revenue per major operator – 2007 - 2014
Chart 38 – Overview of annual change in mobile data revenue per major operator – 2008 - 2014
Chart 39 – Overview of blended monthly ARPU by MNO – 2005 - 2013
Chart 40 – Overview of prepaid ARPU per month – Telstra, Optus and Vodafone – 2004 - 2012
Chart 41 – Overview of mobile market subscribers versus population – 2005 - 2013
Chart 42 – Overview of mobile subscribers by carrier – 2005 - 2013
Chart 43 – Overview of annual change of mobile subscribers by carrier – 2005 - 2013
Chart 44 – Overview of subscriber acquisition costs by carrier – 2009 - 2013
Chart 45 – Overview of mobile subscriber market share by carrier – 2005 - 2013
Chart 46 – Overview of prepaid subscribers by mobile network operator – 2006 - 2013
Chart 47 – Overview of market share of prepaid subscribers by mobile network operator – 2006 - 2013
Chart 48 – Overview of mobile broadband subscribers by mobile network operator – 2007 - 2013
Chart 49 – Overview of estimated mobile broadband data downloaded in petabytes – 2007 - 2013; 2015

Exhibit 1 – Summary of scenarios considered in this report
Exhibit 2 – Overview of the TIO complaint handling process

Stagnation In Telecoms Market Set To Continue In 2014

Stagnation in telecoms market set to continue in 2014 Revenues are stagnating

It is estimated that the overall telecoms services revenue passed was about $42.5 billion in 2013, slightly down on 2012 as a result of lower revenue from Vodafone and Optus. Indeed, growth has been subdued since 2011, largely due to competitive pressure on pricing among operators, as well as continuing economic uncertainty among some sectors of society which has lessened discretionary spend. This is expected to continue into 2014 and 2015, with revenue either stagnating all together or only slightly growing to about 1-1.5% annually. Most fixed-line and mobile voice services are now at levels where consumers would not tolerate price increases, so opportunities to drive increases in consumer and business expenditure in the short term are limited to mobile data services based on 4G/Long-term Evolution (LTE) technologies, fibre, and cloud-data housing.

At the same time as fixed-line telephony is declining, the mobile broadband market is growing steadily and is set to become a major income revenue stream for providers. Nevertheless, mobile broadband data revenue growth will be far short of the growth anticipated from mobile broadband data on networks. While mobile voice remains the dominant source of revenue for Mobile Network Operators (MNOs), it will soon be overtaken by mobile data revenue. In time, much of the voice traffic will be data packet via technologies such as Voice over Long-term Evolution (VoLTE). Data traffic caused network constraints on 3G networks over the last couple of years, since the infrastructure was not designed for the rapid increase of traffic, and so MNOs have had to invest in network upgrades to ensure that customers receive a reliable service.

The release of 4G/LTE mobile broadband and increased uptake by consumers and businesses will certainly ease the issue in the short term, but as user uptake increases so will the amount of bandwidth consumed. Mobile data usage increased by nearly 80% year-on-year to mid-2012 with nearly seven terabytes downloaded over the air in a three-month period.

Telstra continues to dominate the overall Australian telecom market with about 60% market share of overall revenue in 2013. This market share has been falling steadily since the highs that it held in the early 2000s, of around 80%.

The 2nd tier market

Developments in this market have been dominated by industry consolidation, a process that is set to continue over coming years. Moving towards a structurally separated regulatory environment with a NBN at the horizon, size really does matter.

The other important development has been Telstra's aggressive activities to increase its market share, particularly in the mobile and broadband sectors. This has been detrimental to a number of 2nd tier players, as has been reflected in their declining revenue in 2013. Nevertheless, there was an overall recovery in total revenue among these players in 2013, reflecting the benefits of scale brought about by market consolidation. Overall revenue for these operators, of about $3.9 billion, still accounts for less than 10% of the total telecoms market in Australia.

This report provides an overview of some of the larger 2nd-tier market players with key revenue figures for the market with brief financial and operational overview on the companies with analysis and data provided in several formats including easy-to-read charts and tables.

Broadband

The NBN will become the predominant infrastructure, and as a utilities-based network it will also provide its services to other sectors, such as healthcare, education and business. With these sectors involved we will see the industry developing specific new business models around infrastructure, ICT and retail. IPTV and other media and entertainment applications will also begin to play a more important role. The question remains – how successful will the telcos be in retail space?

With the uncertainty over the NBN a key concern moving forward is how far operators should invest in DSLAM infrastructure: the National Broadband Network (NBN) structure initially would have rendered DSLAMs obsolete with Fibre-to-the-Premises (FttP) networks in place. However, with the NBN under a strategic review, and with the Coalition government determined to promote a Fibre-to-the-Node (FttN) architecture, supplemented by copper-based VDSL technologies, the transition from DSL to fibre-based infrastructure is likely to be on a far smaller scale.

Business broadband expansion continues with many individual employees now also being connected to mobile broadband, smartphones and tablets are increasingly becoming a part of the business ICT environment. Wireless broadband uptake by business has also seen an increase of numbers into 2013, while business with fast fibre spreads greater than 24Mb/s have seen a huge uptake over the past year.

This report also provides insight into a range of topics covering the usage of internet and broadband services in the residential sector, including overall statistics of the $19 billion residential telecoms market. It also includes BuddeComm estimates of the market as well as data from a number of market surveys covering consumer usage and behavioural patterns, in addition to internet and broadband usage statistics.

Mobile Market

Overall mobile services revenue growth by the MNOs over the last financial year has fallen year-on-year. We should expect to see slower revenue growth from Telstra and Optus into 2014, with revenue again negative for Vodafone. While the issues that saw Vodafone revenues slide are unique, the company will continue to be affected by the loss of subscribers, price competitiveness and the cost of investing in infrastructure as it struggles to compete in the LTE-arena.

The number of mobile subscribers continues to grow steadily, and by mid-2013 mobile penetration had reached more than 130% as a significant proportion of subscribers make use of multiple phones or SIM cards. While growth is likely to continue in the next few years in as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2014.

Telstra remains the market leader with more than 14 million subscribers, Optus has around 9.5 million subscribers, and Vodafone has seen subscriber number fall to just over three million.

In 2013 there are more than 5.5 billion mobile broadband subscribers. The release of additional 4G networks and increases in capital expenditure by the mobile network operators will see increased market penetration of the availability of these 4G/LTE networks. The MNOs will be expecting a greater return on their investments, but BuddeComm expects that uptake will slow down to an annual growth rate of around 3% with ARPU continually falling as market pricing drives uptake.

Data in this report is the latest available at the time of preparation and may not be for the current year

Note: Product cover images may vary from those shown

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