- Language: English
- Published: January 2014
- Region: Global
Global Pay TV Market 2014- 2018
- Published: November 2013
- Region: Global
- 62 Pages
The analysts forecast the Global Pay TV market to grow at a CAGR of 9.8 percent over the period 2013-2018. One of the key factors contributing to this market growth is the high number of subscribers in the APAC region. The Global Pay TV market has also been witnessing the evolution of pick-and-pay services. However, the market cannibalization by segments could pose a challenge to the growth of this market.
The report, the Global Pay TV Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Pay TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are Comcast Corp., DirecTV LLC, DISH Network Corp., Dish TV India Ltd., and Kabel Deutschland Holding AG.
Other vendors mentioned in the report are Bharti Airtel Ltd., América Móvil S.A.B. de C.V., AT&T Inc., Bell Canada Inc., British Sky Broadcasting Group plc, Cablevision SA, Canal Digital Kabel TV AS, Charter Communications Inc., Cox Communications Inc., CTC Media Inc., Deutsche Telekom AG, France Télécom SA, Iliad SA, KPN B.V., KT Corp., Net Serviços de Comunicacao SA, Oi SA, SaskTel, SK Telecom Co. Ltd., SKY Network Television Ltd., SureWest Communications, Tata Sky Ltd., Telefónica SA, Time Warner Cable Inc., Verizon Communications Inc., Virgin Media Inc., and Wire and Wireless India Ltd.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.2.1 By Revenue
06.2.2 By Number of Subscribers
06.3 Five Forces Analysis
07. Market Segmentation by Technology
07.1 By Number of Subscribers
07.2 By Revenue
08. Geographical Segmentation
08.1 By Subscriber Base
08.2 By Revenue
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Key News
17.1.2 Mergers and Acquisitions
17.2 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Comcast Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 DirecTV LLC
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 DISH Network Corp.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 Dish TV India Ltd.
18.4.1 Business Overview
18.4.2 Key Information
18.4.3 SWOT Analysis
18.5 Kabel Deutschland Holding AG
18.5.1 Business Overview
18.5.2 Business Segmentation
18.5.3 Key Information
18.5.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Pay TV Market by Technology
Exhibit 3: Global Pay TV Market by Revenue 2013-2018 (US$ billion)
Exhibit 4: Global Pay TV Market by Subscribers 2013-2018 (in million)
Exhibit 5: Global Pay TV Market by ARPU Trend 2013-2018 (US$)
Exhibit 6: Global Pay TV Market by Technology 2013-2018 (percentage of subscribers)
Exhibit 7: Global Pay TV Market by Technology 2013-2018 (subscribers in million)
Exhibit 8: Global Pay TV Market by Technology 2013-2018 (percentage of revenue)
Exhibit 9: Global Pay TV Market by Technology 2013-2018 (US$ billion)
Exhibit 10: Global Pay TV Market by Geographical Segmentation 2013-2018 (percentage of subscribers)
Exhibit 11: Global Pay TV Market by Geographical Segmentation 2013-2018 (subscribers in million)
Exhibit 12: Global Pay TV Market by Geographical Segmentation 2013 (revenue percentage)
Exhibit 13: Business Segmentation of Comcast Corp.
Exhibit 14: Business Segmentation of DirecTV LLC
Exhibit 15: Business Segmentation of DISH Network Corp.
Exhibit 16: Business Segmentation of Kabel Deutschland Holding AG
Commenting on the report, an analyst from the team said: “Pick-and-pay services enable customers to select and pay for only those channels that they are interested in. This gives the customers freedom from adopting traditional bundled services offered by vendors in the Global Pay TV market. The vendors in this market are expected to adopt pick-and-pay strategy at a rapid pace. It would enable vendors to control the increasing churn rate of the subscribers as a result of increasing adoption of OTT services as an alternative to pay TV. However, criticisms have been made that the pick-and-pay strategy would increase the cost for the customers as this model could lead to the extinction of numerous channels. This is because content providers would be required to be more flexible in developing and delivering better content to the customers; and customers would prefer to choose content that is interesting to them.
This would increase the cost for content providers, and therefore, customers would ultimately be burdened with the resulting high price. Therefore, the evolution of pick-and-pay services is a key trend that is expected to contribute to the growth of the market during the forecast period.”
According to the report, the Global Pay TV market has several drivers that are contributing to the growth of the market. One such driver is the high number of subscriptions in the APAC region. Furthermore, China and India stand in the number one and number two positions, respectively, in terms of pay TV subscriber base in this region. However, the penetration of pay TV is low in the APAC region, which means that there are substantial opportunities for pay TV vendors to operate and increase their market share in this region.
Further, the report states that despite the presence of several drivers, the growth of the Global Pay TV market is curtailed by some serious challenges. One such challenge hindering the growth of the market is the increasing competition among the pay TV segments. The Cable TV segment is the largest segment in the Global Pay TV market. However, this segment is witnessing a steady decline in its subscriber base. Cable TV operators are losing their subscriber base and revenue to satellite TV, IPTV, and OTT vendors. As all the above-mentioned segments are part of the Global Pay TV market, any growth in one segment will indirectly affect the growth of the other segments.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- América Móvil S.A.B. de C.V.
- AT&T Inc.
- Bell Canada Inc.
- Bharti Airtel Ltd.
- British Sky Broadcasting Group plc
- Cablevision SA
- Canal Digital Kabel TV AS
- Charter Communications Inc.
- Comcast Corp.
- Cox Communications Inc.
- CTC Media Inc.
- Deutsche Telekom AG
- DirecTV LLC
- DISH Network Corp.
- Dish TV India Ltd.
- France Télécom SA
- Iliad SA
- Kabel Deutschland Holding AG.
- KPN B.V.
- KT Corp.
- Net Serviços de Comunicacao SA
- Oi SA
- SK Telecom Co. Ltd.
- SKY Network Television Ltd.
- SureWest Communications
- Tata Sky Ltd.
- Telefónica SA
- Time Warner Cable Inc.
- Verizon Communications Inc.
- Virgin Media Inc.
- Wire and Wireless India Ltd.