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Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018 Product Image

Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018

  • Published: May 2014
  • Region: China
  • 70 Pages
  • Huidian Research

Baby food in this report includes baby cereals, meals, cookies, etc, excluding milk formula. The report primarily conducts analyses on China baby food industry in the following aspects: domestic market status, supply and demand, competitive pattern, major enterprises both in China and overseas; meanwhile it offers suggestions, so as to make investors understand this industry well and provides decision-making references for them.

Although baby food industry has undergone a long history, domestic market is still at the starting stage due to different residents’ consumption habit in China market. Compared with developed countries where have a fast pace of life, Chinese families have a preference for making food for their babies by themselves instead of purchasing packaged brand baby food, therefore China baby food market is still at the starting stage. Only in developed cities, baby food enjoys a relatively higher market penetration rate.

At present the scale of China baby food market is worth about CNY 8 billion. Chinese enterprises entered baby food market late, and the well-known enterprises are Heinz, Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and READ MORE >

1. Overview of Baby Food Industry
1.1 Brief Introduction to Baby Food
1.1.1 Definition
1.1.2 Classification
1.2 Principles of Adding Food for Baby
1.3 Industrial Chain of Baby Food

2. Development Environment of China Baby Food Industry
2.1 China’s Economic Development Environment
2.2 Relevant Standards

3. Status Quo of China Baby Food Industry
3.1 Market Status
3.1.1 Overview of Baby Food Market
3.1.2 Existing Problems
3.1.3 Marketing Channels
3.2 Competitive Landscape

4. Supply and Demand of China Baby Food Industry
4.1 Supply
4.2 Demand
4.3 Product Price
4.3.1 Factors Influencing Price
4.3.2 Price Analysis

5. Main Enterprises of Baby Food both in China and Abroad
5.1 Heinz
5.1.1 Company Profile
5.1.2 Operation Analysis
5.1.3 Competitive Advantages
5.1.4 Development Strategies
5.2 Nestle
5.2.1 Company Profile
5.2.2 Operation Analysis
5.2.3 Competitive Advantages
5.2.4 Development Strategies
5.3 Beijing San Yuan Food Co., Ltd.
5.3.1 Company Profile
5.3.2 Business Performance
5.3.3 Competitive Advantage
5.3.4 Future Development Strategies
5.4 Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.
5.4.1 Company Profile
5.4.2 Business Performance
5.4.3 Advantage Analysis
5.4.4Development Strategies
5.5 Bright Dairy & Food Co., Ltd.
5.5.1 Company Profile
5.5.2 State of Operation
5.5.3 Advantage Analysis
5.5.4 Development Prospect
5.6 Beijing Er Shang Jianli Food Science & Technology Ltd.
5.6.1 Company Profile
5.6.2 Business Condition
5.6.3 Competitive Advantages
5.6.4 Development Strategies
5.7 Other Baby Food Companies
5.7.1 Shanghai Eastwes Nutriment Co., Ltd.
5.7.2 Fang Guang

6. Development Trend Prediction of China Baby Food Industry
6.1 Development Trend
6.1.1 Sustainable Growth of Market Consumption
6.1.2 Branding Competition
6.1.3 Concentrated Market Shares
6.1.4 High-end Orientation
6.1.5 Diversified Marketing Pattern
6.2 Market Size Forecasting
6.2.1 Promising Prospect of Baby Food Industry
6.2.2 Broad Prospect of Baby Food Market
6.2.3 Huge Market Potential
6.2.4 Consumption Upgrade promoting Demand Growth of High-end Products

7. Investment Opportunities and Risks of China Baby Food Industry
7.1 Investment Opportunities
7.1.1 National Supportive Policies
7.1.2 Per Capita Income
7.1.3 Consumption Groups
7.1.4 Urbanization Level
7.2 Barriers to Entry
7.3 Investment Risks
7.3.1 National Child-bearing Policies Influencing Number of New-born Babies and Frequency of Fertility
7.3.2 Market Competition
7.3.3 Quality Safety
7.3.4 Fluctuations in Prices of Raw Materials
7.4 Investment Suggestions
7.4.1 Strengthening Brand Promotion
7.4.2 Combination of Knowledge Marketing and Product Marketing
7.4.3 Enhancing Channel Building
7.4.4 Improving Services
7.5 Marketing Suggestions on Baby Food

- Beijing Er Shang Jianli Food Science & Technology Ltd.
- Beijing San Yuan Food Co., Ltd.
- Bright Dairy & Food Co., Ltd.
- Fang Guang
- Heinz
- Nestle
- Shanghai Eastwes Nutriment Co., Ltd.
- Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.

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