- Language: English
- Published: November 2013
- Region: United States
Recreational Vehicle Dealers in the US
- Published: February 2014
- Region: United States
- 10 pages
- First Research
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Brief Excerpt from Industry Overview Chapter:
Companies in this industry sell new motor homes, new travel trailers, and used recreational vehicles. Major companies include FreedomRoads, General RV Center, Giant Inland Empire RV, La Mesa RV Center, and Lazy Days' RV Center.
The US RV dealer industry includes about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $14 billion.
Demand is driven by consumer income and US population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers can compete by providing superior customer service. The US industry is fragmented: the top 50 dealers account for about a third of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include new motor homes (about 35 percent of sales), new travel trailers (30 percent), and used RVs (25 percent). Other dealership services include repair and maintenance, sales of RV parts, and extended warranty service contracts. Some dealers, especially in northern climates, also sell snowmobiles or other products during the winter.
Most dealers have nonexclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than 20 different RV brands. Dealers sell a wide variety of products, from small camper trailers that are towed, to self-contained motor homes. Dealerships can be large, approaching 125 acres to house vehicle inventory and multiple service bays.
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