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Recreational Vehicle Dealers in the US Product Image

Recreational Vehicle Dealers in the US

  • Published: April 2014
  • Region: United States
  • 10 pages
  • First Research

Brief Excerpt from Industry Overview Chapter:

Companies in this industry sell new motor homes, new travel trailers, and used recreational vehicles. Major companies include FreedomRoads, General RV Center, Giant Inland Empire RV, La Mesa RV Center, and Lazy Days' RV Center.

The US RV dealer industry includes about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $14 billion.

COMPETITIVE LANDSCAPE

Demand is driven by consumer income and US population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers can compete by providing superior customer service. The US industry is fragmented: the top 50 dealers account for about a third of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include new motor homes (about 35 percent of sales), new travel trailers (30 percent), and used RVs (25 percent). Other dealership services include repair and maintenance, sales of RV parts, READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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