World's Leading Paints and Coatings Companies: Strategic Directions, Marketing Tactics, Technological Know-How

Venture Planning Group (VPG), September 2012, Pages: 134

The companies analyzed in this report include AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

The report presents:

Specific business, new product development and marketing and strategies.
Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development.
Anticipated acquisitions, joint ventures and divestitures.

- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
- Internally developed and acquired technologies, processes, and related capabilities.
- Proprietary technologies and patent litigations.

1. AkzoNobel
2. BASF
3. DuPont
4. Henkel
5. Kansai
6. Nippon Paint
7. PPG
8. RPM
9. Sherwin-Williams
10. Valspar

The report presents:
- Specific business, new product development and marketing strategies
- Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development
- Anticipated acquisitions, joint ventures and divestitures
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
- Internally developed and acquired technologies, processes, and related capabilities.
- Proprietary technologies and patent litigations.

- AkzoNobel
- BASF
- DuPont
- Henkel
- Kansai
- Nippon Paint
- PPG
- RPM
- Sherwin-Williams
- Valspar

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