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Research Report on Infant Formulas Market in China Product Image

Research Report on Infant Formulas Market in China

  • Published: September 2013
  • Region: China
  • 156 Pages
  • Beijing Orient Agribusiness Consultant Ltd

FEATURED COMPANIES

  • Abbott (China)
  • Ausnutria Dairy (China)
  • Biostime Inc. (Guangzhou)
  • Dumex Baby Food Co. Ltd
  • Nestle (China)
  • Synutra Nutritional
  • MORE

This report provides a comprehensive and detailed analysis of the Infant Formulas Market in China, covering:

- China's supply of raw material milk and milk-based raw materials
- China's policies on infant formula milk powder industry
- China's infant formula milk powder market, major competitors and respective market shares
- development trends
- threats and opportunities

Sources

- official sources
- dairy enterprises
- market research institutions
- BOABC

Who Should Buy This Report

The report will provide valuable reference for domestic and foreign dairy enterprises, raw materials and ingredients suppliers infant formula milk powder, equipment suppliers, investment and financing institutions to understand, know and research Chinese infant formula milk powder market, and expand Chinese infant formula milk powder market.

1. Analysis of China's Milk Powder Production
1.1 Classification of Milk Powder in China
1.2 Analysis of Milk Powder Production
1.2.1 WMP
1.2.2 SMP
1.2.3 Modified Milk Powder
1.2.4 Infant Formula Milk Powder
1.3 Production Distribution of Infant Formula Milk Powder
1.4 Management Policies of Production and Sales of Infant Formula Milk Powder in China
1.4.1 Regulations on Supervision and Administration of Dairy Products Quality and Safety
1.4.2 Rules for the Examination of Licensing Criteria for Enterprises Producing Infant Formula Milk Powder (2010 version) and Rules for the Examination of Licensing Criteria for Enterprises Producing Milk Products (2010 version)
1.4.3 Policy on Regulations on Supervision and Administration of Dairy Products Quality and Safety Issued by State Administration for Industry & Commerce
1.4.4 Administrative Methods on Breast Milk Substitutes Issued by Legal Office of State Council and Ministry of Public Health
1.4.5 Infants' Formula Milk Production License System
1.4.6 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and the Tendency
1.5 Prediction on Production Capacity of China's Dairy Processing Industry in the Coming 5 Years

2 Analysis of Import of China's Infant Formula Milk Powder
2. 1 Overview of Dairy-based Ingredients Import
2.1.2 SMP
2.1.3 WMP
2.1.4 Whey Powder and Demineralized Whey Powder
2.1.5 Lactalbumin and Whey Protein Concentrate (WPC)
2.1.6 Lactose
2.1.7 Milk Fats
2.2 Original Infant Formula Milk Powder for Retail
2.2.1 Import Volume and Price of Infant Formula Milk Powder
2.2.2 Origins of Infant Formula Milk Powder
2.2.3 Import Volume of Other Infant Forumla Food

3. Analysis of Infant Formula Milk Powder Market in China
3.1 Introduction to Infant Formula Milk Powder Market in China
3.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder
3.1.2 Production and Layout of Infant/young Child's Milk Powder
3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
3.1.4 Growth Rate of Infant Formula Milk Powder Market
3.2 Marketing Analysis of China's Infant Formula Milk Powder
3.2.1 Marketing Channel of Infant Formula Milk Powder
3.2.2 Promotion Model of Infant Formula Milk Powder
3.2.3 Comparative Analysis of Different Marketing Model Procedures
3.3 Retail Price Analysis of China's Infant Formula Milk Powder
3.3.1 Market Price Summarization of China's Infant Milk Power
3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands
3.4 Analysis of Different Infant Formula Milk Powder Markets in China
3.4.1 Phase I Infant Formula Milk Powder (for 0-6-month-old infants)
3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months)
3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children)
3.4.4 Infant Formula Rice Cereal
3.4.5 Analysis of Selling Points of China's Infant Formula Milk Powder
3.4.6 Analysis of Packaging of China's Infant Formula Milk Powder Products
3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China
3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
3.5.2 Analysis of Infant Formula Milk Powder Consumption Demand Trend in Future 3-5 Years
3.6 Formula Milk Powder Market for Pregnant Women and Breast Feeding Women
3.6.1 Market Characteristics
3.6.2 Market Size
3.7 Formula Milk Powder and Formula Food Market for 1-7-Year-Old Children
3.7.1 Market Size of 4-6-Year-Old Children Formula Milk Powder

4. Analysis on Main Players (TOP10) of Infant Formula Milk Powder of China
4.1 Chinese Infant Formula Milk Powder Producing Enterprises and Regional Distribution
4.2 Market Shares of Infant Formula Milk Powder Brands and the Change Features
4.3 Analysis on Top 10 Players
4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd
4.3.2 Zhejiang Beingmate Scientific-Industrial-Trade Co., Ltd
4.3.3 Dumex Baby Food Co. Ltd
4.3.4 Mead Johnson Nutrition (China) Co. Ltd
4.3.5 Wyeth Nutritional (China) Co., Ltd
4.3.6 Biostime Inc. (Guangzhou)
4.3.7 Synutra Nutritional Co., Ltd
4.3.8 Abbott (China) Co., Ltd
4.3.9 Ausnutria Dairy (China) Co., Ltd
4.3.10 Nestle (China) Co., Ltd

5. Development Trend of Chinese Infant Formula Milk Powder
5. 1 Technical Level of Products
5. 2 Pricing
5. 3 Market Brand Concentration
5. 4 Market Structure
5. 5 Enterprise Competition
5. 6 Marketing mode

6. Analysis on Threats & Opportunities of Chinese Infant Formula Milk Powder Industry
6. 1 Analysis on Substitution of Chinese Breast-milk to Infant Formula Milk Powder
6.1.1 Breast-milk Value Analysis
6.1.2 Analysis on Reasons for More and More Choices for Infant Formula Milk Powder
6.2 Analysis of Opportunities for Chinese Infant Formula Powder Industry

Annexes

Annex I: Balance Sheet of Supply and Demand of Raw Milk in China,2011-2013
Annex II: List of General Situation of Infant Milk Powder Manufacturers with annual production of 5000 tons, 2012
Annex III: List of Enterprises Regaining Infant Formula Milk Powder Production License, as of March 31, 2011
Annex IV: List of Leading Importers (with import volume of 1000 tons)of Infant Forumla Food(HS1901.1000) for Retail of China, 2012

List of Figures & Tables

Figure 1.1 Structure of Dairy Products in China, by output,2011
Figure 1.2 Structure of Dairy Products in China, by Output,2011
Figure.1.3 Output Trend of China's Milk Powder, by Month, 2008-2012
Figure.1.4 Output Trend of China's Whole Milk Powder, 1999-2012
Figure.1.5 Output Trend of China's Skimmed Milk Powder, 1999-2012
Figure 1.6 China Infant Formula Milk Powder Output, 1999-2012
Figure 1.7 China Production Layout of Infant Formula Milk Powder, 2011
Figure 2.1 China SMP Import Volume & Price, by Month, 2000-2012
Figure 2.2 China Import Origins of SMP, Jan-Aug 2012
Figure 2.3 China WMP Import Volume & Price, by Month, 2003-2012
Figure 2.4 China Import Origins of WMP, Jan-Aug 2012
Figure 2.5 China Whey Products Import Volume & Price, by Month, 2004-2012
Figure 2.6 China's Import Structure of Whey and Modified Whey Products, 2011
Figure 2.7 China Lactalbumin & WPC Import Volume & Price, 2002-2012
Figure 2.8 China Products Structure of Lactalbumin & WPC, 2011
Figure 2.9 China Import Origins of Lactalbumin & WPC, Jan-Aug 2012
Figure 2.10 China Lactose Import Volume & Price, 2000-2012
Figure 2.21 China Import Origins of Lactose, Jan-Aug 2012
Figure 2.12 China Milk Fats Import Volume & Price, by Month, 2004-2012
Figure 2.13 China Import Origins of Milk Fats, Jan-Aug 2012
Figure 2.14 China Imports of Infant Formula Milk Powder, by Month, 2000-2012
Figure 2.15 Origins of Infant Formula Milk Powder, by Volume, Jan-Aug 2012
Figure 3.1 China Infant Formula Milk Powder Output, 1999-2012
Figure 3.2 China Production Layout of Infant Formula Milk Powder, 2012
Figure 3.3 Regional Distribution of Urban Infant Population and Infant Milk Powder Market Capacity (By Consumption Volume) in China's Different Provinces and Regions, 2012
Figure 3.4 Flow of Infant Formula Milk Powder Promotion Model
Figure 3.5 Comparison of Infant Milk Power Price of Domestic and International Brands, 2005-2012
Figure 3.7 Factors influencing the consumers' purchase of infant formula milk powder
Figure 3.8 Judge Standards of Consumers on Quality of Infant Formula Milk Powder after "the Melamine Scandal"
Figure 3.9 Demand Changes on Infant Formula Milk Powder Before and After the Melamine Scandal
Figure 4.1 Market Share of Famous Brands of Infant/young Child's Formula Milk Powder
Figure 4.2 Market Share of Famous Brands of Infant/young Child's Formula Milk Powder, by Sales Value, Jan. 2009 – Dec. 2011
Figure 4.5 Market Share Change of Beingmate Infant Milk Powder, by Sales Value, 2008-2011
Figure 4.6 Market Share Change of Synutra Infant Milk Powder, by Sales Value, 2008-2011

Table 1.1 Balance Sheet of Supply and Demand of WMP in China, 2010-2013
Table 1.2 Balance Sheet of Supply and Demand of SMP in China, 2010-2013
Table 1.3 Sensory Requirements
Table 1.4 Indexes for Protein, Fat and Carbohydrate
Table 1.5 Vitamin Index
Table 1.6 Mineral Index
Table 1.7 Optional Components Index
Table 1.8 Other Indexes
Table 1.9 Contaminant Limit (calculated based on powdery products)
Table 1.10 Mycotoxin Limit (based on powdery products)
Table 1.11 Microbial Limit
Table 1.12 Urease Activity Index
Table 1.13 Sensory Requirements
Table 1.14 Protein, Fat and Carbohydrate Indexes
Table 1.15 Vitamin Index
Table 1.16 Mineral Index
Table 1.17 Optional Components
Table 1.18 Other Indexes
Table 1.19 Contaminant limit (calculated based on powdery products)
Table 1.20 Mycotoxin Limit (based on powdery products)
Table 1.21 Microbial Limit
Table 1.22 Urease Activity Index
Table 1.23 Sensory Requirements
Table 1.24 Basic Nutrition Index
Table 1.25 Optional Nutrition Constituent Indexes
Table 1.26 Limit for Carbohydrate Addition
Table 1.27 Other Indexes
Table 1.28 Contaminant Limit
Table 1.29 Mycotoxin Limit
Table 1.30 Microbial Limit
Table 1.31 Urease Activity Index
Table 1.32 Output of China's Major Dairy Products and Their Capacity Utilization, 2011
Table 2.1 China's Milk-based Ingredients Import, by Volume, 2009-2012
Table 2.2 China Import Origins of Whey Products, Jan-Aug 2012
Table 2.3 China's Import Origins of Infant Formula Milk Powder, 2010-2012
Table 3.1 Urban Market Capacity of Infant Milk Powder in China's Different Provinces and Regions, 2011
Table 3.2 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises, 2010-2012
Table 3.3 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase I, First half of 2012
Table 3.4 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase II, First half of 2012
Table 3.5 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase III, First half of 2012
Table 3.6 Retail Terminal Market Price online Comparison of Well-known Domestic and Intl' Brands of Infant Formula Rice Cereal Phase I, II and III, First half of 2012
Table 3.7 Infant Formula Milk Powder Consumption Level Per Capita of China's Urban and Rural Babies, 2003-2011
Table 4.1 Infant Formula Milk Powder Enterprises in the “Blacklist” of the Melamine Scandal Table 4.2 Regional Distribution of Enterprises Regaining Infant Formula Milk Powder Production License, as of 2012
Table 4.3 Registration Reference on Yili Group
Table 4.4 Top 10 Leading Shareholders & Stock Distribution of Yili Group, 2011
Table 4.5 Consolidated statement of profits of Yili Group, 2010-first 3Qs of 2012
Table 4.6 Purchase scale and purchase price of raw material milk of Yili Group, 2007-2011
Table 4.7 Main Product List of Yili Group
Table 4.8 Output List of Main Products of Yili Group, 2007-2011
Table 4.9 Registration Reference on Beingmate
Table 4.10 Shareholders and share ratio list of Zhejiang Beingmate Technology Industry & Trade Co., Ltd
Table 4.11 Table for Beingmate's Total Shareholders and Positions of Top Ten Shareholders without Trading Limited Conditions by the 3rd Quarter of 2012
Table 4.12 Financial Situation of Beingmate, 2008-2012
Table 4.13 Beingmate Infant/young Child Formula Milk Powder Related Production
Table 4.14 Registration materials of Dumex Baby Food Co. Ltd
Table 4.15 Product Output List of Dumex Baby Food Co. Ltd, 2007-2011
Table 4.16 Dumex's Technological Dissemination and Product Promotion in China
Table 4.17 Product Output List of Mead Johnson Nutrition (China) Company , 2008-2011
Table 4.18 Registration materials of Qingdao Shengyuan Dairy Co., Ltd
Table4.19 Stockholders & Share Distribution of Synutra Dairy
Table 4.20 Financial Situation of Synutra International Inc., 2009-2012
Table 4.22 Raw Milk Procurement Scale and Prices of Synutra Dairy, 2007-2011
Table 4.23 Main Product List of Synutra Dairy
Table 4.24 Main product output of Synutra Dairy, 2005-2011
Table 4.25 Related Infant Formula Milk Powder Production Equipment List of Syrutra Dairy
Table 4-26 Retail Price of Infant Formula Milk Powder Brands of Abbott in Year 2012
Tabel 4.27 Main Shareholders of Ausnutria Dairy (China), by the end of 2011
Table 4.28 Financial Situation of Ausnutria Dairy, 2006-2012
Table 4.29 Main Product List of Ausnutria Dairy
Table 4.30 Main Product Output List of Ausnutria Dairy, 2007-2011
Table 6.1 Feeding of infants in different months
Table 6.2 Percentage of Interviewees Heard of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”)
Table 6.3 Percentage of Interviewees Understanding of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”)
Table 6.4 Use of Breast-milk Substitutes of infants in parturition and in hospital

Research Background

Within the dairy products with large commercial scale and profitability, infant formula milk powder represents an undoubted focus of industrial competition. According to the preliminary estimation of BOABC, currently the sale gross profit margin of foreign-funded infant formula milk powder brands represented by Mead Johnson and Dumex has reached 60%. The sale gross profit margin of domestic infant formula milk powder brands represented by Yili, Beingmate, Shengyuan and Yashili is estimated around 40-60%, which far exceeds 25% average gross profit margin of the entire dairy production industry, and attracts a large number of milk processing enterprises to turn to produce infant formula products.

The potential huge profits of the product have attracted strong capitals into the industry. In recent years, infant formula milk powder companies have witnessed tremendous growth and the formula milk powder has become one of the products with the highest investment value.

At present, China's infant formula milk powder market size is almost $50 billion. There are approximately one hundred production and processing enterprises with business license issued by the state. With the increasing monitoring efforts of Chinese government on the whole dairy processing industry including infant formula milk powder companies, the brand concentration of infant formula milk powder market is expected to continue to increase.

Publication Overview

This report provides a comprehensive and detailed analysis of the Infant Formulas Market in China, covering:

- China's supply of raw material milk and milk-based raw materials
- China's policies on infant formula milk powder industry
- China's infant formula milk powder market, major competitors and respective market shares et
- development trends of infant
- threats and opportunities

Sources used include:

- official sources
- dairy enterprises
- market research institutions
- BOABC

BOABC is a domestic well-known professional agricultural consulting company, and has strong R & D strength and excellent market research team. Over the years, it has provided services for Chinese relevant government departments, international organizations, multinational companies, domestic well-known companies, boasting a good reputation. BOABC has attached great importance to China's dairy industry development, its main R & D personnel are the members of the related dairy policy "think tank" of the Chinese government, have a deep understanding on the China's whole industrial chain of dairy industry, and have maintained a good relationship with Dairy Association of China, China Dairy Industry Association and local related associations. It also has a good cooperative relationship with domestic well-known dairy companies (such as Yili, Mengniu, Bright and Sanyuan, etc.) and foreign-funded companies (Pfizer/Wyeth, Dumex, Mead Johnson, etc.).

The report will provide valuable reference for domestic and foreign dairy enterprises, raw materials and ingredients suppliers infant formula milk powder, equipment suppliers, investment and financing institutions to understand, know and research Chinese infant formula milk powder market, and expand Chinese infant formula milk powder market.

- Abbott (China)
- Ausnutria Dairy (China)
- Biostime Inc. (Guangzhou)
- Dumex Baby Food Co. Ltd
- Inner Mongolia Yili Industrial Group
- Mead Johnson Nutrition (China) Co. Ltd
- Nestle (China)
- Synutra Nutritional
- Wyeth Nutritional (China)
- Zhejiang Beingmate Scientific-Industrial-Trade

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