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Social TV - Global Strategic Business Report Product Image

Social TV - Global Strategic Business Report

  • ID: 2666988
  • August 2013
  • Region: Global
  • 256 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2011 through 2018.

The report profiles 135 companies including key Social TV Application Developers and Service Providers such as:

- Cablevision Systems Corporation
- ClipSync Inc.
- ConnecTV
- Facebook Inc.
- GetGlue
- GoMiso Inc.
- IntoNow
- Miso TV
- Netflix Inc.
- Never.no
- SnappyTV
- Starling Inc.
- Tunerfish
- TVplus
- Twitter
- Viggle Inc.
- VLOOP LLC
- and Zeebox.

The report also discusses profiles of Social TV Analytics/Measurement Companies such as:

- Bluefin Labs
- Networked Insights
- SecondSync Ltd.
- SocialGuide Inc.
- Trendrr.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. Executive Summary

1. INDUSTRY OVERVIEW
Social TV: Convergence of Social Media Networking and Television
Social TV: Fast Facts
Basis for Social TV Emergence and Growth
Social TV: A Beneficiary of the Changing Social Networking Environment
Table 1: World Social Media Penetration Rates (%) by Region: 2013 (includes corresponding Graph/Chart)
Key Social Networking Facts
Table 2: Leading Social Networking Companies Worldwide Based on Consumer Logins: 2013Q2 (includes corresponding Graph/Chart)
Table 3: Leading Social Networking Companies Worldwide Based on Consumer Sharing: 2013Q2 (includes corresponding Graph/Chart)
Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement
Competition in the Social TV Market
Social TV Business Model
Select Social TV Application/Service Providers
Mantras for Success in the Social TV Arena
Value-Added Services: A Must to Beat Competition
Personalization and Social Integration to Define Competitiveness
Social TV Market Witnesses Consolidation Trend

2. MARKET TRENDS, DRIVERS & ISSUES
Expanding Internet User Base: A Major Growth Driver
Table 4: Global Internet Users by Geographic Region (2012): Percentage Share Breakdown of Number of Internet Users for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
Table 5: World Internet Penetration Rates (%) by Region (includes corresponding Graph/Chart)
Table 6: Top Ten Internet Countries (2012): Ranked by Number of Internet Users (in Millions) (includes corresponding Graph/Chart)
Table 7: Leading Internet Using Countries across the World (2012): Ranked by Number of Internet Users (In Millions)
Favorable Demographic Trends Strengthens Market Prospects for Social TV
Table 8: World Penetration Rates (%) and Number of Users of Internet, Social Networks, and Mobile Devices (includes corresponding Graph/Chart)
Younger Population: An Attractive Consumer Segment for Social TV
Table 9: Social TV Market: Percentage Breakdown of Usage by Age (includes corresponding Graph/Chart)
Table 10: Youth (10-24) as a Percentage of Global Population by Geographic Region (2013) (includes corresponding Graph/Chart)
Women Dominate the Social TV Platform
Table 11: Social TV Market: Percentage Breakdown by User (includes corresponding Graph/Chart)
Developing Countries to Drive Future Market Growth
Table 12: Youth (10-24) as a Percentage of Global Population by Select Countries: 2013 (includes corresponding Graph/Chart)
Second Screens: Foundation for Social TV Growth
Table 13: Most Performed Tablet PC Activity While Watching Television (includes corresponding Graph/Chart)
Table 14: Use of Second Screen for Social Networking Among TV Viewers - Percentage Breakdown by Type of Mobile Device Used (includes corresponding Graph/Chart)
Table 15: Use of Second Screen by TV Viewers for Accessing Social TV Services - Percentage Breakdown by Device Type (includes corresponding Graph/Chart)
Key Second Screen Platform Providers
Service Providers Compete Over Second Screen
‘Social Networking on the Move' Drives Mobile Social TV Adoption
Table 16: Global Mobile Social Networking Market (2012): Percentage of Mobile Subscribers Accessing Mobile Web on a Monthly Basis in Select Countries (includes corresponding Graph/Chart)
Worldwide Mobile Subscriber Base: Key Opportunity Indicator
Table 17: Penetration Rate of Mobile, Active Mobile Broadband and Fixed Broadband Subscriptions (2012E): Breakdown by Geographic Region (includes corresponding Graph/Chart)
Table 18: Top 10 Countries with Active Mobile Subscriptions (2012E) (includes corresponding Graph/Chart)
Table 19: Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement/Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart)
Table 20: Global Market for Internet Ready Mobile Devices (2010, 2012 & 2015) - Breakdown of Annual Sales (in US$ Million) by Product Segment - Laptop/Notebook PC, Smartphones, and Tablet PCs (includes corresponding Graph/Chart)
Table 21: World Market for Mobile Handsets by Technology
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 & 2015 (includes corresponding Graph/Chart)
Strong Smartphone Sales Drives Mobile Social TV
Table 22: Global Market for Smartphones (2013E & 2017P): Breakdown of Sales in Thousand Units by Geographic Region (includes corresponding Graph/Chart)
Table 23: Worldwide Smartphone Penetration by Geographic Region (2012) (includes corresponding Graph/Chart)
TV Companies and Social Networking Companies Compete for a Share of the Social TV Pie
Social TV: Battleground for Facebook and Twitter?
Technology Developments: Spearheading Growth
Innovative Applications Propel Social TV Growth
Leading Social TV Applications
Second-Generation Social TV Apps Gaining Prominence
Shared TV Experience Drives Social TV Growth
Social TV Redefines Live TV Experience
TVs with Internet Connection and Social Features Drives Future Growth
Table 24: Number of Connected TVs by Technology/Device in 000 Units (2013E) (includes corresponding Graph/Chart)
Rising Popularity of Smart TVs Bodes Well for Social TV Growth
Table 25: Global Smart TV Market by Geographic Region (2013 & 2018): Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of the World (includes corresponding Graph/Chart)
Widgets to Popularize Social TV
Rising Adoption of Social TV in TV Networking and Broadcasting
Initiatives Taken Up by Major TV Operators and Networks
Increasing Role of Social TV in Social Media Marketing and Advertising
Global Ad Spending: An Opportunity Indicator
Table 26: Global Advertising Industry (2013 & 2015): Percentage Share Breakdown of Ad Spends by Advertisement Medium (includes corresponding Graph/Chart)
Table 27: Global Advertising Spending by Region: Percentage Share Breakdown for 2013 (includes corresponding Graph/Chart)
Social TV Games: Key Medium for Social Interactions
Investment Scenario for Social TV
Leading Investors in Social TV
Key Challenges Confronting Social TV
Creating Right User Experience: A Challenging Task
Channel Fragmentation
Competition from Advanced Alternative Technologies
Expensive and Time Consuming
Availability of Several Options Pose a Challenge for Publishers
Amateur Creators Pose Threat to Professional Content Producers

3. SERVICE OVERVIEW
Social TV: An Introduction
Evolution of Social TV
History
Social TV and Its Interactive Features
Content Sharing
Communication
Community Building
Status Update
Major Areas Covered by Social TV
TV Participation
Content Discovery
Device and Cloud Control
Benefits of Social TV
Social Viewing
Transforms Live TV
Customized Channels
Social Channels
Personalized Experience
Social Recommendations
Branded Badges
Types of Social TV Services
One Screen Experience on Computer
One Screen Experience on TV
Two Screen Experience on TV
Second Screen: An Overview
What is Mobile Social TV?

4. RECENT SOCIAL TV INNOVATIONS AND LAUNCHES
Dijit Media Launches NextGuide Web Internet Site
SimulTV Develops Social TV Everywhere Service
iDubba to Unveil iCouch Android Application
Yamgo Introduces Yamgo Social TV App
MTV MEDIA Finland Selects Astucemedia/Orad Platform of Astucemedia and Orad
Orange France Introduces My Sosh TV Application for iOS and Android Platforms
Iskon Unveils New Interface for IPTV Service
Corus Entertainment Deploys Vizrt Social TV Solution for Broadcast of iCarly
never.no and Vizrt Develop Integrated Social TV Platform
never.no Announces Compatibility of Interactivity Suite with Instagram
Myriad Unveils Social TV Solution
SportStream Rolls Out SportsBase Platform
Floats.TV Introduces Floats Real-Time Social Application
AtresMedia Unveils AtresMedia Conecta Second Screen Social TV Application
Zeebox Rolls Out Update to Social TV Application
Cablevision Develops New Social TV Technology
ACCESS to Launch Social TV Application in Germany
Fans.tv Launches New Social TV Playlist Tool
mPortal Introduces New Social Television APIs
GetGlue to Launch a New Social TV Guide
Yahoo Launches a New Social TV Application
ninemsn Launches New Social TV Application
Discovery to Launch New Social TV Application
Zeebox Plans to Launch Social TV Service in Australia
ConnecTV Launches a Social TV Network
Sina Introduces Social TV Service
SocialGuide Unveils Spanish-Language Social TV Tracking
Bluefin Labs Launches Social TV Analytics Platform
KIT digital Launches New Social TV Solution
Chyron Launches New Social TV Platform
Cellcast Unveils a New Social TV Channel
Red Bee Introduces New Social TV Guide
Function(x) to Launch New Social TV Application
Myspace Launches New Social TV Service
LocalResponse to Launch New Social Advertising Platform
Starling Launches New Second Screen Audio Application
mPortal Introduces ScreenBee Application for iPad
DirecTV and Viggle Introduce Loyalty Program
KPRC Introduces ConnecTV Application for Television Subscribers
M6 Unveils Devant ma TV Service
never.no Introduces Prompter Social TV Application
EPIX Introduces Social TV Platform for EpixHD.com
ConnecTV Unveils Public Beta Version of Social TV Service
Zeebox Launches Advertising Campaign on Sky TV
UPC Introduces TV Buzz Social TV Application
Stevie Launches Mobile App for iOS Platform
Peel Launches Mobile App Peel 2.0
Miso Launches Mobile App Quips
VIMBY and KoldCast Introduce Youtoo TV
Akoo Integrates Social TV Network with Twitter and Facebook
Loyalize Introduces New Social TV Application in Australia
Yahoo Relaunches its Social TV Application
Panasonic Launches New Social TV Application
Ooyala Launches New Social TV
DirecTV Launches Social TV Application for iPhone
NBC Universal Launches New Social TV Application
TVNZ Launches New Social TV Channel
KIT digital Launches New Social TV Solution
Motorola Launches SocialTV Companion Service
ClipSync Unveils ClipSync Moments Application
yap.TV Rolls Out Update to yap.TV 3.0 Application
CTC Media Launches New Social TV Network
Comcast Launches New Social TV Service
Starling Unveils New Social TV Application

5. RECENT INDUSTRY ACTIVITY
Twitter Takes Over Bluefin Labs
Dijit Takes Over Miso
Viggle and GetGlue Announce Termination of Merger Agreement
Emakina Enters into Exclusive Partnership with Kwarter
Twitter Enters into Social TV Partnership with Viacom
Fox Enters into Partnership with Twitter
Kwarter Receives Funding from Kinetic Ventures and T-Venture
SmithGeiger and ConnecTV Enter into Co-Branded Research Partnership
GMA Network Acquires Vizrt Graphics Technology
Dune HD Extends Partnership with Beenius
TNT Collaborates with Sprint to Use Social TV Advertising Platform of never.no
KANTAR MEDIA Enters into Strategic Alliance with Twitter
Secondsync Integrates BARB into Social TV Measurement Service
WebMediaBrands Takes Over Lost Remote
Google Acquires Wildfire
Arqiva Takes Over Connect TV
Function(X) Takes Over Loyalize
BSkyB Acquires Stake in Zeebox
ZingTube Expands Social TV Platform
SecondScreen Networks Partners with Webrangers
KIT Digital Partners with Civolution
XIX Entertainment Plans to Partner with yap.TV
Vizrt Announces Partnership with never.no
NM Incite Acquires SocialGuide
Fox Announces Research and Technology Partnership with trueAnthem
Hego Enters into Partnership with never.no
NBC Olympics Enters into Partnership with Shazam®
American Music Channel Inks Agreement with Simul TV
Fox Broadcasting Signs Agreement with ACTV8.me
Yahoo Announces Acquisition of IntoNow
LocalResponse Acquires Philo
CBS Interactive Takes Over Clicker.com

6. FOCUS ON SELECT PLAYERS
Social TV Application Developers and Service Providers
Cablevision Systems Corporation (USA)
ClipSync Inc. (USA)
ConnecTV (USA)
Facebook, Inc. (USA)
GetGlue (USA)
GoMiso, Inc. (USA)
IntoNow (USA)
Miso TV (USA)
Netflix, Inc. (USA)
Never.no (USA)
SnappyTV (USA)
Starling, Inc. (USA)
Tunerfish (USA)
TVplus (USA)
Twitter (USA)
Viggle, Inc. (USA)
VLOOP LLC (US)
Zeebox (UK)
Social TV Analytics/Measurement Companies
Bluefin Labs (USA)
Networked Insights (USA)
SecondSync Ltd. (UK)
SocialGuide, Inc. (USA)
Trendrr (USA)

7. GLOBAL MARKET PERSPECTIVE
Table 28: World Recent Past, Current & Future Analysis for Social TV by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
Table 29: World 8-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2013 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Table 30: Time Spent by US Consumers on Various Media (2012) (includes corresponding Graph/Chart)
Growing Social TV Adoption
Social TV Drivers in a Nutshell
TV Advertising Medium Offers High Growth Opportunities
Table 31: US Advertising Market (2012): Percentage Breakdown of Spending by Medium (includes corresponding Graph/Chart)
Competitive Landscape
Leading Social TV Networks
Leading Social TV Networks and their Popular Shows (In Terms of Social TV Comments)
Table 32: Leading Broadcast TV Series in the US (2012): Ranked by Number of Average Social Media Comments per New Episode (In Thousands) (includes corresponding Graph/Chart)
Table 33: Leading Cable TV Series in the US (2012): Ranked by Number of Average Social Media Comments per New Episode (In Thousands) (includes corresponding Graph/Chart)
Table 34: Leading Broadcast Networks in the US (2011
TV Season): Ranked by Social Media Comments (In Million) (includes corresponding Graph/Chart)
Table 35: Leading Cable Networks in the US (2011-2012 TV Season): Ranked by Social Media Comments (In Million) (includes corresponding Graph/Chart)
Fox Dominates the US Social TV Market
Table 36: Leading Networks in the US Social TV Market (2012): Percentage Share Breakdown of Social TV Comments for Fox, ABC, MTV, CBS, NBC, ESPN, TNT, and Others (includes corresponding Graph/Chart)
Recent Innovations and Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 37: US Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Recent Innovation and Launches
B.Market Analytics
Table 38: Canadian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Recent Service Launch
Key Player
B.Market Analytics
Table 39: Japanese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)

4. EUROPE
Market Analysis
Table 40: European Recent Past, Current & Future Analysis for Social TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
Table 41: European 8-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2013 and 2018 (includes corresponding Graph/Chart)
4a. FRANCE
A.Market Analysis
Social TV Market Overview
Recent Innovations and Launches
B.Market Analytics
Table 42: French Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4b. GERMANY
A.Market Analysis
Recent Service Launch
B.Market Analytics
Table 43: German Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4c. ITALY
Market Analysis
Table 44: Italian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A.Market Analysis
Market Overview
Rise in Mobile Internet Penetration
Social TV Catching Up Among Younger Generation
Recent Innovations and Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 45: UK Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4e. SPAIN
A.Market Analysis
Recent Service Launch
B.Market Analytics
Table 46: Spanish Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4f. RUSSIA
A.Market Analysis
Recent Service Launch
B.Market Analytics
Table 47: Russian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A.Market Analysis
Recent Innovations and Launches
Strategic Corporate Development
B.Market Analytics
Table 48: Rest of Europe Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC
A.Market Analysis
Asia-Pacific to Lead Future Growth in the Global Social TV Market
Key Opportunity Indicator:
Table 49: Social Media Penetration in Asia (includes corresponding Graph/Chart)
Recent Innovations and Launches
Strategic Corporate Development
B.Market Analytics
Table 50: Asia-Pacific Recent Past, Current & Future Analysis for Social TV by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
Table 51: Asia-Pacific 8-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2013 and 2018 (includes corresponding Graph/Chart)
5a. CHINA
A.Market Analysis
Market Overview
Table 52: Number of Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
Table 53: Number of Active Users in China by Leading Social Networking Site: 2012 (In Million) (includes corresponding Graph/Chart)
Table 54: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
Key Internet, Mobile and Social Media Statistics in China:
Rising Adoption of Social TV Among TV Networks and Advertisers
Recent Service Launch
B.Market Analytics
Table 55: Chinese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
5b. REST OF ASIA-PACIFIC
A.Market Analysis
Select Regional Markets
Australia: Social TV Picking Up Pace
India: A Potential Laden Market
Internet, Mobile Devices and Social Media in India: Quick Facts
Television Channels Adopt Social Media to Promote TV Shows
Twitter Emerges As a Second Screen Platform
Challenges to Reckon With
Recent Service Launch
B.Market Analytics
Table 56: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)
6. REST OF WORLD
A.Market Analysis
Brazil: A Fast Growing Social TV Market
Recent Service Launch
B.Market Analytics
Table 57: Rest of World Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2011 through 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 135 (including Divisions/Subsidiaries - 135)

The United States (77)
Canada (3)
Japan (2)
Europe (37)
- France (5)
- Germany (6)
- The United Kingdom (12)
- Spain (2)
- Rest of Europe (12)
Asia-Pacific (Excluding Japan) (9)
Latin America (1)
Middle East (6)

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