2013 US Entertainment, Media & Advertising Market Research Handbook - 13th Edition

Richard K Miller & Associates, January 2013, Pages: 362

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.

This 362-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.

As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for college libraries and supplemental text for university curricula.

PART I: MARKET SUMMARY

1 MARKET ASSESSMENT: ADVERTISING
1.1 Advertising Spending
1.2 Measured Ad Spending by Sector
1.3 Top Spending Advertisers
1.4 Market Resources

2 CONSUMER USE OF MEDIA & THE INTERNET
2.1 State Of The Media
2.2 Media Activities
2.3 Time Spent Using Media
2.4 Internet Use
2.5 Cross-Platform Consumer Behavior
2.6 Online Activities
2.7 Smartphone Users
2.8 Online and Mobile Video
2.9 Market Resources

3 CONSUMER ACCESS OF NEWS
3.1 Time Spent With News
3.2 How Consumers Obtain The News
3.3 Ad-Supported News Media
3.4 Interest In News
3.5 Paying For Online News
3.6 Market Resources

PART II: MARKET PROFILES

4 MARKET PROFILES: METROPOLITAN AREAS
4.1 Overview
4.2 Atlanta
4.3 Baltimore
4.4 Birmingham
4.5 Boston
4.6 Charlotte
4.7 Chicago
4.8 Cleveland
4.9 Columbus
4.10 Dallas/Fort Worth
4.11 Denver
4.12 Detroit
4.13 Greenville/Spartanburg/Asheville
4.14 Hartford/New Haven
4.15 Houston
4.16 Kansas City
4.17 Las Vegas
4.18 Los Angeles
4.19 Miami/Fort Lauderdale
4.20 Milwaukee
4.21 Minneapolis/Saint Paul
4.22 Nashville
4.23 New York City
4.24 Orlando
4.25 Philadelphia
4.26 Phoenix
4.27 Pittsburgh
4.28 Portland, Oregon
4.29 Raleigh-Durham
4.30 Sacramento
4.31 San Francisco
4.32 Seattle
4.33 St. Louis
4.34 Washington, D.C.

5 MARKET LEADERS: ADVERTISERS
5.1 Top National Advertisers
5.2 Top Advertisers by Sector
5.3 Market Resources

6 MARKET LEADERS: AGENCIES
6.1 Overview
6.2 Advertising Agencies
6.3 Branding and Promotion Agencies
6.4 Customer Relationship Management and Direct Marketing
6.5 Digital and Search Agencies
6.6 Healthcare Agencies
6.7 Media Agencies
6.8 Multicultural Agencies
6.9 Public Relations Agencies
6.10 Market Resources

7 MARKET LEADERS: MEDIA COMPANIES
7.1 Overview
7.2 Profiles of Media Companies

8 MARKET LEADERS: SERVICE PROVIDERS
8.1 Broadband
8.2 Multichannel
8.3 Mobile
8.4 Market Resources

9 MARKET LEADERS: WEBSITES
9.1 Most Visited Web Properties
9.2 Search Websites
9.3 Social Networking Websites
9.4 Video Websites
9.5 Market Resources

PART III: TELEVISION

10 TV VIEWING
10.1 Overview
10.2 Demographics
10.3 Daypart Viewing
10.4 Designated Market Areas
10.5 Market Resources

11 TV PROGRAMMING
11.1 Primetime Genre
11.2 Benchmark Programs
11.3 Primetime
11.4 Nightly Newscasts
11.5 Presidential Election Coverage
11.6 Market Resources

12 TV NETWORKS
12.1 Broadcast Networks
12.2 Cable Networks
12.3 Local TV Station Groups
12.4 Market Resources

13 TV ADVERTISING
13.1 Market Assessment
13.2 Broadcast Network Advertising Revenue
13.3 Upfront
13.4 Cable Network Advertising Revenue
13.5 TV Station Advertising Revenue
13.6 Top Advertisers
13.7 Ad Spending By Sector
13.8 Average CPM
13.9 Product Placement
13.10 Market Resources

14 ONLINE TV
14.1 Overview
14.2 Online TV Advertising
14.3 Demographics
14.4 Social TV
14.5 Streamed TV Content
14.6 Original Content For Online TV

PART IV: RADIO

15 RADIO LISTENING
15.1 Overview
15.2 Top Radio Markets
15.3 Top Genre
15.4 Daypart Listening
15.5 Market Resources

16 RADIO STATIONS
16.1 Station Count
16.2 Market Assessment
16.3 Largest Station Groups
16.4 Station Assessment By Genre
16.5 HD Radio
16.6 Market Resources

17 RADIO ADVERTISING
17.1 Market Assessment
17.2 Top Radio Advertisers
17.3 Measured Ad Spending by Sector
17.4 Market Resources

18 INTERNET RADIO
18.1 Audience Assessment
18.2 Top Internet Radio Markets
18.3 Internet Radio Stations
18.4 Top Internet Radio Groups
18.5 Streaming Services
18.6 Connected Radio
18.7 Advertising Costs
18.8 Market Resources

19 SATELLITE RADIO
19.1 Overview
19.2 Sirius XM Radio

PART V: PRINT MEDIA

20 MAGAZINES
20.1 Overview
20.2 Market Assessment
20.3 Circulation
20.4 Advertising
20.5 Advertisers
20.6 Interactive Media
20.7 Market Resources

21 NEWSPAPERS
21.1 Market Assessment
21.2 Market Leaders
21.3 Top Advertisers
21.4 Digital Newspapers
21.5 Trends
21.6 Market Resources

22 BOOKS & E-BOOKS
22.1 Market Assessment
22.2 Reading Demographics
22.3 Most Literate Cities
22.4 E-Books
22.5 Market Resources

PART VI: DIGITAL MEDIA

23 ONLINE ADVERTISING
23.1 Overview
23.2 Market Assessment
23.3 Marketshare Leaders
23.4 Display Ads
23.5 Paid Search
23.6 Video Ads
23.7 Product Ads
23.8 Viral Video Ads
23.9 Market Resources

24 MOBILE MEDIA & ADVERTISING
24.1 Overview
24.2 Smartphone Activities
24.3 Most Visited Mobile Sites
24.4 Paid Mobile Content
24.5 Mobile Apps
24.6 Mobile Shopping Apps
24.7 Location-Based Apps
24.8 Mobile Bar Codes
24.9 Mobile Marketing
24.10 Mobile Ad Spending
24.11 Consumer Response To Mobile Ads
24.12 Market Resources

25 TABLETS
25.1 Tablet Use
25.2 Operating Systems
25.3 Tablet Activities
25.4 Tablet Ads

26 SOCIAL NETWORKS
26.1 Overview
26.2 Top Sites
26.3 User Demographics
26.4 Mobile Access
26.5 Social Marketing
26.6 Ad Spending
26.7 Social Ad Formats
26.8 ROI

27 GAMING
27.1 Overview
27.2 Market Assessment
27.3 Console Gaming
27.4 Online Gaming
27.5 Casual Games
27.6 Mobile Gaming
27.7 Game Purchases
27.8 Market Resources

PART VII: ADVERTISING ANALYSES

28 BRANDING
28.1 Elements Of Branding
28.2 Online Brand Communications
28.3 Branded Entertainment
28.4 Celebrity Endorsements
28.5 Sensory Branding
28.6 Color Branding

29 CUSTOM MEDIA
29.1 Overview
29.2 Spending
29.3 Effectiveness
29.4 Market Resources

30 LOCAL ADVERTISING
30.1 Market Assessment
30.2 Sources For Local Business Information
30.3 Online and Social Media Promotions
30.4 Local Search
30.5 Local Social Network Advertising
30.6 Local Marketing By National Brands
30.7 Market Resources

31 NAMING RIGHTS
31.1 Overview
31.2 Sports Stadiums And Arenas
31.3 Municipal Facilities
31.4 Transit Systems

32 ONLINE BEHAVIORAL TARGETING
32.1 Overview
32.2 Advertiser Spending
32.3 BT Social Media
32.4 Retargeting
32.5 BT Email
32.6 Privacy Concerns
32.7 Anti-Tracking Tools
32.8 ‘Do Not Track' Options
32.9 Privacy Policies

33 OUT-OF-HOME ADVERTISING
33.1 Market Assessment
33.2 Market Leaders
33.3 Outdoor Media Formats
33.4 Measured Ad Spending by Sector
33.5 Top Advertisers
33.6 U.S. Outdoor Display Count
33.7 Digital Advertising
33.8 High Mileage Drivers
33.9 Place-Based Advertising
33.10 Market Resources

34 PLACE-BASED VIDEO ADVERTISING
34.1 Overview
34.2 Video Ads In Public Venues
34.3 Video Ad Networks
34.4 Market Resources

35 POLITICAL ADVERTISING
35.1 Overview
35.2 Political Ad Spending
35.3 Online Influence
35.4 Free Media

36 SMALL- & MEDIUM-SIZED BUSINESS ADVERTISING & MARKETING
36.1 Market Assessment
36.2 Customer Acquisition
36.3 Online Marketing
36.4 Market Resources

37 SPONSORSHIPS
37.1 Market Assessment
37.2 Spending By Sector
37.3 Market Resources

38 SPORTS MEDIA
38.1 Sports Advertising and Marketing
38.2 Sports Ad Spending
38.3 Sports TV Networks
38.4 Sports Radio
38.5 Sports Periodicals
38.6 Newspaper Sports Sections
38.7 Sports Websites
38.8 Market Resources

39 TRUST IN MEDIA & ADVERTISING
39.1 Trust In News Media
39.2 Trusted Forms Of Advertising
39.3 Influence Of Advertising On Brand Buying Decisions
39.4 Trust For Parenting Advice
39.5 Brand Trust On Social Media

PART VIII: FILMED ENTERTAINMENT

40 FILM STUDIOS
40.1 Major Studios
40.2 Top Films
40.3 Film Distribution
40.4 Economic Impact
40.5 Market Resources

41 CINEMAS
41.1 Market Assessment
41.2 Cinema Patrons
41.3 Largest Theater Circuits
41.4 Digital and 3-D Screens
41.5 3-D Films
41.6 In-Theater Advertising
41.7 Live Event Broadcasts
41.8 Dining At The Cinema
41.9 Market Resources

42 HOME ENTERTAINMENT
42.1 Market Assessment
42.2 Changing Marketplace
42.3 Market Trends
42.4 Top-Selling Titles
42.5 Online Movies
42.6 Pay-Per-View
42.7 Market Resources

PART IX: MUSIC

43 CONCERTS & MUSIC FESTIVALS
43.1 Market Assessment
43.2 Concert Attendance
43.3 Top Grossing Concert Tours
43.4 Top Touring Acts Of The Decade
43.5 Music Festivals
43.6 Premium Pricing and VIP Tickets
43.7 Promoters
43.8 Market Resources

44 RECORDED MUSIC
44.1 Market Assessment
44.2 Major Recording Companies
44.3 Cloud-based Streaming
44.4 Best-Selling Recordings
44.5 Market Assessment

45 MUSIC PERFORMANCES
45.1 Overview
45.2 Demographics
45.3 Prominent Jazz Clubs
45.4 Symphony Orchestras
45.5 Market Resources

PART X: THEATRE & PERFORMING ARTS

46 PERFORMING ARTS OVERVIEW
46.1 Public Participation in the Arts
46.2 Demographics
46.3 Economic Impact of the Arts
46.4 Market Resources

47 BROADWAY THEATRE
47.1 Market Assessment
47.2 Broadway Theatres
47.3 The 2011-2012 Season
47.4 Touring Broadway
47.5 Market Resources

48 LAS VEGAS SHOWS
48.1 Market Assessment
48.2 Las Vegas Theatres and Showrooms
48.3 Headliners and Production Shows
48.4 Cirque du Soleil
48.5 Market Resources

49 LOCAL THEATRE
49.1 Overview
49.2 Demographics
49.3 Local Theater
49.4 Market Resources

APPENDIX A - ACADEMIC PROGRAMS

APPENDIX B - ANALYSTS

APPENDIX C - ASSOCIATIONS

APPENDIX D - ENTERTAINMENT AWARDS

APPENDIX E - ENTERTAINMENT & MEDIA MUSEUMS

APPENDIX F - INDUSTRY-SPECIFIC PERIODICALS

APPENDIX G - MARKETING BLOGS

APPENDIX H - PERFORMING ARTS CENTERS

APPENDIX I - STATE FILM COMMISSIONS

REFERENCES

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