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Trader Joe's and the Natural Food Channel - Product Image

Trader Joe's and the Natural Food Channel

  • ID: 2780221
  • February 2014
  • Region: United States
  • 136 Pages
  • Packaged Facts

FEATURED COMPANIES

  • Fairway Market
  • Kroger Co
  • Meijer Co
  • Natural Grocers
  • Sprouts Farmers Market
  • Tesco Plc
  • MORE

Renowned for its quirky personality and unique products, Trader Joe's Co. is an $11.3 billion, not-quite-nationwide, chain of more than 400 small-footprint stores that likewise appeal to both natural food shoppers and gourmets and command intense fandom.

Unlike conventional supermarkets, Trader Joe's is a destination: a place consumers seek out and travel to over long distances. The chain's retail strengths echo market strategies similar to its competitor Whole Foods, as both seek to capitalize on growing consumer interest in natural and organic products.

In many ways, Trader Joe's and Whole Foods also have very similar - and actually often the same - customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Trader Joe's, the focus is a sharply edited assortment of great products at great prices. At Whole Foods, the focus is premium quality and huge selection.

In separate chapters, Trader Joe's and the Natural Food Channel analyzes Trader Joe's historical growth and expansion strategies, mission/position, store location and design, product standards and programs, use of private label, pricing, advertising READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Fairway Market
  • Kroger Co
  • Meijer Co
  • Natural Grocers
  • Sprouts Farmers Market
  • Tesco Plc
  • MORE

Chapter 1: Executive Summary

- Capsule Profile
- Competition from Other Retailers
- Savvy Group of Consumers
- Trader Joe's and Whole Foods Market
-- Table 1-1: Trader Joe's vs. Whole Foods Market, 2013
- Upsurge of Competition in Natural Foods
-- Table 1-2: Selected Fresh and Natural Foods Competitors, 2013
- 13% of Adults Shop at Trader Joe's
-- Figure 1-1: Share of U.S. Adults Who Shop in Trader Joe's, Whole Foods, and Natural Food Channel, 2014 (percent)
-- Figure 1-2: Share of U.S. Population Shopping at Trader Joe's or Whole Foods, 2013 (percent)
- Percentage of Trader Joe's and Whole Foods Shoppers on the Ups
-- Table 1-3: Trends in Retail Shopping, 2004-2013 (percent of U.S. adults)
- High Socioeconomic Status Characterizes Trader Joe's and Whole
- Foods Market Shoppers
- Attitudes Toward Food
- Shopping Attitudes and Behaviors
- Attitudes and Behaviors Toward Environmental Concerns
- Trader Joe's Shoppers Healthier, More Willing to Grocery Shop Using Technology
- Organic and Whole Grains Among Labels Most Sought Out by Trader Joe's Shoppers
-- Figure 1-3: Characteristics Sought Out by Consumers When Food Shopping,2014 (percent)

Chapter 2: Trader Joe's

- Capsule Profile
-- Table 2-1a: Growth of Trader Joe's, 2008-2014, estimate A
-- Table 2-1b: Growth of Trader Joe's, 2008-2012, estimate B
- Founding and Expansion
-- Illustration 2-1: Trader Joe's First Store in Pasadena, CA, 1967
-- Illustration 2-2: The Original Pasadena Store is Still Open at the Same Location
- Potential for Online Sales
- Trader Joe's and ALDI
-- Illustration 2-3: ALDI Private Label Brands
- All Growth Is Self-Financed
- Reputation for Reticence - or Secrecy
- Mission/Position
- Stores
-- Illustration 2-4: Trader Joe's Store in Saugus, MA, November 2012
- Décor and Store Layout
-- Illustration 2-5: Frozen Food Aisle in Trader Joe's Store in Las Vegas, November 2013
-- Illustration 2-6: Produce Section in Trader Joe's Las Vegas, November 2013
- Carefully Curated Product Mix
-- Illustration 2-7: Extensive Cheese Selection in Trader Joe's Las Vegas,November 2013
- Product Standards and Programs
-- Illustration 2-8: Trader Joe's Dietary Icons and Product Lists
-- Illustration 2-9: TJ's Recipes, December 2013
-- Illustration 2-10: Trader Joe's Guides
- Trader Joe's Is Built Around Private Label
-- Cheese
--- Illustration 2-11: Trader Joe's Creamy Toscano Cheese Soaked in Syrah
--- Illustration 2-12: Trader Joe's New Zealand Grass Fed Sharp Cheddar
-- Frozen Foods
--- Illustration 2-13: Trader Joe's Aloo Chaat Kati Pouches
--- Illustration 2-14: Trader Joe's Edamame Rangoons
-- Grocery
--- Illustration 2-15: Trader Joe's Fig Butter
-- Produce
--- Illustration 2-16: Trader Joe's Healthy 8 Chopped Veggie Mix
--- Illustration 2-17: Trader Joe's Kale & Edamame Bistro Salad
-- Refrigerated Foods
--- Illustration 2-18: Trader José's Carne Asada Autentica
--- Illustration 2-19: Trader Joe's Sushi Rolls
-- Snacks and Sweets
--- Illustration 2-20: Trader Joe's Beurre Meuniere Popcorn
--- Illustration 2-21: Trader Joe's Gluten Free Joe-Joe's
--- Illustration 2-22: Trader Joe's Mini Panettone
--- Illustration 2-23: Trader Joe's PB&J Milk Chocolate Bar
--- Illustration 2-24: Trader Joe's Pumpkin Macarons
-- Wines & Beers
--- Illustration 2-25: Trader Joe's Vintage Ale
-- Most Popular Products in 2013
--- Illustration 2-26: Trader Joe's 2013 Top 25 Customer Favorite Products
--- Illustration 2-27: Trader Joe's Triple Ginger Snaps, No. 1 in 2013
--- Illustration 2-28: Trader Joe's Pumpkin Spice Coffee
--- Illustration 2-29: Trader Joe's Pesto Gouda
--- Illustration 2-30: Trader Joe's Mandarin Orange Chicken
--- Illustration 2-31: Spinach & Kale Greek Yogurt Dip
-- The Cookie Butter that Conquered the World
--- Illustration 2-32: Trader Joe's Speculoos Cookie Butter
-- Two Buck Chuck
--- Illustration 2-33: Display of Charles Shaw Wines in Trader Joe's Austin, TX
-- Trader Joe's Pricing
-- Fun Atmosphere Part of its Strength
-- Organizational Structure
--- Illustration 2-34: Trader Joe's Employees
-- Purchasing Structure
-- Company Spirit and Teamwork
--- Trader Joe's Cutting Healthcare Benefits
-- Ethical and Environmental Positions
-- Advertising and Marketing
--- Illustration 2-35: Cartoon from Trader Joe's Fearless Flyer
--- Illustration 2-36: Trader Joe's Fearless Flyer, 2013 Holiday Edition
--- Illustration 2-37: Fearless Flyer Online Ad for Scallops Wrapped in Bacon
-- No Social Media
--- Illustration 2-38: Whimsical Banner on Trader Joe's Website
-- Community Involvement
-- Criticism and Controversies
--- Trader Joe's Sues Pirate Joes, Unsuccessfully
--- Activists Target Trader Joe's for Allowing Antibiotics in Meat
--- Lawsuit Filed over Trader Joe's Peanut Butter Pretzels

Chapter 3: Retail Competition

- Competition from Other Retailers
- Savvy Group of Consumers
- Trader Joe's Fans Are Strong Advocates
- Trader Joe's and Whole Foods
-- Table 3-1: Trader Joe's vs. Whole Foods Market, 2013
- Upsurge of Competition in Natural Foods
-- Table 3-2: Selected Fresh and Natural Foods Competitors, 2013
- Sprouts Farmers Market Positions as Less Expensive
-- Illustration 3-1: Exterior of Sprouts Farmers Market in Redondo Beach, CA
-- Illustration 3-2: Interior of a Sprouts Farmers Market
- Natural Grocers by Vitamin Cottage Planning Major Expansion
-- Illustration 3-3: Cover of Prospectus for Natural Grocers by Vitamin Cottage
-- Illustration 3-4: Natural Grocers Storefront
- The Fresh Market Tries Expanding from Regional to National
-- Illustration 3-5: The Fresh Market, Rendering of Interior
- Fairway Market
-- Illustration 3-6: Interior of Fairway Market in Nanuet, NY
- Fresh Thyme Farmers Market Just Starting Up
-- Illustration 3-7: Fresh Thyme Farmers Market, Rendering of Exterior
-- Illustration 3-8: Fresh Thyme Farmers Market, Rendering of Interior
- Will Wild Oats Return?
-- Illustration 3-9: An Old Wild Oats Store
- The Fresh & Easy Fiasco
- Mrs. Green's Natural Markets
-- Illustration 3-10: Mrs. Green's Natural Market
- Kroger Targeting Natural and Organic Foods
-- Illustration 3-11: A Kroger Marketplace Store

Chapter 4: The Natural Food Store Shopper

- About the Consumer Survey Data
- 13% of Adults Shop at Trader Joe's
-- Figure 4-1: Share of U.S. Adults Who Shop in Trader Joe's, Whole Foods, and Independent Natural Food Channel, 2014 (percent)
-- Figure 4-2: Share of U.S. Population Shopping at Trader Joe's or Whole Foods, 2013 (percent)
- Percentage of WF/TJ Shoppers on the Ups
-- Table 4-1: Trends in Retail Shopping, 2004-2013 (percent of U.S. adults)
- High Socioeconomic Status Characterizes Trader Joe's and
- Whole Foods Shoppers
- Least Likely Shoppers Have Low Education and Income
-- Table 4-2: Selected High-Index Demographics of Trader Joe's vs. Whole Foods Shoppers, 2013 (index)
-- Table 4-3: Demographic Overview of Trader Joe's Shoppers, 2013 (percent, number and index of U.S. adults)
-- Table 4-4: Demographic Overview of Whole Foods Market Shoppers, 2013 (percent, number and index of U.S. adults)
- Attitudes Toward Food
-- Table 4-5: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Any Supermarket/Supercenter, Trader Joe's, and Whole Foods Shoppers, 2013 (percent and index of U.S. adults)
- Trader Joe's Shoppers Both Healthier and More Willing to Grocery Shop Using Technology
-- Table 4-6: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Trader Joe's, Whole Foods Market, and Independent Natural
- Food Store Shoppers, 2014 (percent)
- Organic, Whole Grains Among Tags Sought Out by Trader Joe's Shoppers
-- Figure 4-3: Characteristics Sought Out by Consumers When Food Shopping, 2014 (percent)
- 48% of Trader Joe's Shoppers Spend $100 or More Per Week on Groceries
-- Figure 4-4: About How Much Do You Spend Weekly On Grocery Shopping?, 2014 (percent)
- Shopping Attitudes and Behaviors
-- Table 4-7: Consumer Attitudes/Behaviors Toward Shopping: All Consumers vs. Any Supermarket/ Supercenter, Trader Joe's, and Whole Foods Shoppers, 2013 (percent and index of U.S. adults)
- Attitudes and Behaviors Toward Environmental Concerns
-- Table 4-8: Consumer Attitudes/Behaviors Toward Environmental Concerns: All Grocery Shoppers vs. Trader Joe's and Whole Foods Shoppers, 2013 (percent any agree and index of U.S. adults)

Note: Product cover images may vary from those shown

- Fairway Market
- Fresh Thyme Farmers Market
- Kroger Co
- Meijer Co
- Natural Grocers
- Natural Markets Food Group
- Sprouts Farmers Market
- Tesco Plc
- The Fresh Market
- Trader Joe's Co
- Whole Foods
- Yucaipa Cos

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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