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Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Brief Product Image

Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Brief

  • Published: June 2012
  • Region: Global
  • 51 Pages
  • iCD Research

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading medical devices industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the medical devices industry. The report also identifies the most significant strategies that medical devices industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Synopsis

- Analysis of opinions drawn from leading medical devices industry executives

- The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013

Scope

- The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.

- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised READ MORE >

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies
2.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers
2.1.1 Key marketing aims of suppliers by region
2.1.2 Key marketing aims of suppliers by company turnover
2.1.3 Key marketing aims of suppliers by revenue growth expectations
2.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Global Medical Devices Industry: Use of New Media for Business Prospects
2.3.1 Use of new media by suppliers
2.3.2 Use of new media by region
2.3.3 Use of new media by company turnover
2.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency
2.4.1 Critical factors for choosing a marketing agency by region
2.4.2 Critical factors for choosing a marketing agency by turnover

3 Appendix
3.1 Global Medical Devices Full Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables

Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Table 10: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 11: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 12: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Table 13: Global Medical Devices Industry Suppliers: Use of New Media by Region (%), 2012
Table 14: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Table 15: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 16: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 17: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012
Table 18: Survey Results - Closed Questions

List of Figures

Figure 1: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Figure 2: Global Medical Devices Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 3: Global Medical Devices Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 4: Global Medical Devices Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 5: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Figure 6: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 7: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 8: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Figure 9: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 10: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012
Figure 11: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 12: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012

Question How much of this report relates specifically to the South Africa device market and sub-Saharan Africa?
Answer This particular report looks at the Medical Device market on a global level and does not specifically cover South Africa.
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