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Global Animation Industry: Strategies, Trends and Opportunities 2013

Digital Vector, February 2013, Pages: 529

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV.

The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan.

Another key trend is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers.

The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labor rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

MARKET WATCH

The rapid advancement of computer technology has made computer animation available to the masses. The major animation markets include the United States, Canada, Japan, China, France, Britain, Korea and Germany. The outsourced computer animation production market is increasingly being tapped by North American and European film and television program producers. The major factors behind outsourcing of animation content to the Asia/Pacific region are the availability of trained skills at lower labor rates.

Key facts

- In the past, animation series were aimed at children aged nine and below.
- The rapid advancement of computer technology has made computer animation available to the masses.
- The major animation markets include the United States, Canada, Japan, China, France, Britain, Korea and Germany.
- The emerging animation countries are China and India.
- The outsourced computer animation production market is increasingly being tapped by North American and European film and television program producers.
- The major factors behind outsourcing of animation content to the Asia/Pacific region are the availability of trained skills at lower labor rates.
- The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

Global Animation Industry

History And Evolution

Industry Differentiators

Industry Characteristics
- Animation Industry Supply Chain
- Role Of Technology
- Merchandising Opportunities
- Distribution Of Animation Content
- Competitive Landscape Of Animation Studios
- Risks Faced By Animation Studios
- Demand Drivers Of The Industry
- Global Characteristics And Drivers For Success

Market Opportunity

Global Animation Studios: Distribution And Capabilities

Animation Segments

Market Segmentation
- 2D Animation
- Computer Generated Imagery (Cgi)
- Visual Effects
- Web Animation
- Corporate Services

Computer Games
- Cross Over Between Games And Movies
- Computer Generated Imagery (Cgi)
- Producing Cgi Animation
- Advantages Of Cgi Animation
- Disadvantages Of Cgi Animation
- Influence Of Cgi On Cel Animation
- Challenges
- Critical Success Factors For Cgi Productions

Stop Motion
- Motion Capture
- 3D Animation Movies
- Key Trends, Opportunities, Forecasts

Forecasting Animation Content Demand
- Animation Content Demand From Tv Channels In Europe
- Animation Content Demand From Tv Channels In The US And Canada
- Animation Content Demand From Tv Channels In Asia
- Animation Content Demand From Tv Channels In Rest Of The World
- Total Animation Content Demand From Tv Channels Worldwide
- Size Of The Global Animation Industry

Future Developments
- Key Predictions For The Future

Animation Software Industry
- 2D Animation Software Market
- Animation Workflow Using 2D Animation Package

3D Animation Software Market
- Industry Overview
- 3D Animation Software Market Segments
- Free Animation Softwares
- Plug-Ins To Products

Analysis Of Key Players In 3D Animation Software Market
- Market Size
- Market Segments

Japanese Anime Production Softwares
- Prominence Of 2D
- Retas - Software For Anime Production
- Manga Studio - Software For Manga Production

Proprietary 3D Softwares Of Animation Studios

Collaboration Between Animation Studios And Software Firms

Animation Content Creation

Content Creation Workflow In 2D Animation
- Conceptualization
- Pre-Production
- Production
- Post-Production

Content Creation Lead Time Calculation In 2D Animation
- Scanning And Filtering
- Ink And Paint
- Compositing And Dopesheet Preparation

Digital Processing In 2D Animation
- Workflow Preceeding Digital Processing

Content Creation Workflow In 3D Animation
- Conceptualization
- Pre-Production
- Production
- Post-Production
- Parallel Activities

Time Line Of A Sample 3D Production Workflow

Animation Software USage In 3D Production Workflow

Animation Production Management
- Governance
- Task Division And People Allocation
- Technology

Audience Dynamics

Marketing Strategies For Animation Studios
- Marketing Program
- Profiling And Targeting The Right Audience

Strategies For Successful Animation Films
- Best Practices In Character Design
- Lessons From Past Mistakes

Strategies For Successful Animated Television Series

Profile Of A 3D Animation Studio: Pixar
- Pixar'S Technological Advantage

Economics Of Animation

Revenue Break-Up Across Distribution Channels

Marketing To Exhibition
- Marketing
- Licensing
- Merchandising
- Distribution
- Exhibition

Economics Of Animation Copyrights
- Dynamics Of Copyrights

Guidelines For Setting Up An Animation Studio
- Investments Needed For Setting Up An Animation Studio
- Specialised Hardware And Software Investments

Managing An Animation Studio
- Key Issues Of Concern
- Formulating The Long Term Strategy

Animation Content Outsourcing

Offshore Computer Animation Production
- BUSiness And Revenue Models

Drivers

Animation Industry In Europe

Winds Of Change
- Demand For Tv Content
- Feature Film Industry In Europe
- Marketing And Merchandising

Collaboration Among European Studios

Drivers For Success

Trends In Europe

Germany
- Size Of Animation Industry In Germany
- Changing Strategies
- Key Players In The Industry

Uk
- Size Of Animation Industry In The Uk
- Industry Success
- Key Players In The Industry

Italy
- Size Of Animation Industry In Italy
- Key Players In The Industry

France
- Size Of Animation Industry In France
- Key Players In The Industry

Spain
- Size Of Animation Industry In Spain
- Key Players In The Industry

Denmark
- Key Players In The Industry

Animation Industry In USa
- Market Size
- Challenges
- Key Trends

Production And Post-Production Market
- Market Size
- Key Trends

Animation Value Chain

Asian Animation Industry

Establishment Of Local Animation Industry

Early Trends In Animation Outsourcing To Asia
- Animation Outsourcing In China
- Animation Outsourcing In India
- Animation Outsourcing In South Korea
- Animation Outsourcing In Philippines
- Animation Outsourcing In Taiwan
- Animation Outsourcing In Vietnam

Local Content Productions

Trend Towards Co-Productions
- Co-Productions In Japan
- Co-Productions In China
- Co-Productions In Korea
- Co-Productions In India
- Co-Productions In Taiwan
- Co-Productions In Philippines
- Co-Productions In Singapore
- Co-Productions In Malaysia
- Popularity Of Foreign Animation

Controversies Surrounding Foreign Animation
- Philippines
- Singapore
- Korea
- Malaysia
- Indonesia

Animation In Asian Societies

Successful BUSiness Models

Animation Studios In Asia
- Animation Industry In Japan

Key Trends
- Market Overview
- Collaboration Between Japanese And Overseas Studios
- Outsourcing To Other Countries
- Successful BUSiness Models
- Challenges

Anime Exports
- Overseas Influence Of Anime

Globally Successful Japanese Animes
- The Pokemon Phenomenon

Japanese Anime Production Models
- Prominence Of 2D

Future Trends

Animation Studios In Japan

Animation Industry In Korea
- Emergence Of The Industry
- Functioning Of Korean Animation Studios

Changing BUSiness Models
- Going Beyond Subcontracting
- Investments By IndUStrial Groups
- Changes In Industry Structure
- Success In Other Countries

Current State Of The Industry
- Government Support
- Collaboration With Overseas Partners
- Key Trends
- Local Content

Challenges

Market Opportunity
- Size Of The Korean Animation Industry

Future Outlook
- Animation Schools In Korea
- Animation Studios In Korea

Animation Industry In Canada

Industry Drivers
- Animation Funding

Challenges
- Strategies For Animation Studios In Canada
- Data On Animation Studios In Canada
-

- Animation Industry In AUStralia
- Competition From Asian Studios
- Challenges
- Government Support
- Strategies For Animation Studios In AUStralia
- Data On Animation Studios In AUStralia
- Animation Studios In AUStralia

Animation Industry In Argentina

Key Trends
- Local Content

Animation Studios In Argentina
- Argentina'S First 3D Animated Feature Film
- Government Support
- Industry Drivers
- Challenges
- Industry Opportunities
- Strategies For Animation Studios In Argentina
- Data On Animation Studios In Argentina

Animation Industry In Brazil

Key Trends
- Local Content

Animation Studios In Brazil
- Brazil'S First Cgi Animated Feature Film
- Brazil' First Tv Animation Series
- Government Support
- Industry Drivers
- Challenges
- Industry Opportunities
- Strategies For Animation Studios In Brazil
- Data On Animation Studios In Brazil

Animation Industry In Colombia
- Animation Studios In Colombia
- Key Trends
- Industry Drivers
- Challenges
- Industry Opportunities
- Strategies For Animation Studios In Colombia
- Data On Animation Studios In Colombia
- Animation Industry In South Africa
- Key Trends
- Animation Studios In South Africa
- South Africa'S First Animated Feature Film
- South Africa'S Successful 3D Feature Film
- Government Support
- Industry Drivers
- Challenges
- Industry Opportunities
- Strategies For Animation Studios In South Africa
- Data On Animation Studios In South Africa

List of Figures

Figure 1: Early Animations
Figure 2: Animation Industry Activity Flow
Figure 3: Animation Industry Supply Chain
Figure 4: Early Cgi Based Animations
Figure 5: Size Of Global Animation Industry
Figure 6: Geographical Break-Up Of The Global Animation Industry
Figure 7: Geographic Distribution Of Animation Studios In The World
Figure 8: Break-Up Of Animation Studios Based On Capabilities
Figure 9: Break-Up Of Global Animation Industry Based On Market Segments
Figure 10: Global Box Office Revenues Of 3D Movies
Figure 11: Box Office Revenues Of 3D Movies In North America
Figure 11: Break-Up Of Animation Content Demand By Tv Channels In Asia
Figure 12: Break-Up Of Animation Content Demand By Tv Channels In Europe
Figure 12: Break-Up Of Animation Content Demand By Tv Channels In Rest Of The World
Figure 13: Break-Up Of Animation Content Demand By Tv Channels Worldwide
Figure 13: Cable Tv Watching Pattern In The US
Figure 14: Break-Up Of Animation Content Demand By Tv Channels In The US And Canada
Figure 14: Global Animation Industry Break-Up Based On Applications
Figure 15: Commercial 3D Animation Software Market Size
Figure 16: 3D Animation Software Market Break-Up By Segment
Figure 17: 2D Animation Production Workflow
Figure 18: 3D Animation Production Workflow
Figure 19: 3D Animation Workflow Using 3D Software
Figure 20: Pixar'S Productions
Figure 21: Animation Movie Marketing Cost Break-Up
Figure 22: Size Of Animation Industry In Germany
Figure 23: Size Of Animation Industry In The Uk
Figure 24: Size Of Animation Industry In Italy
Figure 25: Size Of Animation Industry In France
Figure 26: Size Of Animation Industry In Spain
Figure 27: 3D Animation Salaries In The US
Figure 28: 2D Animation Salaries In The US
Figure 29: Flash Animation Salaries In The US
Figure 30: Gaming Salaries In The US
Figure 31: Size Of Korean Animation Industry
Figure 32: Number Of Animation Studios In Canada
Figure 33: Break-Up Of Animation Studios In Canada Based On Size
Figure 34: Classification Of Animation Studios In Canada Based On Capabilities
Figure 35: Break-Up Of Animation Studios In Canada Based On Applications
Figure 36: 3D Animation Salaries In Canada
Figure 37: 2D Animation Salaries In Canada
Figure 38: Flash Animation Salaries In Canada
Figure 39: Gaming Salaries In Canada
Figure 40: Number Of Animation Studios In AUStralia
Figure 41: Break-Up Of Animation Studios In AUStralia Based On Size
Figure 42: Classification Of Animation Studios In AUStralia Based On Capabilities
Figure 43: Break-Up Of Animation Studios In AUStralia Based On Applications
Figure 44: 3D Animation Salaries In AUStralia
Figure 45: 2D Animation Salaries In AUStralia
Figure 46: Flash Animation Salaries In AUStralia
Figure 47: Gaming Salaries In AUStralia
Figure 48: Argentina'S First 3D Animated Feature Film
Figure 49: Number Of Animation Studios In Argentina
Figure 50: Break-Up Of Animation Studios In Argentina Based On Size
Figure 51: Break-Up Of Animation Studios In Argentina Based On Capabilities
Figure 52: Classification Of Animation Studios In Argentina Based On Applications
Figure 53: Number Of People Employed In The Argentine Animation Industry
Figure 54: Cost Projections Of Producing One Episode Of Animation Work In Argentina
Figure 55: Annual Animation Content Output Of Argentine Animation Industry
Figure 56: Break-Up Of Annual Animation Content Output Of Argentine Animation Industry
Figure 57: 3D Animation Salaries In Argentina
Figure 58: 2D Animation Salaries In Argentina
Figure 59: Flash Animation Salaries In Argentina
Figure 60: Gaming Salaries In Argentina
Figure 61: Brazil'S First Cgi Animated Feature Film
Figure 62: Brazil'S First Locally Produced Tv Series
Figure 63: Number Of Animation Studios In Brazil
Figure 64: Break-Up Of Animation Studios In Brazil Based On Size
Figure 65: Break-Up Of Animation Studios In Brazil Based On Capabilities
Figure 66: Classification Of Animation Studios In Brazil Based On Applications
Figure 67: Number Of People Employed In The Brazilian Animation Industry
Figure 68: Cost Projections Of Producing One Episode Of Animation Work In Brazil
Figure 69: Annual Animation Content Output Of Brazilian Animation Industry
Figure 70: Break-Up Of Annual Animation Content Output Of Brazilian Animation Industry
Figure 71: 3D Animation Salaries In Brazil
Figure 72: 2D Animation Salaries In Brazil
Figure 73: Flash Animation Salaries In Brazil
Figure 74: Gaming Salaries In Brazil
Figure 75: Number Of Animation Studios In Colombia
Figure 76: Break-Up Of Animation Studios In Colombia Based On Size
Figure 77: Break-Up Of Animation Studios In Colombia Based On Capabilities
Figure 78: Classification Of Animation Studios In Colombia Based On Applications
Figure 79: Number Of People Employed In The Colombia Animation Industry
Figure 80: Cost Projections Of Producing One Episode Of Animation Work In Colombia
Figure 81: Annual Animation Content Output Of Colombian Animation Industry
Figure 82: Break-Up Of Annual Animation Content Output Of Colombia Animation Industry
Figure 83: 3D Animation Salaries In Colombia
Figure 84: 2D Animation Salaries In Colombia
Figure 85: Flash Animation Salaries In Colombia
Figure 86: Gaming Salaries In Colombia
Figure 87: South Africa'S First Animated Feature Film
Figure 88: South Africa'S 3D Feature Film
Figure 89: Number Of Animation Studios In South Africa
Figure 90: Break-Up Of Animation Studios In South Africa Based On Size
Figure 91: Break-Up Of Animation Studios In South Africa Based On Capabilities
Figure 92: Classification Of Animation Studios In South Africa Based On Applications
Figure 93: Number Of People Employed In The South African Animation Industry
Figure 94: Cost Projections Of Producing One Episode Of Animation Work In South Africa
Figure 95: Annual Animation Content Output Of South African Animation Industry
Figure 96: Break-Up Of Annual Animation Content Output Of South African Animation Industry
Figure 97: 3D Animation Salaries In South Africa
Figure 98: 2D Animation Salaries In South Africa
Figure 99: Flash Animation Salaries In South Africa
Figure 100: Gaming Salaries In South Africa

List of Tables

Table 1: Animation Movies Adapted From Television
Table 2: Live Action Movies Featuring Cgi Characters
Table 3: Leading Animation Studios In The World
Table 4: Animated Feature Films From Prominent Studios
Table 5: Games Based On Animation Movies
Table 6: Animation Movies Based On Video Games
Table 7: Cgi Feature Films
Table 8: Top Grossing Cgi Animation Movies Of All Times
Table 9: Prominent Stop Motion Animation Movies
Table 10: Prominent Motion Capture Movies
Table 11: Prominent 3D Animation Movies
Table 12: Top Grossing 3D Animation Movies Of All Times
Table 13: 3D Animation Movies In The Top 20 Grossing Movies
Table 14: 3D Television Channels
Table 15: Animation Content Demand Forecast – Tv Channels In Europe
Table 16: Animation Content Demand Forecast – Tv Channels In Asia
Table 16: Animation Content Demand Forecast – Tv Channels In The US And Canada
Table 17: Animation Content Demand Forecast – Tv Channels In The Rest Of The World
Table 18: Worldwide Animation Content Demand Forecast – Tv Channels
Table 19: Classification Of Animation Softwares
Table 20: Leading 2D And 3D Animation Softwares
Table 21: Key Players And Their Products In 3D Animation Software Market
Table 22: Free Animation Softwares
Table 23: Pricing Structures Of Animation Software Packages
Table 24: Cost Break-Ups Of Leading Animation Movies
Table 25: Capital Expenditure For Setting Up An Animation Studio
Table 26: Profile Of Employees Required To Manage The Studio
Table 27: Animation Studios In Germany
Table 28: Animation Studios In The Uk
Table 29: Animation Studios In Italy
Table 30: Animation Studios In France
Table 31: Animation Studios In Spain
Table 32: Animation Studios In Denmark
Table 33: Leading Animation Studios In The US
Table 34: Leading Animation Tv Channels In The US
Table 35: Key Animation Studios In Asia
Table 36: Most Popular Japanese Animation Movies
Table 37: Leading Animation Studios In Japan
Table 38: In-HoUSe Content Developed By Korean Animation Studios
Table 39: Animation Schools In Korea
Table 40: Korea'S Leading Animation Studios
Table 41: Animation Studios In Canada
Table 42: Animation Studios In AUStralia
Table 43: Original Animation Content Created In Argentina
Table 44: Animation Studios In Argentina
Table 45: Original Animation Content Created In Brazil
Table 46: Animation Studios In Brazil
Table 47: Animation Studios In Colombia
Table 48: Animation Studios In South Africa

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