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Directory & Mailing List Publishers in the U.S. Product Image

Directory & Mailing List Publishers in the U.S.

  • ID: 1052365
  • August 2014
  • Region: United States
  • 10 pages
  • First Research

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media, Thomas Publishing, and YP (all based in the US), as well as hibu (UK), Seat Pagine Gialle (Italy), and Solocal (France).

Directory and mailing list publishers primarily conduct business at a local level, though some mailing list companies provide international information and have operations overseas.

The US directory and mailing list publishing industry includes about 1,200 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.

COMPETITIVE LANDSCAPE

Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; small companies compete by targeting niche or specialized markets. The US industry is READ MORE >

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Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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Note: Product cover images may vary from those shown

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