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Directory & Mailing List Publishersin the US Product Image

Directory & Mailing List Publishersin the US

  • Published: March 2014
  • Region: United States
  • 10 pages
  • First Research

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues."

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media (US), hibu (UK), Seat Pagine Gialle (Italy), and Solocal (France).

The US directory and mailing list publishing industry includes about 1,300 companies with combined annual revenue of about $13 billion. Business spending is a key growth driver.

COMPETITIVE LANDSCAPE

Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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