- Language: English
- 205 Pages
- Published: August 2012
- Region: Global
Directory & Mailing List Publishers in the U.S.
- ID: 1052365
- September 2014
- Region: United States
- 10 pages
- First Research
Brief Excerpt from Industry Overview Chapter:
Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media (US), hibu (UK), Seat Pagine Gialle (Italy), and Solocal (France).
The US directory and mailing list publishing industry includes about 1,300 companies with combined annual revenue of about $13 billion. Business spending is a key growth driver.
Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; small companies compete by targeting niche or specialized markets. The US industry is highly concentrated: the 50 largest companies account for about 90 percent of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include printed directories (the majority of industry revenue) and mailing lists. Other products include database subscriptions, both via print and the Internet. While some consumers still use printed directories, Internet listings and other online tools have largely supplanted the phone book as the primary source for telephone numbers, addresses, and related local information.
Directory companies publish printed white and Yellow Pages listings, generally in one directory; in large markets, separate white and Yellow Pages directories are published. State public utility commissions require local exchange carriers (LECs) to produce white page directories for all consumers and businesses, called...
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