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Top Five Global Motorcycle Companies: Performance, Strategies and Competitive Analysis Product Image

Top Five Global Motorcycle Companies: Performance, Strategies and Competitive Analysis

  • Published: August 2013
  • Region: Global
  • Lucintel

FEATURED COMPANIES

  • Bajaj Auto Limited
  • Hero MotoCorp Limited
  • MORE

The author observes the evolving of the global motorcycle industry, competitive landscape, and corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. The market witnessed splendid growth during 2006-2011 but is likely to grow with reduced pace to reach an estimated $93.67 billion by 2017.

The competitive landscape of the global motorcycle industry has had fluctuations over the last five years which affected the top five companies. The motorcycle industry consists of all classes of on-and-off road motorcycles including scooters and mopeds. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds. A combination of factors such as demographic condition, economic condition, and environmental regulations is seen to have important impact on market dynamics.

The author found that the market size or revenue, average operating profit, average net profit, and annual growth rate are some of the driving forces of these companies. READ MORE >

1. Executive Summary

2. Market Definition and Scope

3. Market Opportunity

4. Competitive Benchmarking (Financial and Market)
Company Profile on Following Parameters
Company Overview
Benchmarking (Financial & Market)
SWOT Analysis
Product Positioning
Marketing Strategy and Tactics
Corporate Strategy

5. Company Profile on Bajaj Auto Ltd.

6. Company Profile on Harley Davidson Inc.

7. Company Profile on Hero MotoCorp Ltd.

8. Company Profile on Honda Motor Co. Ltd.

9. Company Profile on Yamaha Motor Co. Ltd.

List of Figures and Charts

CHAPTER 3. Market Opportunity
Figure 3.1: Supply motorcycle industry
Figure 3.2: Global motorcycle industry annual trend 2006-2011 (US $B)
Figure 3.3: Global motorcycle industry regional trend 2006-2011 (US $B)
Figure 3.4: Global motorcycle industry regional trend 2006-2011 (%)
Figure 3.5: Global motorcycle industry segment trend 2006-2011 (US $B)
Figure 3.6: Global motorcycle Industry segment trend 2006-2011 (%)
Figure 3.7: Global motorcycle industry opportunity by region
Figure 3.8: Global motorcycle industry opportunity by segment

CHAPTER 4.Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five global motorcycle manufacturers – financial benchmarking
Figure 4.2: Global motorcycle manufacturers gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific (US $B)
Figure 4.13: Market value ROW (US $B)
Figure 4.14: Regional revenue evaluation 2011 (US $M)
Figure 4.15: Regional revenue evaluation 2011 (%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players

CHAPTER 5. Company Profile of Bajaj Auto Ltd.
Figure 5.1: Bajaj Auto Ltd.'s revenue by business structure 2011
Figure 5.2: Lucintel Triad – Bajaj Auto Ltd.
Figure 5.3: Financial benchmarking Bajaj Auto Ltd. against top three and top five industry players' average
Figure 5.4: Financial benchmarking of Bajaj Auto Ltd. against Top Five best
Figure 5.5: Global industry revenue trend Vs Bajaj Auto Ltd. (2007-2011) in US $B
Figure 5.6: Global market share trend for Bajaj Auto Ltd. (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
Figure 5.8: European industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in
(US $B)
Figure 5.9: APAC industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs. Bajaj Auto Ltd. 2007-2011 in (%)
Figure 5.12: European market share trend Vs Bajaj Auto Ltd. 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs Nexans SA Inc. 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs Nexans SA Inc. 2007-2011 in (%)
Figure 5.15: Bajaj Auto Ltd. trend in R&D expenses 2007-2011 US $B
Figure 5.16: Bajaj Auto Ltd. trend R&D expenses percentage of total sales in (US $B)
Figure 5.17: Comparison of Bajaj Auto Ltd. R&D expenditure vs top three & top five
players average 2011 (%)
Figure 5.18: Bajaj Auto Ltd. productivity 2007-2011 (US $M)
Figure 5.19: Bajaj Auto Ltd. fixed asset value 2007-2011 (US $M)
Figure 5.20: Strategic execution

CHAPTER 6. Company Profile of Harley Davidson Inc.
Figure 6.1: Harley Davidson Inc. revenue by business structure 2011
Figure 6.2: Lucintel triad - L'Oreal S.A.
Figure 6.3: Financial benchmarking of Harley Davidson Inc. against top three and top five
industry players' average
Figure 6.4: Financial benchmarking of Harley Davidson Inc. against Top five best
Figure 6.5: Global industry revenue trend Vs Harley Davidson Inc. (2007-2011) in (US $B)
Figure 6.6: Global market share trend for Harley Davidson Inc.(2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. Harley Davidson Inc. 2007-2011 in
(US $B)
Figure 6.8: European industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US
$B)
Figure 6.9: APAC industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs Harley Davidson Inc. 2007-2011 in
(%)
Figure 6.12: European market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.15: Harley Davidson Inc. trend in R&D expenses 2007-2011 in (%)
Figure 6.16: Harley Davidson Inc. trend in R&D expenses percentage of total sales (US
$B)
Figure 6.17: Comparison of Harley Davidson Inc. R&D expenditure vs top three & top five
players average 2011 (%)
Figure 6.18: Harley Davidson Inc. productivity 2007-2011 in (US $M)
Figure 6.19: Harley Davidson Inc. fixed asset value 2007-2011 in (US $M)
Figure 6.20: Strategic execution

CHAPTER 7. Company Profile of Hero MotoCorp Ltd.
Figure 7.1: Hero MotoCorp Ltd. revenue by business structure 2011
Figure 7.2: Lucintel triad –Hero MotoCorp Ltd.
Figure 7.3: Financial benchmarking of Hero MotoCorp Ltd. against top three and top five
industry players' average
Figure 7.4: Financial benchmarking of Hero MotoCorp Ltd. against Top five best
Figure 7.5: Global industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.6: Global market share trend for Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in
(US $B)
Figure 7.8: European industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US
$B)
Figure 7.9: APAC industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs Hero MotoCorp Ltd. (2007-2011) in
(%)
Figure 7.12: European market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.15: Hero MotoCorp Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 7.16: Hero MotoCorp Ltd. trend in R&D expenses percentage of total sales (%)
Figure 7.17: Comparison of Hero MotoCorp Ltd. R&D expenditure vs top three & top five players average 2011
Figure 7.18: Hero MotoCorp Ltd. productivity 2007-2011 in (US $M)
Figure 7.19: Prysmian SPA fixed asset value 2007-2011 in (US $M)
Figure 7.20: Strategic execution

CHAPTER 8. Company Profile of Honda Motor Co. Ltd.
Figure 8.1: Honda Motor Co. Ltd. revenue by business structure 2011
Figure 8.2: Lucintel triad –Honda Motor Co. Ltd.
Figure 8.3: Financial benchmarking of Honda Motor Co. Ltd. against top three and top
five industry players' average
Figure 8.4: Financial benchmarking of Honda Motor Co. Ltd. against Top five best
Figure 8.5: Global industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 8.6: Global market share trend for Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011)
in (US $B)
Figure 8.8: European industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in
(US $B)
Figure 8.9: APAC industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 8.10: ROW industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 8.11: North American market share trend Vs Honda Motor Co. Ltd. (2007-2011) in
(%)
Figure 8.12: European market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.15: Honda Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 8.16: Honda Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
Figure 8.17: Comparison of Honda Motor Co. Ltd R&D expenditure vs top three & top five
players average 2011 (%)
Figure 8.18: Honda Motor Co. Ltd. productivity 2007-2011 in (US $M)
Figure 8.19: Honda Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
Figure 8.20: Strategic execution

CHAPTER 9. Company Profile of Yamaha Motor Co. Ltd.
Figure 9.1: Yamaha Motor Co. Ltd. revenue by business structure 2011
Figure 9.2: Lucintel triad –Yamaha Motor Co. Ltd.
Figure 9.3: Financial benchmarking of Yamaha Motor Co. Ltd. against top three and top
five industry players' average
Figure 9.4: Financial benchmarking of Yamaha Motor Co. Ltd. against Top five best
Figure 9.5: Global industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 9.6: Global market share trend for Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-
2011) in (US $B)
Figure 9.8: European industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in
(US $B)
Figure 9.9: APAC industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 9.10: ROW industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US
$B)
Figure 9.11: North American market share trend Vs Yamaha Motor Co. Ltd. (2007-2011)
in (%)
Figure 9.12: European market share trend Vs (Yamaha Motor Co. Ltd. 2007-2011) in (%)
Figure 9.13: APAC market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.15: Yamaha Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 9.16: Yamaha Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
Figure 9.17: Comparison of Yamaha Motor Co. Ltd. R&D expenditure vs top three & top
five players average 2011(%)
Figure 9.18: Yamaha Motor Co. Ltd. productivity 2007-2011 in (US $M)
Figure 9.19: Yamaha Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
Figure 9.20: Strategic execution

List of Tables

CHAPTER 3. Market Opportunity
Table 3.1: Industry parameters of global motorcycle industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate

CHAPTER 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global motorcycle manufacturers
Table 4.2: Key financial parameters for top five global motorcycle manufacturers
Table 4.3: Regional revenue (US $M)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players

CHAPTER 5. Company Profile of Bajaj Auto Ltd.
Table 5.1: Market served –Avon Products Inc.
Table 5.2: Lucintel triad –.Bajaj Auto Ltd.
Table 5.3: Financial Benchmarking of Bajaj Auto Ltd. against best and against Top three and Top five industry players'
average
Table 5.4: Strategic execution – product positioning by segment
Table 5.5: Strategic execution – perceived customer value / quality
Table 5.6: Strategic execution – promotion / communications
Table 5.7: Strategic execution – product distribution by region

CHAPTER 6. Company Profile of Harley Davidson Inc.
Table 6.1: Market served –Harley Davidson Inc.
Table 6.2: Lucintel triad –Harley Davidson Inc.
Table 6.3: Financial benchmarking of Harley Davidson Inc.
against best and against Top three and Top five industry players
average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region

CHAPTER 7. Company Profile of Hero MotoCorp Ltd.
Table 7.1: Market served - Hero MotoCorp Ltd.
Table 7.2: Lucintel triad –Hero MotoCorp Ltd.
Table 7.3: Financial benchmarking of Hero MotoCorp Ltd. against best and against Top three and Top five industry players'
average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region

CHAPTER 8. Company Profile of Honda Motor Co. Ltd.
Table 8.1: Market served –Honda Motor Co. Ltd.
Table 8.2: Lucintel triad – Honda Motor Co. Ltd.
Table 8.3: Financial Benchmarking of Honda Motor Co. Ltd. against best and against Top three and top five industry players'
average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region

CHAPTER 9. Company Profile of Yamaha Motor Co. Ltd.
Table 9.1: Markets served –Yamaha Motor Co. Ltd.
Table 9.2: Lucintel triad –Yamaha Motor Co. Ltd.
Table 9.3: Financial Benchmarking of Yamaha Motor Co. Ltd. against best and against Top three and top five industry players' average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region

- Bajaj Auto Limited
- Harley–Davidson Incorporation
- Hero MotoCorp Limited
- Honda Motor Company Limited
- Yamaha Motor Company Limited

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