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The 2014 Real Estate Advertising Annual - Product Image

The 2014 Real Estate Advertising Annual

  • Published: April 2014
  • Region: Global
  • 95 Pages
  • Advanced Interactive Media Group LLC

FEATURED COMPANIES

  • Adina Vasilescu
  • Dreamflat.com
  • HomeTrackR
  • Marktnavigator
  • Privaseek
  • Sutton West Coast Realty
  • MORE

A World of Opportunity: Big Trends, Power Movers, Watchlists and Best Practices

There's a rising undercurrent of activity in the real estate advertising industry worldwide: globalization of advertising, competition between companies that publish advertising, and the battle over properties being advertised. The trends affecting real estate advertising include growth in the use of mobile devices; the increase of videos and floor plans (both 2D and 3D); and new ways to generate revenue.

The globalization of property listings is rapidly changing real estate advertising worldwide, causing quakes in the industry, which portend seismic shifts in the advertising landscape. It affects how ad publishers compete: driving technology, alliances, consolidation – and ultimately, revenue.

In its 2014 Real Estate Advertising Annual special report, Classified Intelligence Report identifies:
– innovative ways sites generate revenue, find audiences and achieve success.
– the industry leaders, movers and shakers and other outside forces changing market landscapes.
– emerging companies with unique positioning strategies relating to their services, technologies, READ MORE >

2 Executive Summary

4 Big Trends
4 Chat, data, mobile and 3D hot U.S. trends
15 Floor plans popping up all over Europe
17 Schibsted: Full range of financial services
20 HomeGate.ch: direct mortgage buying
21 LatAm: Growing fast in most stable regions
25 Cuba opens up — sort of

26 Power Movers
26 Blocket gains as Sweden's No.1 mortgage lender moves on brokerages, Hemnet
29 Bank portals take key role in Spanish markets
32 ImmobilienScout24: Monetize, monetize
35 Horizontals versus verticals in France
38 Avito leads Russia despite region challenges
40 New CIAN CEO to use Moscow as springboard for nationwide dominance
42 Surging revenues at UAE's PropertyFinder
45 Still chasing RightMove, Zoopla readies IPO
46 Other markets at-a-glance

51 Watchlist
51 ZoomSquare matches geo-location, listings
55 Juwai brings global listings to Chinese buyers
58 RESAAS social sharing empowers agents
61 New owners, plans for Magazinuldecase.ro
63 Search engine GoHome eyes W. Europe
64 Realtor.ca calms Realtor revolt in Quebec
66 Homefinders.ro Romania's first FSBO site
68 Start-ups attack No.1 student-housing site

70 Best Practices
70 SeLoger: Growth strategies in a mature market
72 SeLoger and Big Data
73 Dual-language site: No substitute for humans
75 Imobiliare.ro enters commercial segment
77 Immoweb.be: To be No.1, always be first
78 Find an underserved niche and own it
80 Boliga rides market changes to FSBO success
83 Immobiliare makes life difficult for fraudsters
84 Pisos.com relaunch reaches out to mobile users
87 Virtual brokerage? Tips from Zoocasa
89 Naspers' lesson: Success-based fees backfire

91 More news and analyses

- Adina Vasilescu
- Aftonbladet.se
- AiF
- Aktua
- Allegroup
- American Dream Builders under TV Show
- AngelList
- ApartmentList
- ArisingLand.com
- Arkon Zrt
- Asian Real Estate Association of America
- Avito
- Axel Springer
- Bauen.de
- Beazer Group
- BECO Capital
- Better Homes and Gardens Real Estate
- Bezrealitky.cz
- Bikhir.ma
- Blocket
- BoldChat
- Bonnier
- Booli.se
- Bostad
- Boutique Real Estate Group
- Canada Real Estate Association
- CanPages.ca
- Carpenter Realtors
- Casa.it
- Casaktua.com
- Casas Trovit
- Centarnekretnina.net
- Century-21
- CIAN
- Coldwell Banker Realty Group One
- Compricer
- Contact At Once
- Daily Mail and General Trust
- Datium
- Deutscher Kau- tionskasse
- DMGT
- Dmir.ru
- DN.se
- Dom.ria.ua
- Dreamflat.com
- Dridco
- Dubizzle.com
- Ebay France
- El Comercio newspaper
- EspacioCuba
- Evening Standard
- Fastighetsbyrån
- Felicis Ventures
- Ferienwohnung.de
- Finden.at
- Floored Inc.
- Fotocasa.es
- Funda.nl
- Gandarias
- Globaliza.com
- Globrix
- Glynn Capital
- GoHome
- google
- Gp.se
- Gruppo Immobiliare
- Gulf News
- Hemnet.se
- Hitta.se
- Hittahem.se
- Home.ch
- HomeAdvisor
- HomeFind- er.ca
- Homefinders.ro
- HomeGate
- Homelight
- Homes & Property
- Homes.bg
- Homes24
- HomeSafe
- HomeTrackR
- Idealista.com
- Idealista.it
- Idinaidi.ru - Immobiliare.it
- Immobilien Magazin
- ImmobilienScout24.de
- Immobranche.at
- Immonet
- Immoweb.be
- Immowelt.de
- Imobiliare.ro
- Imopedia.ro
- Imot.bg
- Imoti.net
- Independent
- Ingatlan.com
- INiTS
- Iproperty.com
- iRealtor
- Jaap.nl
- Juwai.com
- Kazadu
- Kinnevik Investment
- LaEncontre
- LaFrance
- Lamudi.ma
- Landlord Support site
- LeBonCoin
- Lendo
- Lerer Ventures
- Linkedin
- LJ Hooker
- Local World
- Logic-Immo.fr
- Logic-Immo.ma
- Magazinuldecase.ro
- MagicPlan
- Mäklarsamfundet “Blocket XXL''
- Market Leader
- Marktnavigator
- Marocannonces
- Matrix Partners
- Media3
- MetrosCubicos
- Mittbolan.se
- Mitula
- mmowelt
- Mobile Realty Apps
- Montreal Realtors group
- Move.com
- MSN
- Mubawab.ma
- My-Hammer.de
- MyHome
- MyProperty
- Naspers
- National Association of Realtors (NAR)
- National Geographic Channel
- Navent
- Nehnutelnosti.sk
- Nekretnine.rs
- Nestoria
- NewsCorp
- NonNok24.de
- Nuroa
- Globo media
- OLX
- Omphalos Venture
- On-geo
- OpenHouse.ca
- OwnerFinder
- Pararius.nl
- Parship
- Penger.no
- Pisos.com
- Plusvalia
- Porch.com
- PortalInmobiliario
- Poteza Projektno Svetovanje Venture Capital
- PrimeLocation.com
- Privaseek
- PRO Realty Award
- property portal network Mubawab
- PropertyFinder REA Group
- PropGoLuxury
- Raiffeisen - Re/Max
- Re/Max Portugal
- Real Estate Channel Canada
- Realestate.com.au
- Reality.iDNES.cz
- Reality.sk
- Realtor.ca
- Realtor.com
- RealtyPin.ca
- RentAdvisor
- RESAAS
- REW.ca
- RightMove
- Rocket Internet
- ROL Online Network
- Romimo.ro
- Roomscan
- Russian Slando.ru
- Sanoma Digital Romania SRL
- SAREB
- Sarouty.ma
- Schibsted
- Schibsted Growth
- Selektimmo
- SeLoger.com
- Servihabitat.com
- SimilarWeb.com
- Slando.ua
- Solvia
- Sotheby's International
- SouFun
- Spir Communication
- Sreality.cz
- Stampen
- Stonehenge-Partners
- Sutton West Coast Realty
- Svensk Fastighetsförmedling
- Swedbank
- Sydsvenskan.se
- Tablica.pl
- Tamedia AG
- Teles Properties
- Terra
- The Daily Mail
- The Guardian
- The Telegraph
- The Times
- Time Warner
- Tiqueimoveis
- Topreality.sk
- TREB
- Trovit
- Trud
- Trulia
- Tucasa
- Ubiflow
- UBS analyst
- Urbania.com.pe
- Vateraauto.hu
- VirtualViewApp
- VivaReal
- Vive1
- Walk Scores
- Webimmo.ma
- Weibo
- WGgesucht
- Wib
- Wirtschaftsservice
- Wohnnet.at
- Workforce
- Yaencontre.com
- Zameen
- ZapImoveis
- Zarplata.ru
- Zillow
- Zoomsquare
- Zoopla
- Zoopla Digital Property Group
- Zumper

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