Breakfast Cereals Market in the US 2012-2016
- ID: 2691095
- October 2013
- Region: United States
- 68 Pages
The analysts forecast the Breakfast Cereals market in the US to grow at a CAGR of 2.14 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in a health-conscious population. The Breakfast Cereals market in the US has also been witnessing the increasing demand for natural and organic breakfast cereals. However, the declining birth rates could pose a challenge to the growth of this market.
The report, the Breakfast Cereals Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers South, Central, North East and West regions; it also covers the Breakfast Cereals market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are General Mills Inc., Kellogg Co., PepsiCo Inc., and Ralcorp Inc.
Other vendors mentioned in the report are Kraft Foods Group Inc., Malt-O-Meal Co., and Nestlé S.A.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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01. Executive Summary
02. Scope of the Report
02.1 Market Overview
02.2 Product Offerings
03. Market Research Methodology
03.1 Market Research Process
03.2 Research Design
03.3 Research Methodology
04. List of Abbreviations
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast by Revenue
06.3 Market Size and Forecast by Volume
06.4 Five Forces Analysis
07. Market Segmentation by Distribution Channels
07.1 Breakfast Cereals Market in the US by Distribution Channels 2012
08. Market Segmentation by Product
08.1 Breakfast Cereals Market in the US by Product 2012-2016
08.2 Ready-to-eat Cereals Market in the US 2012-2016
08.2.1 Market Size and Forecast
08.2.2 RTE Cereals Market in the US by Product Segmentation
08.2.3 RTE Cereals Market in the US by Sugar Content
08.3 Hot Cereals Market in the US 2012-2016
08.3.1 Market Size and Forecast
09. Geographical Segmentation
09.1 Breakfast Cereals Market in the US by Geographical Segmentation 2012
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2012
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 General Mills Inc.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Kellogg Co.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 PepsiCo Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 Ralcorp Inc.
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Breakfast Cereals Market in the US
Exhibit 3: Breakfast Cereals Market in the US 2012-2016 (US$ billion)
Exhibit 4: Breakfast Cereals Market in the US 2012-2016 (million metric tons)
Exhibit 5: Breakfast Cereals Market in the US by Distribution Channels
Exhibit 6: Breakfast Cereals Market in the US by Distribution Segmentation 2012
Exhibit 7: Breakfast Cereals Market in the US by Product 2012-2016
Exhibit 8: Breakfast Cereals Market in the US by Product 2012-2016 (US$ billions)
Exhibit 9: Ready-to-eat Cereals Market in the US 2012-2016 (US$ billion)
Exhibit 10: RTE Cereals market in the US by Product 2012
Exhibit 11: RTE Cereals Market in the US Segmentation by Sugar Content 2012
Exhibit 12: Hot Cereals Market in the US 2012-2016 (US$ billion)
Exhibit 13: Breakfast Cereals Market in the US by Geographical Segmentation 2012
Exhibit 14: New Ready-to-eat Product Introductions by Launch Type 2012
Exhibit 15: US Birth Rates 1909-2012
Exhibit 16: Vendor Share in Breakfast Cereals Market in the US 2012
Exhibit 17: Business Segmentation of General Mills Inc.
Exhibit 18: Business Segmentation of General Mills Inc. 2012
Exhibit 19: Segmentation of US Retail Segment 2012
Exhibit 20: Business Segmentation of Kellogg Co. 2012
Exhibit 21: Business Segmentation of PepsiCo Inc.
Exhibit 22: Product Mix of PepsiCo Inc.
Exhibit 23: Business Segmentation of Ralcorp Inc.
Commenting on the report, an analyst from the team said: “The increasing awareness about the health benefits provided by natural and organic breakfast cereals has propelled their demand in the US. Consumers in the US have become cautious when they shop due to the increasing number of food products available in the market. They also perceive organic products to provide better nutritional benefits and perceive them to be healthier than non-organic foods as chemicals, hormones, and pesticides are not present in them. Consumer awareness about the harmful effects of pesticide residues in breakfast cereals and the harmful impact on health is encouraging them to switch to organic breakfast products. Hence, the change in consumer perception towards healthy and environment safety food product consumption has led to an increasing number of companies focusing on manufacturing natural and organic breakfast cereals. There were more than 230 natural or organic products introduced by various companies in the US market in 2011. For instance, Nature’s Path Foods Inc. launched Hemp Granola, a certified kosher and organic cereal that is high in fiber and does not contain any synthetic preservatives, additives, or GM ingredients. Thus, the demand for natural and organic breakfast cereals is expected to drive the growth of the market during the forecast period.”
According to the report, one of the major drivers in the market is the increasing health-conscious population. Many of the cereals present are healthy, are of premium quality, and make a good meal for breakfast. Hence, the increasing health-conscious population in the US is purchasing them to better the health of their children and themselves.
Further, the report states that one of the major challenges hindering the growth of the market is the declining birth rates in the US. The decline in the birth rate is leading to a decrease in the number of young population, which forms a large part of the Breakfast Cereals market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.