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Anti Counterfeit, Brand Protection & Tamper Evident Solutions – Supplier Industry Structure – Companies & Technologies 2013

  • ID: 2698308
  • Report
  • November 2013
  • 234 Pages
  • Vandagraf International Limited
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Announcing a BRAND NEW techno-economic market report: Anti counterfeit, brand protection & tamper evident solutions – Supplier industry structure – Companies & technologies. The publisher has visited over 300 company websites seeking out information and news on anti counterfeit, brand protection and tamper evidence. As well as a comprehensive and in-depth analysis of the industry supply side, the report contains 250 plus profiles of selected solutions providers worldwide.

These online searches have been massively time consuming, but it means that they have been done for you. You can simply benefit from the findings and identify trends & business opportunities that work for you:

- Who owns whom

- Mergers / acquisitions – recent and not so recent

- Partnerships & alliances

- Leading integrators

- Leading technology players

- A key role for packaging / label converters, security printers

- Security materials & technologies - 1st, 2nd & 3rd Levels of defence

- Mass serialisation / coding, security holographic, security inks, materials for packaging / labels, forensic markers, DNA solutions, digital watermarking, micro-dots, RFID / NFC, new generation codes – QR / 2D

- Tamper evidence

- On-pack / on-product anti counterfeit solutions

- Brands Online - Internet brand monitoring solutions

- Consumer enabled brand protection with smart phones

- The role of ancillary and support services including legal and enforcement aspects

- Market sizing and forecasts

- And more...
Note: Product cover images may vary from those shown
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1.1 Product Related Crime
1.2.1 Driving Forces - China & the Internet
1.2.2 Product Crime is an Attractive Proposition for Criminals
1.2.3 Regional Factors Structural Shifts in the World Manufacturing Industry Strategic Implications for Global OEMs The Next 10 Years – Trends in Global Manufacturing Reversing the Trend – Reshoring from China
1.2.4 Complicit Consumer Behaviour
1.3 Fighting Counterfeiting Holistically
1.3.1 Trend towards Integrated Solutions
1.3.2 Ancillary Services & Enforcement ..
1.3.3 Consumer Enabled Brand Protection with Smart Phones
1.3.4 Online Brand Monitoring
1.3.5 Interface Public Members (IPM) – WCO / GS1
1.3.6 WCO Operations – Raids & Seizures
1.4 Digital Printing – A Double Edged Sword
1.4 .1 Digital Printing – The Plus Side
1.4.2 Digital Printing – The Minus Side Digital Fakes - New Generation Counterfeits Case Study – Reverse Engineering of Watches with Digital Technology
1.5 Conflicts of Interests – Controlling Counterfeiting / Facilitating Free Trade
1.5.1 Background to the Anti counterfeiting Trade Agreement (ACTA)
1.6 Opportunities for Solutions Providers
1.6.1 Marketing of Brand Protection Solutions is Challenging
1.6.2 Market for Solutions Still Adds Up To Less than 1% of Financial Losses


2.1 The World Economy – An Overview
2.1.1 Evolution of World Real GDP – 1960 to 2012
2.1.2 Evolution of Real GDP by Region – 1960 to 2012
2.2 Global Financial Losses due to Product Related Crime
2.2.1 Breakdown of Losses by Types of Counterfeit Products by Value
2.2.2 Breakdown of Losses to Counterfeit Products by Country
2.3 The Brand Protection Solutions Market
2.3.1 Breakdown & Evolution by Type of Brand Protection Solution
2.3.2 Brand Protection Solutions & Value Added Processes
2.3.3 Value Added – Label / Packaging Converters & Security Printers
2.3.4 Market Breakdown by Type of Brand Protection Technology
2.3.5 Forecast Annual Growth Rates for Leading Security Technologies
2.4 Growth of Digital Printing
2.5 The Value Chain and Pricing Issues


3.1 Solution Providers and Positioning
3.1.1 Distinct Classes of Providers of Brand Protection Solutions
3.1.2 Leading Pioneer Innovators of Technology in Brand Protection
3.1.3 Leading Integrators – Brand Protection Solutions
3.1.4 Companies with Long Heritage
3.2 Trends - Solutions Rather than Single Technology Offerings


4.1 Providers Moving to Integrated Solution Offerings
4.1.1 The Path to Becoming a Provider of Integrated Solutions
4.1.2 Requirements for a Fully Integrated End-to-End Brand Protection Solution
4.2 Combining Brand protection Technologies for Holistic Solutions
4.2.1 Levels of Defence – 1st, 2nd & 3rd
4.2.2 Three ascending Levels of Defence
4.2.3 A Layered Approach
4.3 Ancillary and Support Services for Brand Protection Programmes
4.3.1 Leading Providers - Inspection & Investigative Services
4.3.2 Overview - Inspection & Investigative Services Inertia – Resistance to Change Aiming to Achieve Competitive Advantage Inspection Services Investigative Services Enforcement Legal Support Introducing a Method of Authentication & Validation for Customs Inspection Offering an Inspection Tool That Can Support Legal Seizures Risk Management Assessment
4.4 Brands Online – Threats &Brand Protection
4.4.1 Leading Companies – Online Brand Protection / Monitoring
4.4.2 Brands Online – Threats & Crimes
4.4.3 Attractions of the Internet for Counterfeiters
4.4.4 Major types of On-line branded product related crime
4.4.5 Brands Online – Brand Protection
4.4.6 Proliferation of gTLDs – A New Online Threat for Brand Owners
4.4.7 Trends – Online Brand Protection Traditional Brand Protection is Forging Links with Online Specialists
4.5 Consumer Enabled Brand Protection with Smart Phones
4.5.1 Leading Companies – Smart Phone Enabled Brand Protection
4.5.2 Relative Growth Rates – Smart Phones / Packaging Industry
4.5.3 Converging Technologies
4.5.4 Key Benefits of Smart Phone Enabled Product Authentication
4.5.5 Opportunities & Threats - Smart Phone Enabled Product Authentication Brand Owners Retailers Consumers
4.5.6 Two-Way Data Traffic is set to Transform Product Authentication
4.5.7 The Enlightened Packaging Converter / Printer
4.5.8 What can be done in Practice


5.1 Leading Companies
5.1.1 Leading Companies - Packaging / Label Converters
5.1.2 Leading Companies - Security Printers
5.1.3 Leading Companies - Materials for Packaging / Labels
5.2 Overview – Packaging / Labels Converters & Security Printing
5.2.1 Form Factors, Devices& Materials Labels, Hang Tags / Swing Tickets – Anti Counterfeit Devices Security Packaging & Closures Security Materials for Packaging / Labels Tear Tapes Textile Labels & Raw Materials Security Printing Brand Protection Technologies – Viability of Packaging Formats
5.2.2 Securing Operations for Brand Protection Securing the Production Site - Packaging / Labels Converters Sub-contractors & Co-packers Securing the Supply Chain - Chain of Custody Requirements
5.3 Trends - Packaging / Label Converters and Security Printing
5.3.1 Central Role for Packaging / Label Converters in Creating Integrated Solutions
5.3.2 Digital Printing will Change the Brand Protection Landscape
5.3.3 A Steady Stream of New Materials & Technologies with Security Features


6.1 Forensic Markers / Nano-taggants
6.1.1 Leading Companies - Forensic Markers / Nano-taggants
6.1.2 Overview - Forensic Markers / Nano-taggants DNA Solutions – Biological / Synthetic Organic / Biological DNA Molecular Marker Taggants Inorganic / Synthetic Molecular Markers – DNA / Rare Earth / Radioactive Miniature Barcodes / Nano-scale Nameplates / Microdots Colour Change / Fluorescents / Up Converting Phosphors (Quantum Dots) Surface Enhanced Raman Scattering (SERS) Attributes of Forensic Markers / Nano Taggants by Type - Compared
6.1.3 Trends - Forensic Markers / Nano-taggants Evolution of End User Markets – Forensic Markers DNA – Synthetic & Biological Nano Taggants combined with other Anti counterfeit Technologies Taggant-infused Textiles Taggants Infused in Liquids / Granules / Powders Taggants Also Protect against Dilution & Refilling Authentication of Printer Consumables + Printed Data Coatings - Spray Coating Large items with Forensic Markers Taggants that provide discrete and instant authentication with hand held devices
6.2 Security Optical / Holographic Devices & Materials Producers - OVIDS / DOVIDS
6.2.1 Leading Companies – Security Optical / Holographic Devices & Materials Producers
6.2.2 Overview – Security Optical / Holographic Devices & Materials Producers Security Hologram Classifications Protection for 1st, 2nd & 3rd levels of defence with holographic devices Security Holograms - Feature Options Move back to reflection holography Packaging Materials Can Carry Holographic Images Low Cost Non Holographic Security foil Authentication Solution
6.2.3 Trends – Security Optical / Holographic Devices & Materials Producers Evolution of Security Hologram Technologies Embossed Holograms Vulnerable to Cloning A Technology of the Future – Reflectance Holography Digital signature storage in holograms Combining Holographic Features with Other Security Devices Holographic Threads and tamper evidence added to labels The Need for Continuous Enhancements in Security Features
6.3 Security Inks, Coatings, Pigments & Dyes for Brand Protection
6.3.1 Leading Companies - Security Inks, Coatings, Pigments & Dyes for Brand Protection ..
6.3.2 Overview - Security Inks, Coatings, Pigments & Dyes for Brand Protection Thermochromic Inks / Temperature Activated Photochromic Inks Photonic Colour Hybrid Thermochromic / Photochromic Inks Optically Variable Colour Change Inks (OVIs) Ultra Violet (UV) Inks Metameric inks Laser Activated Colour Change Inks Rub Reactive / Coin Reactive / Touch Sensitive / Scratch Off Inks Magnetic Inks Conductive Inks
6.3.3 Trends - Security Inks, Coatings, Pigments & Dyes for Brand Protection The Traditional Security Ink market has already Reached Maturity Most Inks are Visible / Overt – This is a Limitation Taggants Infused in Inks have Significant Potential Niche Growth Opportunities in Security Inks Combining Security Inks with Other Types of Security Feature
6.4 Overlay Technologies
6.4.1 Leading Companies – Overlay Technologies
6.4.2 Overview - Overlay Technologies
6.4.3 Trends - Overlay Technologies
6.5 Digital Watermarking Embedded in Print
6.5.1 Leading Companies - Digital Watermarking
6.5.2 Overview - Digital Watermarking
6.5.3 Trends - Digital Watermarking
6.6 Surface Feature Authentication
6.6.1 Leading Companies - Surface Feature Authentication
6.6.2 Overview - Surface Feature Authentication
6.6.3 Trends - Surface Feature Authentication
6.7 Non-Holographic 3D Moving Image Devices
6.7.1 Leading Companies - Non-Holographic 3D Moving Image Devices
6.7.2 Overview - Non-Holographic 3D Moving Image Devices
6.7.3 Trends - Non-Holographic 3D Moving Image Devices
6.8 Smart phone Systems with visible Printed & Covert Printed Codes
6.8.1 Leading Companies – Smart phone Systems with Printed & Not Printed Codes
6.8.2 Overview - Smart phone Systems with Visible Printed & Covert Printed Codes
6.8.3 Trends - Smart phone Systems with Visible Printed & Covert Printed Codes
6.9 Self Authenticating Systems
6.9.1 Leading Companies – Self Authenticating Systems
6.9.2 Overview - Self Authenticating Systems
6.9.3 Trends - Self Authenticating Systems
6.10 Units Costs Comparisons – Security Technologies


7.1 Leading Companies - Mass serialisation / Coding Systems
7.2 Overview –Track & Trace / Mass serialisation
7.2.1 Methods of Reading Serialisation Numbers
7.2.2 Serialisation versus Randomisation
7.2.3 Encryption
7.2.4 Random Encrypted Numbers – No Database Required
7.2.5 2D Barcode Serialisation Systems
7.2.6 ‘Real Estate' Limitations
7.2.7 Invisible Barcodes
7.2.8 Multiple Points of Entry to the Supply Chains
7.2.9 Consumer Enabled Product Authentication with Smart Phone
7.2.10 Multiple Readings of a Single Code
7.3 Trends–Track & Trace / Mass serialisation
7.3.1 Digital Printing is set to Transform Mass Serialisation
7.3.2 Consumer Enabled Product Authentication – Mass Serialisation
7.3.3 Track, Trace & Authenticate – An Emerging Trend
7.4 Analysis of Track & Trace Products Used for Authentication and Identification


8.1 Background
8.2 Accessing Additional Content Online
8.2.1 Types of Mobile Action Codes
8.2.2 Types of Interactive Experience
8.2.3 Types of Additional Content
8.3 Mobile Action Codes - 2D / QR Codes or NFC
8.3.1 Case Study - NFC Tags or QR Codes
8.3.3 Evolution of NFC Enabled Handsets


9.1 Types of Tamper Evident Solutions
9.1.1 Tamper Evident Labels
9.1.2 Security Label Substrates
9.1.3 Security Tear Tapes / Tear Strips
9.1.4 Injection Moulded Tamper Evident & Non-Refillable Closures
9.1.6 Shrink Sleeves
9.1.7 Other Tamper Evident Packaging& Label Formats
9.2 Trends in Tamper Evidence


10.1 Making it Harder for the Counterfeiter with Packaging Designs & Finishes
10.1.1 Glass Bottles
10.1.2 Hot Foil Stamping, Cold Foiling, Holographic Effects
10.1.3 Cartonboard Packaging, Flexible Films, Foils and Labels
10.2 Economic Factors in Packaging Manufacture
10.3 Intelligent Use of Inks Can Help
10.3.1 Digital Colour Matching – Another Barrier
10.3.1 Thermochromic Inks in the Drinks Industry

APPENDIX I - Driving Forces - Extent of the problem / Level of response

APPENDIX II – Notes on Types of Product Crime
Counterfeiting and Piracy
Counterfeiting and Piracy - Forgery/Alteration Fraud
Counterfeiting and Piracy - Copy and Look-alike Products
Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion

Anti Counterfeit, Brand Protection & Tamper Evident Solutions - Companies & Technologies

Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
Counterfeiting and Piracy – Dilution, Substitution refilling and remarking
Tampering, Retail / Supply Chain Theft, Returns Fraud
Retail and Supply Chain Theft
Returns Fraud

APPENDIX III WCO's Vertical End User Markets Most Targeted


(250 companies profiled – 300 + pages).
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The authors of this report have been operating in the brand protection space for more than a decade, carrying out research and analysis of markets and technologies, successfully delivering consultancy assignments for individual clients as well as publishing techno-economic market reports.

Over the past several months the authors have been re-working and extensively expanding a previous report of similar title published in 2011.

This time, as well as talking to a large number of industry specialists and reviewing published information, the authors have painstakingly visited over 250 company websites seeking out information, news and market developments on anti-counterfeit, brand protection and tamper evidence.

This desk research has been massively time consuming, but it means that we have done it for you.

You can simply benefit from our findings and identify trends & business opportunities that work for you, identifying:

- Who are the key players
- Who owns whom
- Mergers / Acquisitions/ Partnerships / Alliances – recent and not so recent
- Leading integrators / Key technology players
- Types of projects & client
- Competitive analysis – Direct / indirect competition – 1st, 2nd, 3rd levels of defence
- Major trends in the World of Brand Protection.

The number of companies actually covered is in reality many more than 250 numbered profiles.
There are plenty of companies profiled that have two or more subsidiaries and in turn each may offer more than one security technology.

This examination & evaluation of these companies gives a valuable (and unique) overview of the global anti counterfeit & brand protection industry.

Companies covered range from start- ups to companies that have been in business for 100 years or more, from University spin-offs to major multi nationals.

The types of activity that these industry suppliers are involved in also varies falling mainly in to the following broad categories:

- Providers of holistic and integrated brand protection solutions (multiple and combined security features and supporting services)

- Packaging / labels converter companies that develop brand protection technologies in-house and / or aggregate 3rd party security technologies in to their products

- Security technology providers that offer one or more brand protection products (but without a broader portfolio of solutions) not sufficient to constitute holistic solutions

- Packaging materials and substrates incorporating brand protection features - Raw materials embodying brand protection elements / features (eg: security papers / films / foils, security inks, security pigments)

- R&D companies and academic institutions.

The report comprises a section for each of the following types of solution providers:

- Forensic markers / nano taggants / chemical & molecular marking / DNA solutions

- Security optical / Holographic devices & materials producers – OVIDs / DOVIDs – Devices, threads & foils

- Security inks, coatings, pigments & dyes

- Other traditional brand protection technologies (incl. Overlay technologies, hidden image technologies, polarising films, digital watermarking embedded in print, surface feature authentication technology, non-holographic 3D moving image devices,

- Smart phone systems with visible printed and covert codes, self authenticating systems

- Mass serialisation/ coding systems (hidden image technology, digital watermarking (printed encryption) and covert codes, surface feature authentication) carried on-pack, Films and overlays (incl. polarisers) - High density 2D / QR / Matrix bar codes and other coding technologies

- Tamper evident solutions - Packaging / labels / caps & closures

- Ancillary & support services for brand protection (inspection services, enforcement & legal)

- Online brand protection & monitoring technology (hardware / software).

For each of the above types of company section there are the following sub-sections:

- Leading Companies (with accompanying noted on specific activities and products – This can form a basis for more detailed competitive analysis)
- Overview
- Trends.

Who Should Buy This Report? – And Why?


- Packaging / Label Converters And Security Printers
- Providers Of Brand Protection Technologies & Solutions

This report contains a roadmap for converters and providers of brand protection technologies, explaining how to:


- Add more value
- Increase margins
- Increase profitability
- Achieve competitive advantage
- Brand owners.

In addition the report provides a guide for brand owners to achieve optimal brand protection

- Offering a highly comprehensive reference source for brand owners when seeking suppliers of integrated brand protection solutions and technologies.

Opportunities For Packaging / Label Converters And Security Printers

Today's reality is that brand owners are asking for more integrated ‘end-to-end' brand protection solutions (aka ‘one-stop-shop' offerings).

The industry has yet to yield a company that can really be called a provider of ‘fully' integrated end-to-end brand protection solutions in all aspects of brand protection.

Some companies are, however, moving robustly and pro actively in the right direction. But they are facing a moving target - As fast as companies broaden their offerings:

- New brand owner requirements are emerging
- New brand protection technologies are emerging
- New types of brand protection solutions are emerging (online brand protection services &
consumer enabled brand protection with smart phones being topical examples).

Packaging / Label converters and security printers are ideally placed to occupy a key central role as
suppliers of brand protection solutions direct to brand owners:

- Already having direct every day contacts with end user (brand owners)

- Can offer range of built in features that can be integrated in at the manufacturing stage (primarily tamper evident – eg: Tear tabs, tear tapes, injection moulded closures and the

- Packaging / labels provide an ideal carrier for many types of brand protection feature that can be sourced from 3rdparties. Indeed, some converters have already built up impressive portfolios of brand protection technologies and solutions, typically comprising solutions that complement one another offering 1st, 2nd & 3rd levels of defence (*).

(*) Obvious exceptions being online internet brand protection and monitoring and ancillary services. That said some leading converters are already establishing links with providers of such services, in order to broaden the reach of their brand protection offerings.

Opportunities For Providers Of Brand Protection Technologies & Solutions

There is a solid market for ‘best of breed' brand protection technologies, but competition can often be fierce.

In general providers of single technologies do not deal directly with the end user customer (ie: The brand owner), but are condemned to sell to intermediaries that then add further value before selling
on a more integrated solution to the brand owner (very often the last link in the supply chain can command the best margins).

Unlike other industries where standardisation is usually the goal, diversity in security solutions tends to raise the overall level of security. An industry standard would quickly become a clear target for counterfeiters and once compromised the effects would be far reaching.

That said there are ways for providers of single technologies to enhance their market position and hence market power, through various means, such as.

- Sourcing complementary technologies and services from 3rd party suppliers (*)
- Mergers / acquisitions (diversification and / or integration)
- Partnerships / alliances / licence agreements
- Recruitment with complementary skills
- In house R&D
- Organic growth.

(*) For example providers of 1st level of defence technologies might choose to team up with providers of 2nd
and / or 3rd level of defence technologies.

Opportunities For Brand Owners

It is highly desirable for brand owners to eliminate counterfeiting activity, or at least monitorand understand the scale, extent, geography of the threat, so that they can fight the serious and escalating problem efficiently and cost effectively.

The brand owner today is faced with a bewildering array of brand protection solutions – Most tend to be only partial solutions, although as previously mentioned there are increasingly more integrated solution packages on offer that more closely address the full requirements of brand owners.

The report is a valuable guide for brand owners:

- Comprehensive listings and detailed descriptions of technologies and solutions that are available together with their capabilities
- Detailed explanation of what constitutes a holistic integrated brand protection solution, as well as how to go about achieving this goal.
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James Bevan - MIMechE, BSc, MBA INSEAD
Jeremy Plimmer - MCIM, Dip.M. MinstP (Elec)
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Note: Product cover images may vary from those shown