Dog Food in the US

Euromonitor International, October 2012, Pages: 34

The US market for dog food enjoyed an improved performance in 2012, bolstered by high value, premium positioned products. There are an estimated 76 million household dogs in the US, with a projected population increase of 2% in 2012. This is the largest annual increase in the dog population of the US since 2007. Spending on food and treats, per dog, is projected to reach US$167 in 2012. Consumers remain ingredient-focused, gravitating towards premium positioned products, acting on the health...

Euromonitor International's Dog Food in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DOG FOOD IN THE US
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 1 Dog Food by Price Band 2011
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Hill's Pet Nutrition Inc in Pet Care (usa)
Strategic Direction
Key Facts
Summary 2 Hill's Pet Nutrition Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Hill's Pet Nutrition Inc: Competitive Position 2011
Iams Co, the in Pet Care (usa)
Strategic Direction
Key Facts
Summary 4 The Iams Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 The Iams Co: Competitive Position 2011
Nestlé Purina Petcare Co in Pet Care (usa)
Strategic Direction
Key Facts
Summary 6 Nestlé Purina PetCare Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Nestlé Purina PetCare Co: Competitive Position 2011
Executive Summary
Modest Recovery in 2011/12
Industry and Consumers Reel From Recall Crisis
Top Five Players Maintain Industry Lead
Pet Superstores Continue Impressive Growth
Positive Five-year Outlook for Pet Care
Key Trends and Developments
Recall Crisis Shakes Up US Pet Care
Slow Economic Recovery Hampers US Pet Sales
Changes in American Lifestyles and Demographics Will Impact US Pet Care
Pet Food Ingredients Adjust To Health and Wellness Interest
Social Media Emerging As A Powerful Marketing Tool
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 30 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 31 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 8 Research Sources

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