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Dog Food in the US

  • ID: 1855450
  • July 2015
  • Region: United States
  • 31 pages
  • Euromonitor International

The 3% increase in current value sales in 2014 represented dog food’s weakest growth performance in more than a decade. In an increasingly competitive environment, many major manufacturers and brands competed on pricing in 2014, which served to erode value sales growth. At the same time, dog ownership in the US reached a demographic crossroads. Baby boomers, who traditionally represented a stronghold of dog ownership, are reaching an average age where it is no longer feasible to own a dog.

The Dog Food in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

DOG FOOD IN THE US

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2010-2015
Table 2 Dog Population 2010-2015
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015
Category Data
Table 4 Sales of Dog Food by Category: Volume 2010-2015
Table 5 Sales of Dog Food by Category: Value 2010-2015
Table 6 Sales of Dog Food by Category: % Volume Growth 2010-2015
Table 7 Sales of Dog Food by Category: % Value Growth 2010-2015
Table 8 Sales of Premium Dog Food by Category: Value 2010-2015
Table 9 NBO Company Shares of Dog Food: % Value 2010-2014
Table 10 LBN Brand Shares of Dog Food: % Value 2011-2014
Table 11 LBN Brand Shares of Dog Treats: % Value 2011-2014
Table 12 Forecast Sales of Dog Food by Category: Volume 2015-2020
Table 13 Forecast Sales of Dog Food by Category: Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020
Blue Buffalo Co Ltd in Pet Care (usa)
Strategic Direction and Background
Key Facts
Summary 1 Blue Buffalo Co Ltd: Key Facts
Summary 2 Blue Buffalo Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Blue Buffalo Co Ltd: Competitive Position 2014
Nestlé Purina Petcare Co in Pet Care (usa)
Strategic Direction and Background
Key Facts
Summary 4 Nestlé Purina PetCare Co: Key Facts
Competitive Positioning
Summary 5 Nestlé Purina PetCare Co: Competitive Position 2014
Executive Summary
Growth Slows But Continues
the Changing Demographic of Pet Owners
Fierce Competition Spurs Merger and Acquisition Activity
Alternative Distribution Channels Emerge
A Bright Outlook for Pet Care
Key Trends and Developments
Pet Ownership Sees Demographic Transition
Merger and Acquisition Activity Heats Up
Alternative Retail Channels Emerge
Market Indicators
Table 16 Pet Populations 2010-2015
Market Data
Table 17 Sales of Pet Food by Category: Volume 2010-2015
Table 18 Sales of Pet Care by Category: Value 2010-2015
Table 19 Sales of Pet Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Pet Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Pet Food: % Value 2010-2014
Table 22 LBN Brand Shares of Pet Food: % Value 2011-2014
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
Table 26 Distribution of Pet Care by Format: % Value 2010-2015
Table 27 Distribution of Pet Care by Format and Category: % Value 2015
Table 28 Distribution of Dog and Cat Food by Format: % Value 2010-2015
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2015
Table 30 Forecast Sales of Pet Food by Category: Volume 2015-2020
Table 31 Forecast Sales of Pet Care by Category: Value 2015-2020
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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