South Africa B2C E-Commerce Market 2022

“Clothing”, “Electronics” and “Footwear” were the leading product categories purchased online in South Africa in 2020 according to this new report

The latest publication from this publisher titled “South Africa B2C E-Commerce Market 2022” shares insights into the online retail market development, international comparisons, latest trends, payments forecasts in the country, including the effects of the COVID-19 pandemic. The publication reveals that card-based payments in South Africa led to other payment methods, as of 2021.

B2C E-Commerce market value grew more than 60% in South Africa between 2019 and 2020

COVID-19 reflected notable changes in retail in South Africa, namely, with a shrinking brick-and-mortar market and accelerated store closures, the B2C e-commerce market grew by more than 60 percent from 2019 to 2020. In addition, there was a nearly ten percentage points increase in online shopper penetration in the country from 2019 to 2020. According to a November 2020 survey, convenience, the emergence of a pandemic and short wait time/savings were cited among the main reasons for this increase in online shopping preference.

Takealot.com and Gumtree.co.za were the top-visited online shopping websites in South Africa, as of 2021

South African online retailers dominated when it came to choosing a platform for online shopping in 2020. Takealot.com, Gumtree.co.za and others were among the most frequent online retailers. Some retailers, seeing changes in consumer behaviour and opportunities in the E-Commerce market, have decided to go digital. Specifically, significant market players have planned to invest in a growth strategy in 2021, as well as to strengthen their market presence. In addition, one of the giant global online retailers operating in South Africa has partnered with South African Post to provide its customers with a more efficient and convenient delivery service starting in 2021.

Cross-border online shopping was led by Millennials and Generation X in South Africa in 2020

Although South Africans mostly shop online at local online stores, cross-border online shopping is also well developed in the country. This type of shopping is particularly common among Millennials and Generation X, and less common among Generation Z. Additionally, South African shoppers purchased most frequently in China, the United States and the United Kingdom in 2020 when ordering cross-border.

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