Big Data: Redefining Travel Business Decision Making

PhoCusWright, July 2012, Pages: 9

"Big Data" is currently one of the fastest growing and most talked about technology trends. Along with Cloud Computing, Big Data is often considered a key capability for travel companies to gain/sustain competitive advantage. This Analysis looks at how Big Data is defined, the tools that make Big Data effective, examples of Big Data that provide business value both within and outside the travel industry, and future opportunities to leverage value from Big Data.

Introduction

Big Data vs. the Traditional Data Warehouse

Technology
- NOSQL (Not Only SQL)
- Hadoop
- Hadoop File System (HDFS)
- MapReduce
- Semantic Web
- Corporate Data Topology

Traditional Capabilities are Being Challenged

Business Scenarios

Business Examples (Travel)

Business Examples (Non-Travel)

Vision for the Travel Industry

What You Should Do

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