Given Imaging PillCam COLON 2 Capsule Reverse Costing Analysis

  • ID: 2699151
  • December 2013
  • Region: Global
  • System Plus Consulting
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Impressive smart compact system that includes efficient power management, 2 cameras, 8 LEDs, 1 MEMS magnetic switch and 1 RF ASIC!

The Second-Generation Camera Pill

Designed by the Israeli firm Given Imaging, " PillCam Colon 2 " is a little bigger than a capsule (31x11 mm), provided with two tiny cameras and a light source. Ingested with some water, after preparation, it walks in the digestive tract and sends video images to a small case worn in the belt, before being spontaneously expelled, in eight hours. The recording of this journey in 360 degrees in the inside of the colon is then displayed to be analyzed by medical Team.

Based on a complete teardown analysis, the report provides an estimation of the production cost of the Capsule and its Packaging and contains:

- Detailed photos and identification
- Physical and Cost Analysis of the Zarlink RF ASIC
- Physical and Cost Analysis of the Aptina CMOS Image Sensor
- Physical and Cost Analysis of the Memscap Magnetic Switch MEMS
- Bill of Material
- Manufacturing process flow
- In-depth economical analysis
- Manufacturing cost breakdown
- Selling price estimation

Note: Product cover images may vary from those shown
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1. Overview/Introduction
- Company Profile : Given Imaging
- Executive Summary
- Methodology

2. Physical Analysis
- Package
-- Views and Dimensions of the Packaging
-- Labels of the Packaging
-- Package Opening
- System
-- Views and Dimensions of the PillCam
-- PillCam Opening
-- ASIC + MEMS Module
-- CMOS Image Sensor Module
-- Lens + leds Module

3. Cost Analysis
- Accessing the BOM
- Estimation of the cost of the PCB
- Estimation of the cost of the Lens Holder
- MEMSCAP Magnetic Switch Characteristics and Cost
- Zarlink ASIC Characteristics and Cost Estimation
- Aptina CMOS Image Sensor Characteristics and Cost
- BOM Cost - Electronic Board
- Estimation of the cost of Housing Parts
- BOM Cost - Housing
- BOM Cost - Packaging
- Material Cost Breakdown
- Accessing the Added Value (AV) cost
- Electronic Board Manufacturing Flow
- Details of the Electronic Board AV Cost
- Details of the Housing Assembly AV Cost
- Details of the Packaging Assembly AV Cost
- Added Value Cost Breakdown
- Manufacturing Cost Breakdown

5. Estimated Price Analysis
- Estimation of the Selling Price

6. Contact

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown


  • Quick Help: The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.


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  • Siemens AG
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