Mobile Software - Global Strategic Business Report

Global Industry Analysts, Inc, March 2012, Pages: 757

This report analyzes the worldwide markets for Mobile Software in US$ Million by the following Product Segments: User Interface (UI) and Applications, Application Execution Environment (AEE), Operating System (OS) Software, and Mobile Device Management (MDM) Software. The report provides separate comprehensive analytics for the North America, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 82 companies including many key and niche players such as ACCESS Co. Ltd., A.D.A.M. Inc., Apple, Inc., Electronic Arts, Inc., Funambol, Inc., Google Inc., HyperOffice, Hewlett-Packard Development Company, L.P., InnoPath Software, Inc., Microsoft Corporation, MFormation Technologies, Inc., Nokia Corporation, Nuance Communications, Inc., Omtool, Ltd., Oracle Corporation, PCTEL Secure, QUALCOMM Incorporated, Red Bend Software, Inc., Research In Motion Limited, Smith Micro Software, Inc., and Sybase, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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MOBILE SOFTWARE

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
User Interface (UI) and Applications I-3
Application Execution Environment (AEE) I-4
Operating System (OS) Software I-4
Mobile Device Management (MDM) Software I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Proliferation of Mobile Computing Devices Bodes Well for
Mobile Software II-1
Table 1: World Market for Mobile Computing Products (2010):
Percentage Breakdown of Dollar Sales by Product Type
(includes corresponding Graph/Chart) II-1
Will Growth in the European Mobile Devices Market be Held
Hostage by the Debt Crisis? II-2
Mobile Software Market: An Overview II-3
Location Based Services: A Key Revenue Spinning Mobile
Consumer Application II-3
Table 2: World Market for Location-Based Services (2010):
Breakdown of Number of Subscribers in Thousand by Geographic
Region (includes corresponding Graph/Chart) II-4
Location based Social Network Services: A Killer Service
Offering II-4
Demand for Location Enabled Search On the Rise II-5
Spurt in Wireless Mobile Internet Expands Market for Mobile
Web Applications II-5
BRIC Mobile Internet Subscriber Base to Witness Rapid Expansion II-5
Table 3: Mobile Internet Usage in BRIC Countries (2008)
(includes corresponding Graph/Chart) II-6
Other Key Statistical Findings II-6
Table 4: World Market for Mobile Internet (2010): Breakdown
of Number of Mobile Internet Users in Million by Geographic
Region (includes corresponding Graph/Chart) II-6

Table 5: Global Mobile Internet Market (2009): Percentage
Share Breakdown of Revenues for MMS/SMS, Entertainment,
Advertisement/Search, Enterprise Services and Other Data
Access (includes corresponding Graph/Chart) II-7

Table 6: Worldwide Mobile Internet Traffic (2008-2010) (In
terabyte(TB)/month) (includes corresponding Graph/Chart) II-7

Table 7: US Market for Wireless Mobile Internet (2010):
Percentage Share Breakdown of Revenues by Point of Access
Mobile Device Type (includes corresponding Graph/Chart) II-8
Top Mobile Internet Activity Among Customers in Select
Regions - BRIC (Brazil, Russia, India and China), United
States, and Europe II-8
Rising Mobile Email Usage Creates Higher Demand for Mobile
Email Clients II-8
Table 8: World Market for Mobile Email (2010): Breakdown of
Number of Users in Million by Geographic Region (includes
corresponding Graph/Chart) II-9
The Changing Role Mobile Phones: A Primer II-9
Smartphones Revolutionize Mobile Computing II-9
Table 9: World Market for Smartphones (2010): Breakdown of
Sales Figures in Thousand Units by Geographic Region/Country
(includes corresponding Graph/Chart) II-10
The Changing Landscape of Mobile OS Market II-10
Table 10: Worldwide Market for Smartphones (2009 & 2011):
Percentage Market Share Breakdown of Unit Shipments by
Leading Operating Systems (includes corresponding
Graph/Chart) II-11
Gen X Mobile Phone Users Inspire Development of Innovative
Software Apps II-11
Table 11: US Market for Smartphone Applications (2010):
Proportion of Smartphone Users (%) by Number of Applications
Downloaded & Installed on Smartphones (includes
corresponding Graph/Chart) II-12
Mobile Phone Crossover with Computers Grows Evident in
Developing Countries II-12
Smartphone Security Software: Abuzz with Activity &
Opportunities II-12

2. PRODUCT OVERVIEW II-14
Mobile Software: A Definition II-14
Market Segments: A Review II-14
User Interface (UI) and Applications II-14
Table 12: Global Mobile Software Market (2010): Percentage
Share Breakdown of User Interface (UI) and Applications
Revenue by Segment (includes corresponding Graph/Chart) II-14
Application Execution Environment (AEE) II-14
Table 13: World Market for Application Execution Environment
(2011): Percentage Share Breakdown of Revenue by Leading
Players (includes corresponding Graph/Chart) II-15
Operating System (OS) Software II-15
Popular Smartphone Operating Systems II-16
Smartphone Operating Systems: Advantages & Disadvantages II-16
Mobile Device Management (MDM) Software II-17
Table 14: World Market for Mobile Device Management Software
(2010): Percentage Share Breakdown of Revenue by Leading
Players (includes corresponding Graph/Chart) II-17

3. PRODUCT INTRODUCTIONS/INNOVATIONS II-18
Hewlett-Packard Unveils webOS 2.0 II-18
Synchronica Unveils Mobile Gateway 5 II-19
Intel and Nokia to Introduce MeeGo II-20
The Symbian Foundation Launches Symbian^3 Platform II-20
Microsoft Introduces New Windows Phone 7 Series II-21
MontaVista Introduces Montabello Software II-21
Logic Launches Zoom OMAP34x-II MDP II-22
SPBSOFTWARE Launches SPB TV II-22
Sun Microsystems Introduces Sun Java Communications Suite 7 II-22
Sun Microsystems Launches Java Platform Enterprise Edition 6 II-23
STMicroelectronics Launches STLC2690 II-23
Crisp Collaborates with AdaptiveMobile II-23
Smith Micro Software Introduces QuickLink® Music 2.0 II-24
Smith & NeuStar to Launch IMS-Based Instant Messaging Client
Server Solution II-24
Smith Micro Software Introduces QuickLink IMS Client Suite II-25
Sybase Introduces Sybase® Unwired Platform II-25
Sybase iAnywhere Unveils Information Anywhere Suite Afaria®
Handheld Security Technology II-26

4. RECENT INDUSTRY ACTIVITY II-27
Six Japanese Companies Enter into Agreement to Develop New
Application Platform II-27
Myriad Unveils New Strategy for Chengdu R&D Center II-27
Zenprise Takes Over Sparus Software II-28
SAP Takes Over Sybase II-28
Hitachi Purchases Certain Software Assets of Nortel Networks II-28
Open-Plug Chooses Enea Solution for ELIPS Platform II-29
TDIA and NGMN Alliance Enter into a Cooperation Agreement II-29
Smith Micro Software and LiveWire Mobile Ink Agreement II-29
Smith Micro Software Signs Agreement with Time Warner Cable II-30
Myriad Group Acquires Purple Labs II-30
Tellabs Snaps Up WiChorus II-30
Funambol Takes Over Zapatec II-30
NEC, Hitachi and Casio Computer to Merge Mobile Phone Business II-31
Purple Labs Inks Agreement with Sagem Wireless II-31
Spin Master Selects O4 II-31
Juniper Joins NGMN Alliance II-32
Market6 and O4 Enter into Agreement II-32
Celunite Changes Name to Azingo II-32
Sybase® Inks Partnership Agreement with Cable&Wireless II-32

5. FOCUS ON SELECT GLOBAL PLAYERS II-34
ACCESS Co. Ltd. (Japan) II-34
A.D.A.M. Inc. (USA) II-34
Apple, Inc. (USA) II-34
Electronic Arts, Inc. (USA) II-34
Funambol, Inc. (USA) II-35
Google Inc. (USA) II-35
HyperOffice (USA) II-35
Hewlett-Packard Development Company, L.P. (USA) II-36
InnoPath Software, Inc. (USA) II-36
Microsoft Corporation (USA) II-36
MFormation Technologies, Inc. (USA) II-37
Nokia Corporation (Finland) II-37
Nuance Communications, Inc. (USA) II-37
Omtool, Ltd (USA) II-38
Oracle Corporation (USA) II-38
PCTEL Secure (USA) II-38
QUALCOMM Incorporated (USA) II-38
Red Bend Software, Inc. (USA) II-39
Research In Motion Limited (Canada) II-39
Smith Micro Software, Inc. (USA) II-40
Sybase, Inc. (USA) II-40

6. GLOBAL MARKET PERSPECTIVE II-41
Table 15: World Recent Past, Current & Future Analysis for
Mobile Software by Geographic Segment - North America, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) II-41

Table 16: World 10-Year Perspective for Mobile Software by
Geographic Segment - Percentage Share Breakdown of Annual
Revenues for North America, Europe, Asia-Pacific, and Rest of
World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) II-42

Table 17: World Recent Past, Current & Future Analysis for
User Interface (UI) and Applications by Geographic Segment -
North America, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) II-43

Table 18: World 10-Year Perspective for User Interface (UI)
and Applications by Geographic Segment - Percentage Share
Breakdown of Annual Revenues for North America, Europe,
Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
2017 (includes corresponding Graph/Chart) II-44

Table 19: World Recent Past, Current & Future Analysis for
Application Execution Environment (AEE) by Geographic Segment -
North America, Europe, Asia-Pacific, and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-45

Table 20: World 10-Year Perspective for Application Execution
Environment (AEE) by Geographic Segment - Percentage Share
Breakdown of Annual Revenues for North America, Europe,
Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
2017 (includes corresponding Graph/Chart) II-46

Table 21: World Recent Past, Current & Future Analysis for
Operating System (OS) Software by Geographic Segment - North
America, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) II-47

Table 22: World 10-Year Perspective for Operating System (OS)
Software by Geographic Segment - Percentage Share Breakdown of
Annual Revenues for North America, Europe, Asia-Pacific, and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) II-48

Table 23: World Recent Past, Current & Future Analysis for
Mobile Device Management (MDM) Software by Geographic Segment-
North America, Europe, Asia-Pacific, and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) II-49

Table 24: World 10-Year Perspective for Mobile Device
Management (MDM) Software by Geographic Segment - Percentage
Share Breakdown of Annual Revenues for North America, Europe,
Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
2017 (includes corresponding Graph/Chart) II-50

III. MARKET

1. NORTH AMERICA III-1
Market Analytics III-1
Table 25: North American Recent Past, Current & Future
Analysis for Mobile Software by Product Segment - User
Interface (UI) and Applications, Application Execution
Environment (AEE), Operating System (OS) Software and Mobile
Device Management (MDM) Software Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-1

Table 26: World 10-Year Perspective for Mobile Software by
Product Segment - Percentage Share Breakdown of Annual
Revenues for User Interface (UI) and Applications,
Application Execution Environment (AEE), Operating System
(OS) Software and Mobile Device Management (MDM) Software
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-2

2. EUROPE III-3
Market Analytics III-3
Table 27: European Recent Past, Current & Future Analysis
for Mobile Software by Product Segment - User Interface (UI)
and Applications, Application Execution Environment (AEE),
Operating System (OS) Software and Mobile Device Management
(MDM) Software Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2008 through 2017
(includes corresponding Graph/Chart) III-3

Table 28: European 10-Year Perspective for Mobile Software
by Product Segment - Percentage Share Breakdown of Annual
Revenues for User Interface (UI) and Applications,
Application Execution Environment (AEE), Operating System
(OS) Software and Mobile Device Management (MDM) Software
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-4

3. ASIA-PACIFIC III-5
Market Analytics III-5
Table 29: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Software by Product Segment - User
Interface (UI) and Applications, Application Execution
Environment (AEE), Operating System (OS) Software and Mobile
Device Management (MDM) Software Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-5

Table 30: Asia-Pacific 10-Year Perspective for Mobile
Software by Product Segment - Percentage Share Breakdown of
Annual Revenues for User Interface (UI) and Applications,
Application Execution Environment (AEE), Operating System
(OS) Software and Mobile Device Management (MDM) Software
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-6

4. REST OF WORLD III-7
Market Analytics III-7
Table 31: Rest of World Recent Past, Current & Future
Analysis for Mobile Software by Product Segment - User
Interface (UI) and Applications, Application Execution
Environment (AEE), Operating System (OS) Software and Mobile
Device Management (MDM) Software Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2008 through 2017 (includes corresponding Graph/Chart) III-7

Table 32: Rest of World 10-Year Perspective for Mobile
Software by Product Segment - Percentage Share Breakdown of
Annual Revenues for User Interface (UI) and Applications,
Application Execution Environment (AEE), Operating System
(OS) Software and Mobile Device Management (MDM) Software
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) III-8

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 82 (including Divisions/Subsidiaries - 85)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 60
Canada 4
Japan 2
Europe 13
France 3
Germany 1
The United Kingdom 3
Rest of Europe 6
Asia-Pacific (Excluding Japan) 6
------------------------------------------

Mobile software, a key enabler of advanced sophistication and functionality of mobile computing devices, represents a healthy market with growth closely tied to sales of mobile computing devices, such as, smartphones, enterprise digital assistants (EDAs), personal digital assistants (PDAs), handheld computers, among others. Spiraling sales of smartphones is spawning opportunities for the creation of numerous new software applications ranging from security software to latest mobile apps revolving around device customization, internet connectivity, mobile collaboration, and other mobile computer related activities. Modern mobile communications industry is flooded with apps, driven by growing ubiquity of mobile computing devices, app stores, and the continuous battle among device manufacturers to provide unmatched user experiences.

Mobile web applications are forecast to witness the fastest growth in the upcoming years thanks to the increasing use of mobile Internet for Web 2.0 social networking, collaborative and video applications. About 70% of mobile users are expected to use mobile Internet services on a daily basis in the coming years, particularly in the US and Europe. Mobile Internet is widely used for a wide range of online activities that include search, accessing information on sports and news, downloading ring tones, city guides or maps, videos and music, emailing, instant messaging, blogging, visiting social networking websites, among others. Strong growth is expected to stem from the BRIC countries, comprising Brazil, India, China and Russia. There exists vast potential for growth in these regions, given the fact that despite the lower mobile penetration rate, the proportion of mobile internet users as a percentage of mobile subscribers is considerably high.

In the operating system (OS) software market segment, especially in the smartphone sub-sector, Google's Android, Microsoft's Windows Phone, RIM's BlackBerry OS, Samsung's Bada, Nokia's Symbian, Maemo and MeeGo, Apple's iOS, and Linux, and Palm/HP's WebOS currently dominate the market. The market is characterized by constant product introductions, evolving technologies and design approaches, short product life cycles, aggressive pricing practices, rapid imitation of product and technological advancements, and price sensitivity of consumers.

While the global consumer electronics industry continues to recover, as is indicated by the robustly recovering demand for mobile devices and gadgets, the industry in Europe currently remains nervous about the play out of the sovereign debt crisis drama. Consumer spending, which continues to remain a key pillar of growth in the market, remains volatile and sensitive to shocks. The market, in the Eurozone area, is facing immediate hurdles, such as, credit restriction, consumer indecisiveness and fears of possible collapse of consumer confidence in the event of escalation in the severity of the debt crisis. Amid conflicting news on the success of Europe’s band-aid strategy of containing the crisis, market sentiments continue to swing between hope and concerns. For instance, Greece has been kept afloat by its fellow eurozone countries and the rescue packages has and will continue to help the country avoid a sovereign default on its bond payments into the short-term. Although these short-term solutions do not provide a permanent solution to the crisis and in reality indicates deferring of conclusive, corrective action, market sentiments are nevertheless encouraged.

In Europe, the debt crisis is triggering increased price sensitivity among Eurozone countries. There exist signs of a distinct shift in consumer demand towards lower priced products, as is indicated by the robustly waxing sales of cheaper Android based smartphones and Apple’s steady decline in market share. The trend reflects a shift in consumer purchasing patterns towards low cost models as a result of the pressure exerted by the debt crisis. The impact of the debt crisis until now has only been reflected in the realignment of consumer demand from the premium tier of the market to mid-and- mass market tier. The trend marks an actual expansion in the market at the low-end thus counterbalancing the decline being witnessed in the high-end premium tier. Demand for mobile software is therefore expected to remain steady into the immediate future.

As stated by the Global Industry Analysts report on Mobile Software, Asia- Pacific represents the largest market worldwide. The region is also forecast to emerge into the fastest growing market with a projected CAGR of 16.1% over the analysis period. Mobile Device Management (MDM) Software is expected to experience the strongest growth at a CAGR of 23.3% over the analysis period.

Global Industry Analysts ©

- ACCESS Co. Ltd.
- Apple Inc.
- Electronic Arts Inc.
- Google Inc.
- InnoPath Software Inc.
- Microsoft Corporation
- MFormation Technologies Inc.
- Nokia Corporation
- Red Bend Software Inc.
- Research In Motion Limited
- Smith Micro Software Inc.
- Sybase Inc.

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