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Video Games in Canada

Euromonitor International, August 2012, Pages: 26

Video games hardware has continued to evolve. By utilising motion sensor technology that allows users to control their in-game experience through physically moving the controller, the Wii console changed the way people play video games. With the release of the Microsoft Kinect and PlayStation Move in late-2010, the age of motion sensor gaming is upon us. The Kinect console add-on proved to be extremely successful through 2011, bolstering the retail sales value of video games hardware...

Euromonitor International's Video Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VIDEO GAMES IN CANADA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2006-2011
Table 2 Sales of Video Games by Category: % Value Growth 2006-2011
Table 3 Video Games Software by Type: % Value Breakdown 2006-2011
Table 4 Video Games Company Shares by Value 2008-2011
Table 5 Video Games Brand Shares by Value 2008-2011
Table 6 Video Games Hardware Company Shares by Value 2008-2011
Table 7 Video Games Hardware Brand Shares by Value 2008-2011
Table 8 Video Games Software Company Shares by Value 2008-2011
Table 9 Video Games Software Brand Shares by Value 2008-2011
Table 10 Digital Gaming Company Shares by Value 2008-2011
Table 11 Digital Gaming Brand Shares by Value 2008-2011
Table 12 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 13 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Video Games by Category: Value 2011-2016
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2011-2016
Activision Blizzard Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 1 Activision Blizzard Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Activision Blizzard Inc: Competitive Position 2011
Nintendo of Canada Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 3 Nintendo of Canada Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Nintendo of Canada Ltd: Competitive Position 2011
Executive Summary
Sales Show Signs of Post-recession Recovery
Canadian Retailers Changing Holiday Shopping Practices
Multinational Firms Largely Control Sales of Toys and Games in Canada
Internet Retailing Continues To Grow in Popularity
Sales Outlook Positive for the Coming Years
Key Trends and Developments
Media Licensing Remains An Effective Marketing Tool
Lines Blur Between Traditional and Digital Games
Internet Retailing Continues To Grow
Shifting Demographics and Changing Target Audiences
Safety Regulations Take Centre Stage
Market Data
Table 17 Sales of Toys and Games by Category: Value 2006-2011
Table 18 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 19 Toys and Games Company Shares by Value 2008-2011
Table 20 Toys and Games Brand Shares by Value 2008-2011
Table 21 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 22 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

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