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Mail Order & Internet Pharmacy in Europe: New 2012 edition - Sharing the Multi-channel Experience Product Image

Mail Order & Internet Pharmacy in Europe: New 2012 edition - Sharing the Multi-channel Experience

  • ID: 2419352
  • May 2011
  • Region: Europe
  • James Dudley Management

This is the second edition of the only strategic marketing report describing the emerging trends for mail order and Internet pharmacies in Europe’s main markets together with comparisons to developments in the USA.

It explores the benefits and risks to the public and the challenges and opportunities they present to the pharmaceutical supply chain.

It is researched and written by leading healthcare strategic marketing consultant - James W. Dudley

A Study of Mail Order and Internet Pharmacy in 17 European Countries plus key Learnings from the USA.

Mail Order and Internet Pharmacy in Europe is an important report that not only explores the development of an emerging channel; it draws on studies of the US market to show how the channel has evolved and describes how leading retailers are integrating online technologies using PCs, Notebooks and Mobile Apps into the creation of a powerful multi-channel pharmacy experience.

Mail Order and Internet Pharmacy in Europe introduces new and emerging issues that present both challenges and opportunities to healthcare suppliers and their advisors operating in the complex European healthcare environment.

This READ MORE >

Chapter 1 Introduction - Mail order and Internet Pharmacies in Europe
Introduction to Mail order and Internet Pharmacies in Europe
Evolution of the Legal Status of Mail Order and Internet Pharmacies for Medicines in Europe
Mail Order and Internet Pharmacies Observed Drivers 1999 - 2012
Figure 1: Summary of Observed Drivers for Mail Order and Internet Pharmacies Since 1999
Internet Pharmacy an Uneven Success in Europe
Table 1: Internet Users in 19 European Countries Compared to Legal Status of Internet
Pharmacies
Unregulated, Illegal and Fraudulent Online Pharmacies
European Measures against Dubious Mail Order Pharmacies
Internet Applications to the Delivery of Primary Care Services in Europe
Business to Business Internet Applications in Pharmaceutical Distribution in Europe
Alliance Boots Internet Portal – dot Info in Europe
Celesio - Internet based Solutions for Pharmacies in Europe
Business to Consumer (B2C) Mail order and Internet Pharmacy Retailing Applications in Europe
Internet and Mail Order Pharmacy Retailing Models in Europe Compared
Figure 2: Key Characteristics of the different Types of Mail Order and Internet Pharmacy in Europe
‘Pureplay’ Online Mail Order Pharmacies in Europe
Graph1: Europe’s Leading ‘Pureplay’ Mail Order and Internet Pharmacies – based on estimated euro Turnover for 2011
Online Consultation Pharmacies
Table 2: Legally Operating Online Doctor Consultation Services in Europe 2012
Zur Rose
Mediservice (Galenica)
HealthExpress
Boots* Prescriptions Direct (Boots/Alliance Boots)
The Emergence of Healthcare Portals linked to ‘Clicks and Bricks’ Pharmacies in Europe
Pharmacy chains with online services –‘Clicks and Bricks’
Online ordering for Non-pharmacy Pick-up Points in Austria and Germany
Table 3: Retail Chain Partnerships with Mail order and Internet Pharmacy Partners
Self-medication Web sites Direct to Consumer from Manufacturer in the UK
Conclusions – Differences between Mail order and Internet Pharmacy Business Models

Chapter 2 The Development of Mail Order and Internet Pharmacy in the USA
Mail Order and Internet Pharmacy – in the USA
Share of the US Pharmaceutical Market by Channel
Graph 2: % Share of the US Pharmaceutical Market by Channel – estimated for 2011
Table 4: Mail Order and Internet Pharmacy Sales Split between Prescription Medicines and OTC
and Personal Care US $ Billions 2009 - 2011
Mail Order and Internet Pharmacy Competing with Other Retail Pharmacy Channels –in the USA
Table 5: % Value Turnover Share of the US Prescription Pharmaceutical Market by Channel (excluding Institutional and Away from Home) – 2006 to 2011
Table 6: % Prescription Share of the US Pharmaceutical Market by Channel (excluding Institutional and Away from Home) – 2006 to 2011
Graph 3: US Pharmaceutical Value & Prescription Volume Growth 2006 – 2011 est. Comparisons by Pharmacy Channel
Graph 4: US Pharmaceutical Value Relative Prescription Values (Average =100) 2011 est. Comparisons by Pharmacy Channel
The Role of Pharmacy Benefit Managers and their Influence on the Development of Mail Order and Internet Pharmacy in the US
Figure 3: The Role of Pharmacy Benefits Managers (PBMs) in Processing and Reimbursing Prescription Medicine Claims in the US
Graph 5: PBM Prescription Share by Affiliated, Non Affiliated and Mail Order Pharmacies in the US
Table 7: Top 10 Leading Pharmacy Benefit Managers (PBMs) in the US
Consolidation at the Top of the PBM Industry
Medco Health Solutions, Inc.
Express Scripts
CVS/ Caremark Rx, Inc
Online Consultation Pharmacies
Walgreens – Making the Case for a Multi-channel Retail Model
Graph 6: % Share of Walgreens Sales by Category 2011
Pioneering Mobile Technology into Multi-Channel Pharmacy Retailing
Figure 4: Walgreens Multichannel Strategy
Walgreen’s – Expanding Online Pharmacy Offer through Drugstore.com Acquisition
Graph 7: % Share of Drugstore.com Sales by Category
Sam’s Club Example of Using Mobile Apps and Tablets for Scanning QR Codes and
Receiving E-values Discounts
US Population Seeking Medical Information online
Table 8: US Online Population Seeking Health Information from the Internet
Table 9: US Online Population Health Site by Type - Visitation and Usefulness
Conclusions – Mail Order and Internet Pharmacy in the USA

Chapter 3 Mail Order and Internet Pharmacy Development
The German Experience
Mail order and Internet Pharmacy in Germany
Origins of Mail order and Internet Pharmacy in Germany
Mail order and Internet Pharmacy Landscape in Germany
Turnover of the German Mail Order Pharmacy Sector by Product Group
Who uses Internet and Mail order Pharmacies in Germany?
Germans Seeking Health Information on the Internet
Germans Seeking Information about Non-prescription Medicines on the Internet
Graph 8: German Adults Source of Information about Non-prescription Medicines
Germans Purchasing Non-prescription Medicines by Internet and Mail Order Pharmacies
Graph 9: German Consumers Purchasing Non-prescription Medicines from the Internet
Table10: Age Profile Germans who Shop for Non-prescription Medicines by Channel
Table 11: Income Profile - Germans who Shop for Non-prescription Medicines by Pharmacy compared to Internet or Mail Order Pharmacy
Category Sales through Mail Order and Internet Pharmacies in Germany
Graph 10: % Share of value Sales by Category through German Mail order and Internet Pharmacies 2011
Non-prescription and Consumer Healthcare Sales through Mail Order and Internet Pharmacies in Germany
Graph 11: Sales of Non-prescription Healthcare and through Mail Order Pharmacies in Germany
Graph 12: % Split of Sales of Non-prescription Medicines and through Mail Order Pharmacies in Germany by main Category
Non-prescription and Consumer Healthcare Therapeutic Categories most Purchased
through Mail Order and Internet Pharmacies in Germany
Graph 13: Germany - % Share of Pharmacy only Non-prescription Medicine Purchased through
Mail Order Channels by Therapeutic Categories 2010 compared to 2009
Table 12: Top 10 Non-prescription Brands Pharmacy compared to Mail Order and Internet
Prescription only Medicines Sales through Mail Order and Internet Pharmacies in Germany
Hygiene, Cosmetics and other Personal care Products through Mail Order and Internet Pharmacies in Germany
The Impact of Mail Order and Internet Pharmacies on Traditional Pharmacies in Germany
Graph14: Number of Pharmacies in Germany 1995 to 2012
Mail Order and Internet Pharmacies – Medium sized Businesses in Germany?
Leading Mail Order and Internet Pharmacy Brands in Germany
Graph 15: Brand Owner % Share of the Market Mail Order Pharmacy - Germany
DocMorris Building a New Multi-Channel Retail Pharmacy Brand in Europe
Graph 16: Celesio Mail Order and Internet Sales - DocMorris Sales History 2002 – (forecast)
Graph 17: Consumer Awareness of German Retail Pharmacy Brands 2012
Sanicare Group Mail order and Internet Pharmacy
Graph 18: Sanicare Group % Turnover by Division 2011
Europa Apotheek Venlo Mail order and Internet Pharmacy
Vitalsana Mail order and Internet Pharmacy
Other Mail order and Internet Pharmacies with Tie-ups to Non-pharmacy German Retail
Chains but without a ‘Pick-up-in-Store’ arrangement
Conclusions Mail Order and Internet Pharmacy in Germany

Chapter 4 Mail order and Internet Pharmacy Development in Switzerland
The Rise of Mail Order and Internet Pharmacy in Switzerland
Graph 19: % Share of Swiss Pharmaceutical Market by Channel 2011est
Table 13: Switzerland – Mail order Pharmaceutical Sales Compared to other Channels
to 2011 est. CHF millions at Manufacturers’ Prices
Graph 20: Swiss Pharmaceutical Market % Value Growth by Channel 2005-2008 compared to 2008 – 2011
Pharmacy involvement in Mail order and Internet Channels in Switzerland
Major Pharmacy Chains in Switzerland – Internet Offer
Table 14: Switzerland – Internet Offers by Major Pharmacy Chains
Switzerland - ‘Direct Dispatch’ Home Delivery Pharmacies
Statutory Health Insurers in Switzerland Driving Mail Order Pharmacies
MediService - Swiss Distance Speciality Pharmacy Concept
Zur Rose - Online Pharmacy Switzerland, Germany and Czech Republic
Zur Rose in the Development of Apps and Mobile Technology
New Mail order Pharmacy in Switzerland xtrapharm
Conclusions for Mail order and Internet Pharmacies in Switzerland

Chapter 5 Mail Order and Internet Pharmacies in the UK
Mail Order and Internet Pharmacies in the UK
Code of Practice for Mail Order and Internet Pharmacies in the UK
Development of Mail Order and Internet Pharmacies in the UK
Online Healthcare - Usage by Consumers in the UK
Graph 21: UK - % All Adults Using the Internet Seeking health Related Information
Graph 22: UK % All Adults in the Who Purchased Online 2010
Graph 23: UK - % All Adults (who Purchased online) who Bought a Medicine
Graph 24: Consumer Sources of Purchase for Non-prescription Self-Medication and Vitamins
Minerals and Supplements by Channel in the UK 2011
Leading ‘Pure Play’ online Pharmacy Services in the UK
Pharmacy2U
Allcures
Chemistdirect
Online Clinics in the UK registered as Independent Medical Agencies
Dr Thom
Doctor Fox
HealthExpress.co.uk
‘Clicks and Bricks’ Mail Order and Internet Pharmacy in the United Kingdom
Table 15: Top 20 Pharmacy Chains in the UK with Online Pharmacy Status
Online Animal Health Pharmacies in the UK
MedicAnimal.com
Vet-medic
Conclusions Mail Order and Internet Pharmacies in the United Kingdom

Chapter 6 Mail Order and Internet Pharmacies in the Netherlands and Belgium
Development of Internet Pharmacies the Netherlands
Graph 25 Top 6 Non-prescription Products Dutch Consumers Buy from the Internet
The Netherlands - Centre for major European Mail Order and Internet Pharmacies
‘Pureplay’ Internet Pharmacies in the Netherlands
Table 16: Dutch Internet Pharmacy Offer Comparisons
Online Medical Consultation websites in the Netherlands
Dokteronline
Retail Pharmacy Chains embracing Internet driven Mail order Services in the Netherlands
Table 17: Major Retail Pharmacy Chains in the Netherlands – Web site Services
Independent Pharmacy Web sites in the Netherlands
Internet Pharmacies in the Netherlands – Conclusions
Development of Internet Pharmacies in Belgium
Online Strategies of Major Retail Pharmacy Multiples in Belgium
Lloyds Pharma (Celesio
Multipharma/PPL
EPC-Familia
Pharma Santé (Pharmacie du Peuple and Sauvegarde)
Conclusions Belgium

Chapter 7 Mail Order and Internet Pharmacies in the Nordic Region
Development of Internet Pharmacies in Denmark
Virtual Pharmacies in Denmark providing Internet Access
Development of Internet Pharmacies in Finland
Development of Internet Pharmacies in Norway
Development of Internet Pharmacies in Sweden
Online Pharmacies in Sweden

Chapter 8 Mail Order and Internet Pharmacies in Central European States
Mail Order and Internet Pharmacies in Poland
Reduction in Number of Online Pharmacies in Response to Polish Reimbursement Act
Graph 26: Internet Pharmacy Channel Share by Category in Poland
Growth of Online Pharmacies in Poland
Table 18: Leading Internet Pharmacies in Poland
Table 19: Dom Zdrowia Selected Financial data 2012
“Clicks and bricks” Online Pharmacy Networks in Poland
Conclusions Mail Order and Internet Pharmacies in Poland
Internet Pharmacies in Czech Republic
Internet Pharmacies Slovakia
Internet Pharmacies Hungary
Online Services from Hungary’s Main Pharmacy Chains
Chapter 9 Mail Order and Internet Pharmacies the Laggard Markets in Europe
Development of Mail Order and Internet Pharmacies in Austria
Collaboration between Druggist Chains and Foreign Internet and Mail Order Pharmaciesin Austria
Development of Mail Order and Internet Pharmacies in France
Graph 27: French Consumers Buying Non-prescription Medication Online
Online Service Leading French Pharmacy Groups and Virtual Chains of Pharmacies
Table 20: Online Offerings Leading Voluntary Groupings and Virtual Chains of Pharmacies in France 2012
Development of Internet Pharmacies in Italy
Online Service Leading Italian Pharmacy Groups and Virtual Chains of Pharmacies
Table 21: Online Offerings Chains of Pharmacies in Italy 2012
Development of Internet Pharmacies in Spain
Table 22: Top Internet based Mail order Pharmacies in Spain
Chapter 10 Conclusions of the Study
Opportunities or Threats for Healthcare Suppliers in Europe
The Challenge of Mail order and Internet Marketing Channels in Europe for Suppliers
Conclusions of Mail Order and Internet Pharmacy in Europe Study - Key Factors driving
the Internet as a Health Information Provider and Pharmacy Delivery Channel
The Entrepreneurial Driver – The Key to Growth of the Mail Order and Internet
Pharmacy Channel in Europe
Consumer and Patient Segments as Early Adopters of Mail Order and Internet Pharmacy
Table 23: Consumers by State in Europe Using the Internet to Purchase Non-prescription Medicines 2009
The Development of the Internet Pharmacy Channel and the Need for a Responsive Regulatory Environment
Major Wholesale and Retail Companies as Early Adopters of Mail Order and Internet Pharmacy in Europe
Institutional Safeguards to help Consumers distinguish between Reliable and Unreliable Internet Pharmacy Operators
Opportunities and Challenges for Manufacturers Supplying Mail Order and Internet Pharmacies in Europe
Graph 28: Pharmacies in Leading European States - % Share of Number of European Pharmacies
by Ownership Classification 2011
Embracing Mail order and Internet Pharmacies in Europe - Specific Opportunities for Healthcare Manufacturers
Product Design to Gain Competitive Advantage for Healthcare Brands in Internet Pharmacies
Exploiting Internet Pharmacies to Reach Specific Audiences for New Non-prescription Healthcare Brands
Graph 29: Alli (GSK) Source of Purchase by Channel Germany 2009
Gaining Competitive Advantages for Generic Pharmaceutical Products in Internet Pharmacies
Taking Mail Order and Internet Pharmacy to a New Level in Europe
Figure 5: A Conceptual Framework for Developing Consumer Offerings for Mail order and Internet Pharmacies

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