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TrendSights: Informed Shopping Product Image

TrendSights: Informed Shopping

  • ID: 2372584
  • November 2012
  • 134 pages
  • Datamonitor

The pervasiveness of digital technologies, coupled with unstable economic conditions, has given rise to a new "tribe" of empowered consumers. With information at their fingertips, technology-enabled shoppers can scrutinize products, services, and companies to make better informed purchasing decisions. CPG players that ignore the online space and forego digital capabilities will get left behind.

- Pinpoint key marketing and innovation "platforms" that can be employed to entice new product trial. See how they relate to "on-trend" examples.
- Use a blend of consumer and innovation insight to understand how consumers want products that offer optimal transparency.
- Access a number of unique Datamonitor datasets to understand how the exponential changes in technology are transforming consumers' expectations.
- Utilize trend overview and sector-specific analysis of various categories.

Financial uncertainty provides the backdrop to this consumer empowerment, with nearly two thirds (65%) of global consumers claiming in 2011 to be concerned about their current financial situation. Such ongoing financial uncertainty serves as one of the key driving forces behind consumers' READ MORE >

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