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Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019 Product Image

Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

  • ID: 2763263
  • February 2014
  • Region: Global
  • 117 Pages
  • Transparency Market Research

FEATURED COMPANIES

  • General Mills
  • Kellogg Co.
  • PepsiCo.
  • Post Holdings
  • The Weetabix Food Company
  • MORE

Fast growth in the Asia-Pacific countries and the growing number of convenience stores, which is increasing brand visibility, are the major factors contributing to the growth of global breakfast cereals market. Increasing per capita income in developing countries is also supporting the market growth.

The report covers in-depth analysis breakfast cereals market, by product segment (Hot cereals and Ready-to-Eat Cereals) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report.

The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), both in terms of volume and value, and market shares by company and distribution channel. North America region covers the scenario in the US, Canada and Mexico. Europe region covers the scenario of the UK, Germany, Italy, France and Spain. Asia-Pacific region highlights the scenario in Australia, Japan, South Korea, India and China.

The Competitive Landscape section of the report includes the global market shares of the leading companies and the competition in the clustered markets: Mature, Established and New Market. Each of these cluster represent the present competitive landscape for the companies operational in them. Some of the major players in this market are Kellogg’s, General Mills, Cereal Partners Worldwide, PepsiCo, Post Holdings, Weetabix and others. The company profiles include attributes such as company overview, financial performance, and strategic developments.

FEATURED COMPANIES

  • General Mills
  • Kellogg Co.
  • PepsiCo.
  • Post Holdings
  • The Weetabix Food Company
  • MORE

Chapter 1 Preface
1.1 Report Description
1.2 Scope and Definition
1.2.1 Product segments covered in the report
1.2.2 Regions covered in the report
1.3 Research Methodology

Chapter 2 Executive Summary

Chapter 3 Breakfast Cereals – Market Overview
3.1 Introduction
3.2 Drivers
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets
3.3 Restraints
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers
3.3.2 Availability of alternative breakfast options undermines market growth
3.4 Opportunities
3.4.1 New tastes and new consumer groups offer market growth opportunities
3.5 Challenges
3.5.1 Expensive production of gluten-free products is expected to increase production cost
3.5.2 Rising energy and commodity prices pose a big challenge for the market
3.6 Porter’s five forces analysis
3.6.1 Bargaining power of suppliers
3.6.2 Bargaining power of buyers
3.6.3 Threat of new entrants
3.6.4 Threat from substitutes
3.6.5 Degree of competition

Chapter 4 Breakfast Cereals Market: By Product

Chapter 5 Breakfast Cereals Market: By Region
5.1 North America
5.1.1 United States
5.1.1.1 Market Overview
5.1.1.2 Competitive Landscape
5.1.2 Canada
5.1.2.1 Market Overview
5.1.2.2 Competitive Landscape
5.1.3 Mexico
5.1.3.1 Market Overview
5.1.3.2 Competitive Landscape
5.2 Europe
5.2.1 United Kingdom
5.2.1.1 Market Overview
5.2.1.2 Competitive Landscape
5.2.2 Germany
5.2.2.1 Market Overview
5.2.2.2 Competitive Landscape
5.2.3 France
5.2.3.1 Market Overview
5.2.3.2 Competitive Landscape
5.2.4 Italy
5.2.4.1 Market Overview
5.2.4.2 Competitive Landscape
5.2.5 Spain
5.2.5.1 Market Overview
5.2.5.2 Competitive Landscape
5.3 Asia Pacific
5.3.1 Australia
5.3.1.1 Market Overview
5.3.1.2 Competitive Landscape
5.3.2 Japan
5.3.2.1 Market Overview
5.3.2.2 Competitive Landscape
5.3.3 South Korea
5.3.3.1 Market Overview
5.3.3.2 Competitive Landscape
5.3.4 China
5.3.4.1 Market Overview
5.3.4.2 Competitive Landscape
5.3.5 India
5.3.5.1 Market Overview
5.3.5.2 Competitive Landscape
5.4 Rest of the World
5.4.1 Brazil
5.4.1.1 Market Overview
5.4.1.2 Competitive Landscape
5.4.2 Russia
5.4.2.1 Market Overview
5.4.2.2 Competitive Landscape
5.4.3 Turkey
5.4.3.1 Market Overview

Chapter 6 Competitive Landscape
6.1 Company market share
6.2 Company presence across different markets

Chapter 7 Company Profiles
7.1 Kellogg Co.
7.1.1 Company Overview
7.1.2 Products & Segments
7.1.3 Financial Performance
7.1.4 Strategic Developments
7.2 General Mills
7.2.1 Company Overview
7.2.2 Products & Segments
7.2.3 Financial Performance
7.2.4 Strategic Developments
7.3 PepsiCo.
7.3.1 Company Overview
7.3.2 Products & Segments
7.3.3 Financial Performance
7.3.4 Strategic Developments
7.4 Cereal Partners Worldwide (CPW)
7.4.1 Company Overview
7.4.2 Products & Segments
7.4.3 Financial Performance
7.4.4 Strategic Developments
7.5 Post Holdings
7.5.1 Company Overview
7.5.2 Products & Segments
7.5.3 Financial Performance
7.5.4 Strategic Developments
7.6 The Weetabix Food Company
7.6.1 Company Overview
7.6.2 Products & Segments
7.6.3 Financial Performance
7.6.4 Strategic Developments

List of Figures

FIG. 1 Global breakfast cereals market, 2010 – 2019 (USD Billion)
FIG. 2 Global Maize and Soybean Price Trend, 2007 – 2012 (USD / Kg)
FIG. 3 Breakfast cereals market: Porter’s five forces analysis
FIG. 4 Global breakfast cereals market share by region (in value terms)
FIG. 5 The U.S. breakfast cereals market share by company (by value), 2012 – 2019
FIG. 6 The U.S. breakfast cereals market share by distribution channel, by value, 2012
FIG. 7 Canada breakfast cereals market share by company (by value) 2012 – 2019
FIG. 8 Canada breakfast cereals market share, by distribution channel, by value, 2012
FIG. 9 Mexico breakfast cereals market share by company (by value) 2012 - 2019
FIG. 10 Mexico breakfast cereals market share by distribution channel (by value) 2012
FIG. 11 U.K. breakfast cereals market share by company (by value) 2012 - 2019
FIG. 12 U.K. breakfast cereals market share by distribution channel (by value) 2012
FIG. 13 Germany breakfast cereals market share by company (by value) 2012 – 2019
FIG. 14 Germany breakfast cereals market share by distribution channel (by value) 2012
FIG. 15 France breakfast cereals market share by company (by value) 2012 - 2019
FIG. 16 France breakfast cereals market share by distribution channel (by value) 2012
FIG. 17 Italy breakfast cereals market share by company (by value) 2012 – 2019
FIG. 18 Italy breakfast cereals market share by distribution channel (by value) 2012
FIG. 19 Spain breakfast cereals market share by company (by value) 2012 - 2019
FIG. 20 Spain breakfast cereals market share by distribution channel (by value) 2012
FIG. 21 Australia breakfast cereals market share by company (by value) 2012 - 2019
FIG. 22 Australia breakfast cereals market share by distribution channel (by value) 2012
FIG. 23 Japan breakfast cereals market share by company (by value) 2012 - 2019
FIG. 24 Japan breakfast cereals market share by distribution channel (by value) 2012
FIG. 25 South Korea breakfast cereals market share by company (by value) 2012 – 2019
FIG. 26 South Korea breakfast cereals market share by distribution channel (by value) 2012
FIG. 27 China breakfast cereals market share by company (by value) 2012 - 2019
FIG. 28 China breakfast cereals market share by distribution channel (by value) 2012
FIG. 29 India breakfast cereals market share by company(by value) 2012 – 2019
FIG. 30 India breakfast cereals market share by distribution channel (by value) 2012
FIG. 31 Brazil breakfast cereals market share by company (by value) 2012 - 2019
FIG. 32 Brazil breakfast cereals market share by distribution channel (by value) 2012
FIG. 33 Russia breakfast cereals market share by company (by value) 2012 - 2019
FIG. 34 Russia breakfast cereals market share by distribution channel (by value) 2012
FIG. 35 Global market share, 2012, by company, by value
FIG. 36 Competition in the clustered markets
FIG. 37 Kellogg’s Net Sales, 2010 – 2012 (USD Million)
FIG. 38 General Mills Net Sales, 2010 – 2012 (USD Million)
FIG. 39 PepsiCo. Net Sales, 2010 – 2012 (USD Million)
FIG. 40 CPW Worldwide Net Sales, 2010 – 2012 (USD Million)
FIG. 41 Post Holdings Net Sales, 2010 – 2012 (USD Million)
FIG. 42 The Weetabix Food Company Net Sales, 2010 – 2012 (USD Million)

List of Tables

TABLE 1 Global breakfast cereals market snapshot, 2012 & 2019
TABLE 2 Drivers for breakfast cereals market: Impact Analysis
TABLE 3 Restraints for breakfast cereals market: Impact Analysis
TABLE 4 Global breakfast cereals market size, by segment, 2010-2012 (Million Kg)
TABLE 5 Global breakfast cereals market size, by segment, 2013-2019 (Million Kg)
TABLE 6 Global breakfast cereals market size, by segment, 2010-2012 (USD million)
TABLE 7 Global breakfast cereals market size, by segment, 2013-2019 (USD million)
TABLE 8 North America breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 9 North America breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 10 North America breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 11 North America breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 12 The U.S. breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 13 The U.S. breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 14 The U.S. breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 15 The U.S. breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 16 Canada breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 17 Canada breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 18 Canada breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 19 Canada breakfast cereals market size, by segment, 2013-2019 (USD million)
TABLE 20 Mexico breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 21 Mexico breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 22 Mexico breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 23 Mexico breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 24 Europe breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 25 Europe breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 26 Europe breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 27 Europe breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 28 U.K. breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 29 U.K. breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 30 U.K. breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 31 U.K. breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 32 Germany breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 33 Germany breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 34 Germany breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 35 Germany breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 36 France breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 37 France breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 38 France breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 39 France breakfast cereals market size, by segment, 2013-2019 (USD million)
TABLE 40 Italy breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 41 Italy breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 42 Italy breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 43 Italy breakfast cereals market size, by segment, 2013-2019 (USD million)
TABLE 44 Spain breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 45 Spain breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 46 Spain breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 47 Spain breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 48 Asia Pacific breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 49 Asia Pacific breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 50 Asia Pacific breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 51 Asia Pacific breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 52 Australia breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 53 Australia breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 54 Australia breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 55 Australia breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 56 Whole grain labeling of foods in Australia
TABLE 57 Japan breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 58 Japan breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 59 Japan breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 60 Japan breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 61 South Korea breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 62 South Korea breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 63 South Korea breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 64 South Korea breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 65 China breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 66 China breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 67 China breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 68 China breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 69 India breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 70 Indian breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 71 Indian breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 72 Indian breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 73 Brazil breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 74 Brazil breakfast cereals market size by segment, 2013-2019 (Million Kg)
TABLE 75 Brazil breakfast cereals market size by segment, 2010-2012 (USD million)
TABLE 76 Brazil breakfast cereals market size by segment, 2013-2019 (USD million)
TABLE 77 Russian breakfast cereals market size by segment, 2010-2012 (Million Kg)
TABLE 78 Russian breakfast cereals market size, by segment, 2013-2019 (Million Kg)
TABLE 79 Russian breakfast cereals market size, by segment, 2010-2012 (USD million)
TABLE 80 Russian breakfast cereals market size, by segment, 2013-2019 (USD million)
TABLE 81 Post Holdings Breakfast Cereals Product Line

FEATURED COMPANIES

  • General Mills
  • Kellogg Co.
  • PepsiCo.
  • Post Holdings
  • The Weetabix Food Company
  • MORE

The increasing adaptation to the western food culture of emerging markets in the Asian countries and the growing numbers of convenience stores are driving the breakfast cereals market. Since 2006, there have been a major shift in the food habits including breakfast cereals in the Asian countries due to the burgeoning middle class and growing urbanization. According to the World Bank, the middle class population in China and India, which stood at 430 million in 2010, is expected to reach to 1.2 billion by 2030.

People in these countries are switching their breakfast patterns from customary heavy foods to packaged cereals. Increasing workforce and growing concern for wholesome breakfasts is boosting the breakfast cereals market in these two countries. The growing numbers of convenience stores has been increasing the brand visibility of breakfast cereals. In the markets of China and South Korea, around 4,000 new stores were opened in 2011. Convenience stores have increased multifold in China. The Guangdong province, in particular, had over 2000 convenience stores in 2013.

Breakfast cereals can be categorized under two segments: Hot Cereals and Ready-to-eat (RTE) cereals. While the Hot cereals needs preparation before they are consumed, the RTE cereals do not need any preparation, and are ready for consumption. The busy lifestyles in the North American and European countries have been the major reason for the popularity of RTE cereals. In these regions, RTE cereals account for more than 85% of the total breakfast cereals consumption. The global share of Hot cereals, however is expected to increase by 2019, due to the fast growth of breakfast cereals in the Asian countries where people usually start their day with the hot breakfast. The Hot cereals are expected to increase their market share to reach about 18.0% by 2019, in terms of value.

Geographically, the Asia Pacific region is expected to grow at the fastest pace as compared to North America and Europe. By 2019, Asia pacific is expected to have share of around 13% of the market whereas the share of both North America and the Europe is expected to fall during the period.

- Cereal Partners Worldwide (CPW)
- General Mills
- Kellogg Co.
- PepsiCo.
- Post Holdings
- The Weetabix Food Company

Note: Product cover images may vary from those shown

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