Asia-Pacific Platform as a Service Market 2011: The Next Battleground of Cloud Computing?

Frost & Sullivan, May 2012, Pages: 54

This report titled Asia-Pacific Platform as a Service Market 2011 provides an overview of the platform as a service (PaaS) market as well as the factors that are aiding or deterring its growth. In this research, Frost & Sullivan's expert analysts thoroughly examine the following geographic markets: Association of South East Asian Nations (ASEAN), Greater China, India, South Korea, and Australia-New Zealand.

Market Overview

Platform as a Service to Be the Next Battleground for Cloud Service Providers as Software and Infrastructure Get Commoditized

The Increasing Adoption of SaaS and Pressure to Deliver IT as a Service Accelerates Demand for PaaS

Belying its nascence, the Asia Pacific PaaS market is attracting considerable interest from businesses due to the flexibility it brings to application development and software as a service (SaaS). As most software available from the cloud is standardized, enterprises are looking to leverage PaaS offerings as it will be the only stack where a service provider can create differentiation. The high level of flexibility and the ability to reduce costs while developing, testing, and deploying new applications is creating a strong case for PaaS' adoption. “The growing developer community, with an increasing number of small/part-time developers, is also creating a strong opportunity for the market,” says the analyst of this research. “PaaS provides them access to a scalable IT infrastructure and the tools required to develop and test their applications, on a pay-as-you-go basis.”

Enterprises have begun to recognize the benefits and need for cloud computing and are taking steps to enable it in their organizations. However, as PaaS is still only a fledgling concept, its lack of regulation and standardization has restrained adoption among enterprises in the highly regulated sectors. The differences in the choice of platforms, such as Java, Ruby, or others, are hindering porting applications and data between PaaS vendors and/or to on-premise. Therefore, openness and integration with other platforms and mobile devices will be crucial in the future. Constant technical innovations will ensure that the PaaS market evolves and sheds its embryonic tag.

As the market matures and reaches a critical scale over the next couple of years, the number of participants will increase. The influx of competitors can also be attributed to enterprises' demand for local data center presence of cloud service providers. Today, an increasing number of companies are demanding that IT teams serve as internal service providers. “There is increasing pressure amongst both internal IT teams and third party service providers to streamline operations through automation and intelligent management,” notes the analyst. “Cloud can be one of the frontline options to meet this demand and eventually, will bode well for PaaS.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Geographic Region:

- Association of South East Asian Nations (ASEAN)
- Greater China
- India
- South Korea
- Australia-New Zealand

Key Questions This Study Will Answer

- Is the market growing, how long will it continue to grow and at what rate?

- What is the competitive structure of the market and what differentiation are the participants establishing?

- What are the services and platforms being offered in the market?

- What areas are expected to witness increasing traction from customers?

- Are the products/services offered today meeting customer needs or is there additional development needed?

- What are the emerging trends in the market?

1. Executive Summary

2. Market Overview

3. Technology Evolution

4. Platform as a Service Market

4.1 External Challenges: Drivers and Restraints

4.2 Forecasts and Trends

5. Analysis by Region

6. Competitive Landscape

7. Major Market Participants

8. Recent Market Entrants

9. The Last Word (Conclusions and Implications)

10. Appendix

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