- Language: English
- 87 Pages
- Published: October 2012
- Region: Global
Global Augmented Reality Market 2014-2018
- Published: November 2013
- Region: Global
- 56 Pages
The analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing number of applications. The Global Augmented Reality market has also been witnessing the rapid development of network infrastructure. However, the high cost of augmented reality devices could pose a challenge to the growth of this market.
The report, the Global Augmented Reality Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Augmented Reality market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are Layar B.V, Metaio GmbH, Total Immersion, and Wikitude GmbH.
Other vendors mentioned in the report are Qualcomm Inc. and Zugara Inc.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast by Value
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Global Augmented Reality Market Segmentation by Application 2013-2018
08. Market Segmentation by Technology
08.1 Global Augmented Reality Market Segmentation by Technology 2013-2018
09. Market Segmentation by Product
09.1 Global Augmented Reality Market Segmentation by Product 2013-2018
10. Geographical Segmentation
10.1 Global Augmented Reality Market by Geographical Segmentation 2012-2016
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Vendor Analysis 2013
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Layar B.V.
19.1.1 Business Overview
19.1.2 Business Segmentation
19.1.3 Key Information
19.1.4 SWOT Analysis
19.2 Metaio GmbH
19.2.1 Business Overview
19.2.2 Business Segmentation
19.2.3 Key Information
19.2.4 SWOT Analysis
19.3 Total Immersion
19.3.1 Business Overview
19.3.2 Business Segmentation
19.3.3 Key Information
19.3.4 SWOT Analysis
19.4 Wikitude GmbH
19.4.1 Business Overview
19.4.2 Business Segmentation
19.4.3 Key Information
19.4.4 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Augmented Reality Market
Exhibit 3: Global Augmented Reality Market 2013-2018 (US$ billion)
Exhibit 4: Global Augmented Reality Market Segmentation by Application 2013-2018
Exhibit 5: Global Augmented Reality Market Segmentation by Technology 2013-2018
Exhibit 6: Global Augmented Reality Market Segmentation by Product 2013-2018
Exhibit 7: Global Augmented Reality Market by Geographical Segmentation 2013-2018
Exhibit 8: Layar B.V. Business Segmentation 2013
Exhibit 9: Metaio GmbH Business Segmentation 2013
Exhibit 10: Total Immersion Business Segmentation 2013
Exhibit 11: Wikitude GmbH Business Segmentation 2013
Commenting on the report, an analyst from the team said: “The Global Telecommunication market is continuously upgrading the technology and protocols used for communication. While developed countries are switching from 3G to 4G networks, developing countries are switching from 2G to 3G networks. Such instances indicate the upgrading of the global telecommunication network, enabling vendors in the online software and application space to connect strongly with their target customers. Moreover, the introduction of customer-friendly mobile internet packages is further driving the demand for mobile internet applications such as augmented reality applications. Therefore, the rapid development of network infrastructure is a major trend that is expected to propel the growth of the Global Augmented Reality market.”
According to the report, one of the major drivers in this market is the increasing number of applications for augmented reality. Augmented reality is used in many sectors such as Defense, Education, Consumer Electronics, Industrial, and Healthcare. The increasing number of applications is expected to propel the growth of the Global Augmented Reality market during the forecast period.
Further, the report states that one of the key challenges in the market is the high cost of augmented reality products. Besides smartphones and tablets, other augmented reality devices such as HMDs and HUDs are very expensive. The high cost of these devices has led to low adoption in some of the high growth sectors such as Automotive and Consumer Electronics. Therefore, the high costs of such products pose a serious challenge to the growth of the Global Augmented Reality market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- Layar B.V
- Metaio GmbH
- Qualcomm Inc.
- Total Immersion
- Wikitude GmbH.
- Zugara Inc.