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China Regional South Beer Market Insight 2012 Product Image

China Regional South Beer Market Insight 2012

  • Published: September 2012
  • Region: China
  • 72 Pages
  • Canadean Ltd

FEATURED COMPANIES

  • ASAHI
  • ASIA BREWERY INC
  • CARLSBERG
  • KIRIN CHINA CO LTD
  • SAN MIGUEL
  • SUNTORY
  • MORE

Competition became even fiercer as all top brewers now own breweries in the region

Product Synopsis
A detailed market research report on the China South beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China South beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The south China beer market grew in 2011. It is still smaller than the north and east markets. Competition became even fiercer as all top brewers now own breweries in the region. However, there still remains scope for development and many new opportunities are still available in south China. Per capita beer consumption in China is still lower than in European countries, and as the south region is comparatively developed, income is relatively high and there are more opportunities for premium products

What are the key drivers READ MORE >

Canadean China Regional South Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, South Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, South Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Brewerie Brand Volumes, 2007-2011
ASIA BREWERY INC
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asia Brewery Full Brand List, ABV%, Pack Type
Table - Asia Brewery China Brand Volumes, 2007-2011
CARLSBERG
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table - Carlsberg China Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Guangdong Full Brand List, ABV%, Pack Type
Table - Guangdong Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Hebei Lanbei Full Brand List, ABV%, Pack Type
Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
ZHUJIANG BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type
Table - Zhujiang Beer Group Brand Volumes, 2007-2011
SMALLER BREWERS
Guangdong Shaoguan Huoli Brewery
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

- ANHEUSER-BUSCH INBEV CHINA CO LTD
- ASAHI
- ASIA BREWERY INC
- CARLSBERG
- CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
- GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
- HEINEKEN ASIA PACIFIC BREWERIES LIMITED
- HENAN JINXING BEER GROUP COMPANY
- KIRIN CHINA CO LTD
- HEBEI LANBEI ALCOHOL CO LTD
- SAN MIGUEL
- SUNTORY
- TSINGTAO BREWERY CO LTD
- BEIJING YANJING BREWERY GROUP
- ZHUJIANG BEER GROUP COMPANY
- Guangdong Shaoguan Huoli Brewery

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