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Search Engines in the US - Industry Market Research Report

  • ID: 481043
  • Report
  • September 2016
  • Region: United States
  • 42 pages
  • IBISWorld
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High-powered engines: Strong demand will benefit the growing, highly concentrated industry

Search Engines in the US

Over the five years to 2016, industry revenue is expected to grow. While most search engines are entirely dependent on advertising revenue, this industry emerged from the downturn relatively unscathed, as operators were able to attract hesitant advertisers with the wide reach and visibility that industry websites provide. As consumer spending rebounded and advertising expenditure increased, advertisers that had scaled back their search engine marketing campaigns have reinvested heavily over the past five years. Over the five years to 2021, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing because of its cost effectiveness and efficiency advantages over traditional media.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a "paid click." Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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  • Alphabet Inc.
  • Microsoft Corporation
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