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Search Engines in the US Product Image

Search Engines in the US

  • Published: December 2013
  • Region: United States
  • 36 pages
  • IBISWorld
Finding success: Innovative ad analysis and strong demand will benefit the growing industry

FEATURED COMPANIES

  • Google Inc.
  • MAJOR COMPANIES.
  • Microsoft Corporation
  • Yahoo! Inc.
  • MORE

Finding success: Innovative ad analysis and strong demand will benefit the growing industry

Search Engines in the US

Search engines will continue to garner strength from innovative technologies that allow advertisers to determine which terms, ads and websites are most effective. After experiencing substantial growth over the past five years, revenue will grow even more quickly in the next five years. The rising penetration of the internet, the proliferation of mobile devices with internet connections, and the use location-based services will support demand over the period.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a "paid click." Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

MAJOR COMPANIES.

Yahoo! Inc.

Google Inc.

Microsoft Corporation

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