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Amway Corp in Beauty and Personal Care (World) Product Image

Amway Corp in Beauty and Personal Care (World)

  • Published: August 2013
  • Region: Global
  • 42 pages
  • Euromonitor International

US-based direct seller Amway Corp has enjoyed strong growth over the review period, underpinned chiefly by its success in China where it ranks fifth in the total BPC market, and first in premium cosmetics. This ability to position itself as a premium producer has helped drive growth, but growing competition from other premium brand producers and above all a cooling of direct selling demand threaten the company. It may need to overhaul its sales model to regain momentum.

The International’s Amway Corp in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium READ MORE >

Amway Corp in Beauty and Personal Care (World)

August 2013
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category O pportunities
Geographic and Category Opportunities
Brand Strategy

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