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In-depth Analysis - Chinese PV Company Y (cell/module) Product Image

In-depth Analysis - Chinese PV Company Y (cell/module)

  • ID: 2316186
  • August 2012
  • Region: China
  • 131 Pages
  • SNE Research

The global PV market is currently undergoing a seemingly endless recession due to a sharp decline in module prices and excess supply; major consuming countries, especially European countries, are carrying out policies focused on the rooftop market, setting aside large-scale development projects. Nevertheless, China is establishing itself as a key country in the PV market with aggressive investment of the government, low labor costs, cost competitiveness and smooth supply of raw materials by vertical integration. Considering 5 of global top 10 companies are Chinese companies based on 2011 production, you can tell how much potential China has.

In the overall PV industry except the polysilicon industry, there are some limits that it is hard to create added value and make money based on high technical skills, or produce differentiated products from those of competitors through constant development of new technologies as in the semiconductor or display industry. In this fiercely competitive market situation, the strategy of Chinese PV companies to achieve economies of scale and vertical integration will be a good role model for Korean companies as late runners.

Accordingly, READ MORE >

Note: Product cover images may vary from those shown

1. Overview
1.1. COMPANY HISTORY
1.2. MANUFACTURING FIELD
1.3. THE NUMBER OF EMPLOYEES
1.4. BUSINESS/SALES SCALE

2. Analysis of company competitiveness
2.1. ANALYSIS OF TECHNOLOGY COMPETITIVENESS
2.1.1. Characteristics of high-efficiency technology
2.1.2. Characteristics of manufacturing equipment
2.2. ANALYSIS OF COST COMPETITIVENESS
2.2.1. Cost trend and forecast by product(2006~2015)
2.2.2. Strategy for reducing manufacturing cost
2.2.2.1. Vertical integration(2010~2015)
2.2.2.2. Expansion of capacity(2006~2015)

3. Buying strategy/ method/ record/price(2006.1Q ~ 2015.4Q)
3.1. POLY-SI & INGOT/WAFER
3.2. METAL PASTE
3.3. EVA
3.4. BACK SHEET
3.5. GLASS
3.6. JUNCTION BOX
3.7. FRAME
3.8. EQUIPMENT
3.9. TOTAL SUPPLY CHAIN COST

4. Sales/Marketing strategy
4.1. MARKETING STRATEGY BY CONTINENT
4.1.1. EU
4.1.2. USA
4.1.3. Asia(excepting China)
4.1.4. Africa
4.1.5. China

5. Penetrable area into Korea market based on supply chain

6. Index
6.1. FIGURE
6.2. TABLE

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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