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Prepaid Distribution in the United States Product Image

Prepaid Distribution in the United States

  • ID: 2318832
  • November 2012
  • Region: United States
  • 25 Pages
  • Mercator Advisory Group


  • 7-Eleven Inc.
  • American Express Co.
  • CashStar Inc.
  • Gap Inc.
  • InComm
  • SCVNGR Inc. (DBA LevelUp)
  • MORE

New Research Shows How Closed-Loop Prepaid Program Managers Drive Volume And Program Profitability

For prepaid card program managers, distribution is top priority. New research from Mercator Advisory Group, Prepaid Distribution Strategies in the United States, examines the methods available to prepaid card program managers as they look for new opportunities to get their cards in front of potential customers.

The report provides an overview of ways that prepaid card issuers and program managers can expand their reach by placing their cards in new locations and leveraging new technologies. The report also discusses the dollar volume loaded onto prepaid cards in both direct-to-consumer and business-to-business channels.

Distribution plans must include both business and technological facets, and this research covers the current state of the digital card market. While these cards and channels will become increasingly important, until now adoption has been slow.

The prepaid card industry needs to study what business channels and technological channels will give them a competitive edge. It is not enough to simply be where your competitors are or to beat them to READ MORE >


  • 7-Eleven Inc.
  • American Express Co.
  • CashStar Inc.
  • Gap Inc.
  • InComm
  • SCVNGR Inc. (DBA LevelUp)
  • MORE

Executive Summary


Technology and Distribution: Plastic Remains the Dominant Form
Mobile Prepaid Cards
Virtual Prepaid Cards

Understanding the Prepaid Distribution Channels
Internal Channels
External Channels

Examining Segments in External Distribution
Card Malls
Open Money Financial Services Cards (General Purpose Reloadable Cards)

Business-to-Business Distribution

On the Business Side, Multichannel Distribution Is Essential
On the Technical Side, Diversity Will Remain

End Notes
Copyright Notice

- 7-Eleven Inc.
- Account Now Inc.
- Ace Cash Express
- Advance America
- Affinion Group
- Aimia Group (Formerly Carlson Marketing)
- American Express Co.
- Apple Inc.
- Bed
- Bath & Beyond Inc.
- Best Buy Co.
- Blackhawk Network
- Cash America International Inc.
- CashStar Inc.
- Check City
- CoinStar Inc.
- Community Financial Service Center
- Dillard's Inc.
- DimpleDough Inc.
- Discover Financial Services
- Dunkin' Brands
- Gap Inc.
- Giftango Corp.
- Google Inc.
- Green Dot Corp.
- H-E-B
- InComm
- iCardMall.com
- Isis
- JPMorgan Chase Bank
- Maritz Holdings Inc.
- MasterCard International Inc.
- Murphy Oil Corp.
- National Retail Federation
- NetSpend Holdings Inc.
- SCVNGR Inc. (DBA LevelUp)
- Speedway LLC
- Starbucks Coffee Co.
- Target Corp.
- Transaction Wireless Inc.
- UniRush LLC. (RushCard)
- Visa Inc.
- Wal-Mart Stores Inc.
- Winn-Dixie Stores Inc.

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