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Operational Analytics Market by Type (Software, Services), Business Function (IT, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021

  • ID: 3984471
  • Report
  • December 2016
  • Region: Global
  • 152 Pages
  • Markets and Markets
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The Operational Analytics Market Size is Estimated to Grow from USD 4.65 Billion in 2016 to USD 10.93 Billion by 2021 at a CAGR of 18.6%

FEATURED COMPANIES

  • Alteryx, Inc.
  • Bentley Systems, Inc.
  • Cloudera, Inc.
  • Continuity Software
  • Evolven Software
  • Gavs Technologies
  • MORE

The author estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI) techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.

Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.

Operational analytics solutions have been deployed across various industry verticals, including telecommunication, retail & consumer goods, manufacturing, energy & utilities, transportation & logistics, government & defense, and others. The energy and utility industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of Radio-Frequency Identifications (RFIDs), sensors, Rich Site Summary (RSS) feeds, smart meters, and smart grids.

North America, followed by Europe, is expected to continue being the largest revenue generating region for the operational analytics vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the operational analytics marketplace.

  • By Company Type: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
  • By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%
  • By Region: North America: 48%, Europe: 30%, APAC: 22%

The operational analytics ecosystem comprises the following major vendors:

1. IBM Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. Microsoft Corporation (U.S.)
4. SAS Institute (U.S.)
5. HPE (U.S.)
6. SAP SE (Germany)
7. Alteryx (U.S.)
8. Cloudera (U.S.)
9. Bentley Systems  (U.S.)
10. Splunk (U.S.)

Research Coverage:

The operational analytics market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business function, application, deployment model, industry vertical, and region.

Reasons to buy the report

  • To get a comprehensive overview of the global operational analytics market
  • To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
  • To gain insights about the major countries/regions in which the operational analytics market is flourishing in various industries
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alteryx, Inc.
  • Bentley Systems, Inc.
  • Cloudera, Inc.
  • Continuity Software
  • Evolven Software
  • Gavs Technologies
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Market Share Across Various Regions
4.3 Operational Analytics Market: Industry Vertical and Region Market
4.4 Life Cycle Analysis, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Service
5.3.3 By Professional Service
5.3.4 By Business Function
5.3.5 By Application
5.3.6 By Deployment Model
5.3.7 By Industry Vertical
5.3.8 By Region
5.4 Market Dynamicsw
5.4.1 Drivers
5.4.1.1 Data Explosion Due to Emergence of Iot-Enabled Technologies
5.4.1.2 Increasing Need for Process and Operations Optimization and Control
5.4.1.3 Adoption of Advanced Data Management Strategies
5.4.1.4 Increasing Focus on Market and Competitive Intelligence
5.4.2 Restraints
5.4.2.1 Organizational Change
5.4.2.2 Complex Analytical Process
5.4.3 Opportunities
5.4.3.1 Positive Roi
5.4.3.2 Changing Customer Experience
5.4.3.3 Increasing Adoption of Cloud
5.4.3.4 Higher Adoption By Smes
5.4.4 Challenges
5.4.4.1 Managing Data Quality and Security
5.4.4.2 Lack of Sufficiently Skilled Staff

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Data Governance for Operational Analytics
6.4 Strategic Benchmarking

7 Operational Analytics Market Analysis, By Type
7.1 Introduction
7.2 Software
7.3 Services
7.3.1 Managed Services
7.3.2 Professional Services
7.3.2.1 System Deployment and Integration
7.3.2.2 Support and Maintenance
7.3.2.3 Consulting Services

8 Market Analysis, By Business Function
8.1 Introduction
8.2 Information Technology
8.3 Finance
8.4 Marketing
8.5 Sales
8.6 Human Resource
8.7 Others

9 Operational Analytics Market Analysis, By Application
9.1 Introduction
9.2 Predictive Asset Maintenance
9.3 Risk Management
9.4 Fraud Detection
9.5 Supply Chain Management
9.6 Customer Management
9.7 Workforce Management
9.8 Sales and Marketing Management
9.9 Others

10 Market Analysis, By Deployment Model
10.1 Introduction
10.2 On-Premises
10.3 On-Demand

11 Operational Analytics Market Analysis, By Industry Vertical
11.1 Introduction
11.2 Telecommunications
11.3 Retail and Consumer Goods
11.4 Manufacturing
11.5 Government and Defense
11.6 Energy and Utilities
11.7 Transportation and Logistics
11.8 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific
12.5 Middle East and Africa
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situations and Trends
13.2.1 New Product Launches and Product Development
13.2.2 Partnerships, Collaborations, Strategic Alliance, and Agreement
13.2.3 Acquisitions
13.2.4 VC Funding

14 Company Profiles
14.1 Introduction
14.2 International Business Machines Corporation
14.2.1 Business Overview
14.2.2 Solutions and Services Offered
14.2.3 Recent Developments
14.2.4 MnM View
14.2.4.1 SWOT Analysis
14.2.4.2 Key Strategies
14.3 Oracle Corporation
14.3.1 Business Overview
14.3.2 Solutions and Services Offered
14.3.3 Recent Developments
14.3.4 MnM View
14.3.4.1 SWOT Analysis
14.3.4.2 Key Strategies
14.4 Microsoft Corporation
14.4.1 Business Overview
14.4.2 Solutions Offered
14.4.3 Recent Developments
14.4.4 MnM View
14.4.4.1 SWOT Analysis
14.4.4.2 Key Strategies
14.5 SAS Institute, Inc.
14.5.1 Business Overview
14.5.2 Solutions and Services Offered
14.5.3 Recent Developments
14.5.4 MnM View
14.5.4.1 SWOT Analysis
14.5.4.2 Key Strategies
14.6 Hewlett-Packard Enterprise
14.6.1 Business Overview
14.6.2 Solutions and Services Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.6.4.1 SWOT Analysis
14.6.4.2 Key Strategies
14.7 SAP SE
14.7.1 Business Overview
14.7.2 Solutions and Services Offered
14.7.3 Recent Developments
14.8 Alteryx, Inc.
14.8.1 Business Overview
14.8.2 Solutions and Services Offered
14.8.3 Recent Developments
14.9 Cloudera, Inc.
14.9.1 Business Overview
14.9.2 Solutions and Services Offered
14.9.3 Recent Developments
14.10 Bentley Systems, Inc.
14.10.1 Business Overview
14.10.2 Solutions and Services Offered
14.10.3 Recent Developments
14.11 Splunk Inc.
14.11.1 Business Overview
14.11.2 Solutions and Services Offered
14.11.3 Recent Developments

15 Key Innovators
15.1 Evolven Software
15.2 Continuity Software
15.3 Gavs Technologies

List of Tables

Table 1 Operational Analytics Market Size and Growth, 2016 - 2021 (USD Billion, Y-O-Y %)
Table 2 Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 3 Software: Market Size, By Region, 2014 - 2021 (USD Million)
Table 4 Services: Market Size, By Type, 2014 - 2021 (USD Million)
Table 5 Services: Market Size, By Region, 2014 - 2021 (USD Million)
Table 6 Managed Services: Market Size, By Region, 2014 - 2021 (USD Million)
Table 7 Professional Services: Market Size, By Region, 2014 - 2021 (USD Million)
Table 8 System Deployment and Integration:  Market Size, By Region, 2014 - 2021 (USD Million)
Table 9 Support and Mantainance: Market Size, By Region, 2014 - 2021 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 2014 - 2021 (USD Million)
Table 11 Operational Analytics Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 12 Information Technology: Market Size, By Region, 2014 - 2021 (USD Million)
Table 13 Finance: Market Size, By Region, 2014 - 2021 (USD Million)
Table 14 Marketing: Market Size, By Region, 2014 - 2021 (USD Million)
Table 15 Sales: Market Size, By Region, 2014 - 2021 (USD Million)
Table 16 Human Resource: Market Size, By Region, 2014 - 2021 (USD Million)
Table 17 Others: Market Size, By Region, 2014 - 2021 (USD Million)
Table 18 Operational Analytics Market Size, By Application, 2014 - 2021 (USD Million)
Table 19 Predictive Asset Maintenance: Market Size, By Region, 2014 - 2021 (USD Million)
Table 20 Risk Management: Market Size, By Region, 2014 - 2021 (USD Million)
Table 21 Fraud Detection: Market Size, By Region, 2014 - 2021 (USD Million)
Table 22 Supply Chain Management: Market Size, By Region, 2014 - 2021 (USD Million)
Table 23 Customer Management: Market Size, By Region, 2014 - 2021 (USD Million)
Table 24 Workforce Manangement: Market Size, By Region, 2014 - 2021 (USD Million)
Table 25 Sales and Marketing Management: Market Size, By Region, 2014 - 2021 (USD Million)
Table 26 Others: Market Size, By Region, 2014 - 2021 (USD Million)
Table 27 Operational Analytics Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 28 On-Premises: Market Size, By Region, 2014 - 2021 (USD Million)
Table 29 On-Demand: Market Size, By Region, 2014 - 2021 (USD Million)
Table 30 Operational Analytics Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 31 Telecommunications: Market Size, By Region, 2014 - 2021 (USD Million)
Table 32 Retail and Consumer Goods: Market Size, By Region, 2014 - 2021 (USD Million)
Table 33 Manufacturing: Market Size, By Region, 2014 - 2021 (USD Million)
Table 34 Government and Defense: Market Size, By Region, 2014 - 2021 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2014 - 2021 (USD Million)
Table 36 Transportation and Logistics: Market Size, By Region, 2014 - 2021 (USD Million)
Table 37 Others: Market Size, By Region, 2014 - 2021 (USD Million)
Table 38 Operational Analytics Market Size, By Region, 2014 - 2021 (USD Million)
Table 39 North America: Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 40 North America: Market Size, By Service, 2014 - 2021 (USD Million)
Table 41 North America: Market Size, By Professional Service, 2014 - 2021 (USD Million)
Table 42 North America: Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 43 North America: Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 44 North America: Market Size, By Application, 2014 - 2021 (USD Million)
Table 45 North America: Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 46 Europe: Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 47 Europe: Market Size, By Service, 2014 - 2021 (USD Million)
Table 48 Europe: Market Size, By Professional Service, 2014 - 2021 (USD Million)
Table 49 Europe: Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 50 Europe: Market Size, By Application, 2014 - 2021 (USD Million)
Table 51 Europe: Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 52 Europe: Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 53 Asia-Pacific: Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Service, 2014 - 2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Professional Service, 2014 - 2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Application, 2014 - 2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 60 Middle East and Africa: Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 61 Middle East and Africa: Market Size, By Service, 2014 - 2021 (USD Million)
Table 62 Middle East and Africa: Market Size, By Professional Service, 2014 - 2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Application, 2014 - 2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 67 Latin America: Operational Analytics Market Size, By Type, 2014 - 2021 (USD Million)
Table 68 Latin America: Market Size, By Service, 2014 - 2021 (USD Million)
Table 69 Latin America: Market Size, By Professional Service, 2014 - 2021 (USD Million)
Table 70 Latin America: Market Size, By Business Function, 2014 - 2021 (USD Million)
Table 71 Latin America: Market Size, By Application, 2014 - 2021 (USD Million)
Table 72 Latin America: Market Size, By Deployment Model, 2014 - 2021 (USD Million)
Table 73 Latin America: Market Size, By Industry Vertical, 2014 - 2021 (USD Million)
Table 74 New Product Launches and Product Development, 2013 - 2016
Table 75 Partnerships, Collaborations, Strategic Alliances, and Agreement, 2013 - 2016
Table 76 Acquisitions, 2013 - 2016
Table 77 VC Funding, 2013 - 2016

List of Figures

Figure 1 Operational Analytics Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Operational Analytics Market is Expected to Grow in the Global Market During the Forecast Period 2016 - 2021
Figure 6 Market Snapshot on the Basis of Type (2016 vs 2021)
Figure 7 Market Snapshot on the Basis of Service (2016 -  2021)
Figure 8 Market Snapshot on the Basis of Professional Service (2016 - 2021)
Figure 9 Market Snapshot on the Basis of Business Function (2016 - 2021)
Figure 10 Market Snapshot on the Basis of Application (2016 -  2021)
Figure 11 Operational Analytics Market Snapshot on the Basis of Deployment Model (2016 - 2021)
Figure 12 Market Snapshot on the Basis of Industry Vertical (2016 vs 2021)
Figure 13 Lucrative Market Prospects in the Operational Analytics Market
Figure 14 North America Commands Over the Operational Analytics Market By Covering the Largest Market Size in 2016
Figure 15 Manufacturing, Government & Defense, and Telecommunications Vertical and North America in the Region Segment is Expected to Gain the Largest Market Size in 2016
Figure 16 Asia-Pacific Soon to Enter Exponential Growth Phase During the Period 2016 - 2021
Figure 17 Evolution of Operational Analytics
Figure 18 Operational Analytics Market Segmentation: By Type
Figure 19 Market Segmentation: By Service
Figure 20 Market Segmentation: By Professional Service
Figure 21 Market Segmentation: By Business Function
Figure 22 Operational Analytics Market Segmentation: By Application
Figure 23 Market Segmentation: By Deployment Model
Figure 24 Market Segmentation: By Industry Vertical
Figure 25 Market Segmentation: By Region
Figure 26 Data Explosion Due to Emergence of Iot and Increasing Need for Process & Operations and Optimization & Control are the Major Driving Factors for the Operational Analytics Market
Figure 27 Value Chain Analysis
Figure 28 Strategic Benchmarking
Figure 29 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 30 Managed Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Support and Maintenance Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 Marketing Segement is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Sales and Marketing Management Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 On-Demand Deployment Model is Expected to Grow at the Higher CAGR During the Forecast Period
Figure 35 Energy and Utilities Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 37 North America is Projected to Have the Largest Market Size in the Operational Analytics Market During the Forecast Period
Figure 38 North America Market Snapshot
Figure 39 Asia-Pacific Market Snapshot
Figure 40 Companies Adopted the Strategy of New Product Launch and Product Development as the Key Growth Strategy From 2013 to 2016
Figure 41 Market Evaluation Framework
Figure 42 Battle for Market Share: the Strategy of New Product Launch and Product Development Was the Key Strategy Adopted By Key Players in the Operational Analytics Market During 2013 - 2016
Figure 43 Geographic Revenue Mix of Top Four Market Players
Figure 44 International Business Machines Corporation: Company Snapshot
Figure 45 International Business Machines Corporation: SWOT Analysis
Figure 46 Oracle Corporation: Company Snapshot
Figure 47 Oracle Corporation: SWOT Analysis
Figure 48 Microsoft Corporation: SWOT Analysis
Figure 49 SAS Institute, Inc.: Company Snapshot
Figure 50 SAS Instituite, Inc.: SWOT Analysis
Figure 51 Hewlett-Packard Enterprise: Company Snapshot
Figure 52 Hewlett-Packard Enterprise.: SWOT Analysis
Figure 53 SAP SE: Company Snapshot
Figure 54 Splunk, Inc.: Company Snapshot

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alteryx, Inc.
  • Bentley Systems, Inc.
  • Cloudera, Inc.
  • Continuity Software
  • Evolven Software
  • Gavs Technologies
  • MORE

The operational analytics market size is expected to grow from USD 4.65 Billion in 2016 to USD 10.93 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6% during the forecast period. The major growth drivers of the market include data explosion due to emergence of IoT-enabled devices, increasing need for process & operations optimization & control, adoption of advanced data management strategies, and increasing focus on market & competitive intelligence.

The operational analytics market is segmented by software and service. The services segment is expected to grow at the highest CAGR during the forecast period. Among all the services, consulting services in the professional services segment is projected to witness the highest demand due to the growing need of operational analytics software solutions across organizations.

Manufacturing holds the largest share of the operational analytics market in 2016. The benefits of using operational analytics in the manufacturing sector are to create a competitive advantage by improving the efficiency across the product life-cycle and providing a relationship between decision-making and Return on Investment (ROI). The energy and utilities vertical is expected to grow at the highest CAGR during the forecast period due to the increasing need to store and manage data coming from oil wells, utility grids, gas grids, smart grids, and other sensors.

The major business functions for which the operational analytics is deployed are Information Technology (IT), marketing, sales, finance, Human Resources (HR). The adoption of operational analytics for marketing is expected to increase significantly in the coming years owing to the increasing need to measure the performance of key metrics such as market attribution, ROI, and ad-campaign effectiveness across industries.

Organizations are deploying operational analytics solutions either on their premises or on demand. The demand for on-demand or cloud-based operational analytics solutions is increasing due to its cost-effective and time-efficient features; its growth is specifically high in Small and Medium Enterprises (SMEs), where low- cost solutions are greatly required.

The global market has been segmented on the basis of regions into North America, Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to continue being the largest revenue generating region for operational analytics vendors for the next five years. This is mainly because in the developed economies of the U.S. and Canada, there is a high focus on innovations obtained from research and development and technology. The APAC region is expected to be the fastest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and various government initiatives such as smart cities across APAC countries including China and India.

Managing data quality & security and lack of sufficiently skilled staff are some of the challenges for the operational analytics market. Factors such as organizational change and complex analytical process are expected to limit the market growth.

Major vendors that offer operational analytics software and services globally are IBM Corporation (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), HPE (U.S.), SAP SE (Germany), Alteryx (U.S.), Cloudera (U.S.), Bentley Systems  (U.S.), and Splunk (U.S.). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships & collaborations, and  acquisitions to expand their offerings in the operational analytics market.

Note: Product cover images may vary from those shown
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  • Alteryx, Inc.
  • Bentley Systems, Inc.
  • Cloudera, Inc.
  • Continuity Software
  • Evolven Software
  • Gavs Technologies
  • Hewlett-Packard Enterprise
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • SAS Institute, Inc.
  • Splunk Inc.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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