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CDN Operational, Account and Content Vertical Analytics 2012 - 2015 Product Image

CDN Operational, Account and Content Vertical Analytics 2012 - 2015

  • Published: February 2013
  • Region: Global
  • 230 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • Akamai
  • Chinacache
  • Highwinds
  • Level 3
  • Mainstream Networks
  • Netdna
  • MORE

CDNs (Content Delivery Networks) raised contract revenue 18.3% in 2012, to $2.28 billion, as value-added services (site/app acceleration, cloud solutions, analytics, specialized HTTP video platforms, content transformation, workflow, management, security and rights protection) in addition to core bandwidth provisioning supporting very large video accounts fuelled market growth.

Sector-wide monthly recurring revenue (MRR) rose 8% to $5,265, calculated as an average of each CDN's revenue-per-account performance comparable, as detailed in this market and business analytics report.

The research report firmly establishes that media and entertainment represents the largest content segment under CDN contract, forming 48.6% of the penetrated market. Professional video, digital video advertising and Internet music radio are highly penetrated verticals.

Professional video bandwidth fees frame a 35.8% share of the available market (counting self-hosting sites), followed by UGC video at 19.6%, mobile video (views and advertising) at 14.8% and music radio/song plays at 11.7%.

Delivery costs are tallied against video views, listening hours, downloads (music/movies) READ MORE >

EXECUTIVE SUMMARY

CDN Delivery Market Improves To a $2.28 Billion Business in 2012

Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue

CDN Market Revenue: 2003 – 2015

International CDNs are estimated at $1.2 billion in 2012 contract billings

Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs

CDN Revenue and Account Growth Rates: 2006 - 2012

Professional video delivery represents the largest share of bandwidth consumption

Bandwidth Provisioning Share By Content Category: 2006 – 2012

CDN Terminology Definitions

SECTION ONE

CDN Market Dynamics Introduction and 2012-2015 Overview

CDN sector business, technology and account acquisition trends

Account Acquisition, new entrants and competitive forces

Retail and transit bandwidth pricing indicators

Video formats and adoption trends

International markets, competition and account winds

Akamai COGS Analysis: 2007 – 2012

Limelight Networks: COGS Analysis 2008 – 2012

CDN accounts under contract swell by 61.2% in 2012

CDN Annual Accounts: 2005 - 2012

CDN Total Year End Accounts: 2012

Akamai continues to lead the market in revenue

CDN Revenue and Market Share: 2010 - 2012

CDN Revenue Analysis: 2010 – 2012

Cap Ex investment rose by 25.1% in 2012

CDN Cap Ex Investment: 2007 - 2012

CDNs continue to deliver Cap Ex investment efficiency balanced against account additions

Cap Ex Analysis: Server Deployments and Account Growth

The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015
CDN Market Revenue Analysis: 2003 - 2015

Average MRR increased 8% in 2012 to $5,265

CDN Monthly Recurring Revenue Analysis: 2005 - 2012

CDN Monthly Recurring Revenue Analysis: 2005 - 2012

Media and Entertainment contract value increased by 20% in 2012

Total Media and Entertainment CDN Contract Value: 2006 - 2012

Entertainment Media Revenue Share of CDN Market: 2006 - 2012

Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue

International CDNs are estimated at $1.2 billion in 2012 contract billings

Global CDN Market Value (Domestic vs. International CDNs)

Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs

CDN Revenue and Account Growth Rates: 2006 - 2012

The global CDN market is estimated at $3.7+ billion in 2012

CDN Global Market Value Comparison: 2006 - 2012

The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012

Commercial Bandwidth Market Value: Audio/Video 2006 - 2012

Professional video delivery represents the largest share of bandwidth consumption

Streaming/HTTP Audio/Video Content Category Share: Commercial Market Value 2006 - 2012

CDN Bandwidth Services Category Share: 2011

CDN Bandwidth Services Category Share: 2012

Retail bandwidth pricing stabilized in 2012

Retail Contract Pricing: 2006 - 2012

Retail and transit pricing declines do not necessarily move in tandem

Annual Pricing Comparison: Retail Versus Transit 2006 - 2012

SECTION TWO

Entertainment and Media: Bandwidth Provisioning and Commercial Market Value

Analytics 2012

Retail and transit commercial market value in media and entertainment content
verticals estimated at $1.7 billion in 2012

CDN Bandwidth Services Content Vertical and Category Share: 2012

Commercial Market Value: Media and Entertainment 2012

Media and entertainment contract value grew by 20% in 2012

Total Media and Entertainment CDN Contract Value: 2006 - 2012

Professional video and UGC video account for 55.4% of commercial market value in 2012; mobile video doubled

Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2012

2012 Commercial Market Value: Entertainment and Media Bandwidth Analysis

Digital music delivery (streaming radio/track play) market value at $85.9 million in 2012

Online Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size

Professional video generated $262.2 million in market value in 2012

Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size

UGC Video Produced a Market Worth $143.7 Million in 2012

UGC Video Pricing and Market Analysis: 95th Percentile Analysis

In-Stream Video Advertising Produced a Market Worth $44.2 Million in 2012 In-Stream Advertising: Pre/Mid/Post Roll Video Bandwidth Services Analysis and Market Size

In-Page Video Impressions Framed a Market Worth $53.7 Million in 2012

In-Page Video Advertising: Bandwidth Services Analysis and Market Size

Download Music and Movies Generated Commercial Market Value of $34.1 Million in 2012

Download Bandwidth Services Analysis and Market Size

Podcasting Bandwidth Services Analysis and Market Size

Mobile Video Delivery Generated Equivalent Market Value of $108.5 Million in 2012

Mobile Video: Bandwidth Services Analysis and Market Size

2012 Transit Commercial Market Value: Media and Entertainment Bandwidth Analysis

Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis)

Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis)

User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis)

Video Advertising: Pre/Mid/Post Roll Transit Bandwidth Services Market Size (95th Percentile Analysis)

In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis)

Download Transit Bandwidth Services Market Size (95th Percentile Analysis) Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis)

Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis)

SECTION THREE

CDN Revenue, Accounts and Operational Analytics

The CDN Sector to Continue Double-Digit Revenue Growth Through 2015

CDN Market Revenue Analysis: 2003 - 2015

CDN Revenue and Market Share: 2010 - 2012

CDN Accounts under Contract Jump 61.2% in 2012

CDN Annual Accounts: 2005 - 2012

CDN Total Year End Accounts: 2012

CDN Revenue and Account Growth Rates: 2006 - 2012

Impact of Growth in Lower MRR Accounts Seen Across Sector MRR Averages

CDN Monthly Recurring Revenue Analysis: 2005 - 2012

CDN Monthly Recurring Revenue Analysis: 2005 - 2012

Server Infrastructure Increases 17.1% in 2012

CDN Server Infrastructure Deployment: 2005 - 2012

CDN Cap Ex Investment: 2007 - 2012

Higher Performance Servers Deployed, Cloud Infrastructure and Self-Service
Options Available Through Amazon Web Services (Aws) Reduce Cap Ex Requirements for Smaller CDNs

Cap Ex Analysis: Server Deployments and Account Growth

CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure

Profile and Analysis 2003 - 2015 (Part One)

CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure

Profile and Analysis 2003 - 2015 (Cont.)

SECTION FOUR

CDN penetration of professional video at 84.5% of total 2012 views

Professional Video Views and CDN Penetration: 2012

Professionally Produced and Distributed Digital Video: CDN/Bandwidth Provider

Analysis 2012

SECTION FIVE

UGC/Social Networking/Semi-Professional Content Concentrated and Predominately

Self-Hosted

UGC/Social Networking/Semi-Professional Video Views and CDN Penetration: 2012

Semi-Professional, UGC and Social Digital Video: CDN/Bandwidth Provider Analysis 2012

SECTION SIX

Internet Music Radio and Song Play Delivery Market Place at 70% CDN Penetration in 2012

Music Radio/Song Play Listening Hours Delivered Under CDN Contract: 2012

Internet Music Radio and Song Play Services: CDN/Bandwidth Provider Analysis 2012

SECTION SEVEN

Q & A's

AKAMAI

BITGRAVITY& TATA COMMUNICATIONS CDN

CDNETWORKS

CHINACACHE

EDGECAST

HIGHWINDS

INTERNAP

LEVEL 3

LIMELIGHT NETWORKS

MAINSTREAM NETWORKS

MIRROR IMAGE

NETDNA

YOTTAA

ACCUSTREAM RESEARCH: CDN SECTOR EXPANDS 18.3% IN 2012 TO $2.28 BILLION; NETWORK AND PLATFORM SPECIALIZATION SHARPENS ACCOUNT ACQUISITION FOCUS

CDNs (Content Delivery Networks) raised contract revenue 18.3% in 2012, to $2.28 billion, as value-added services (site/app acceleration, cloud solutions, analytics, specialized HTTP video platforms, content transformation, workflow, management, security and rights protection) in addition to core bandwidth provisioning supporting very large video accounts fueled market growth.

Sector-wide monthly recurring revenue (MRR) rose 8% to $5,265, calculated as an average of each CDN's revenue-per-account performance comparable, as detailed in this market and business analytics report produced by AccuStream Research.

The report, CDN Operational, Account and Content Vertical Analytics 2012 – 2015, establishes that media and entertainment represents the largest content segment under CDN contract, forming 48.6% of the penetrated market. Professional video, digital video advertising and Internet music radio are highly penetrated verticals.

Professional video bandwidth fees frame a 35.8% share of the available market (counting self-hosting sites), followed by UGC video at 19.6%, mobile video (views and advertising) at 14.8% and music radio/song plays at 11.7%.

Delivery costs are tallied against video views, listening hours, downloads (music/movies) and video advertising (pre/mid/post roll and in-page) revealing total bytes delivered by content vertical.

Operations and infrastructure analysis includes deployed servers, bandwidth percentage of COGS and retail contracts, R & D initiatives plus Cap Ex spending.

Capital efficiency compares new CDN accounts added during the year modeled against revenue and server infrastructure. CDN contracts rose by 61.2% to 54,835, server infrastructure 17.1%, with strong account growth registered in lower MRR bands.

The CDN market is valued across content verticals against both volume (gigabytes transferred) and rate (Mbps) pricing, including transit. Current and historical bandwidth pricing trends are provided.

CDNs include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, ChinaCache, EdgeCast, Mirror Image, Level 3, Internap, Highwinds, Cachefly, Cloudflare, Mainstream Networks and NetDNA, among others.

This report's extensive Q & A's conducted with top tier management, technology and sales talent address network topologies and capacity, solutions innovation, software and infrastructure advantages underlying account acquisition strategies.

- Akamai

- Bitgravity& Tata Communications Cdn

- Cdnetworks

- Chinacache

- Edgecast

- Highwinds

- Internap

- Level 3

- Limelight Networks

- Mainstream Networks

- Mirror Image

- Netdna

- Yottaa

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