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State of the Industry: Vodka in the U.S. (15th Edition)

  • Report

  • 60 Pages
  • November 2025
  • Region: United States
  • Sundale Research
  • ID: 5206405

Demographics Support Upscale Vodka Consumption

The 15th edition of this Vodka industry report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report features historical, current, and future trends covering the 2010-2029 period.

It is an essential resource for the Vodka industry covering the most important trends for the busy executive, including detailed data on:

  • vodka sales and consumption by price point
  • flavored vodka trends
  • sales for the leading brands
  • foreign trade activity
  • distilled spirits expenditures by demographic groups
  • and pricing trends.

Utilizing various sources and primary research, the report also analyzes new developments shaping the industry, such as:

  • the soaring popularity of ready-to-drink (RTD) cocktails, the trend toward upscale and high end vodka consumption
  • demographic consumption patterns
  • the use of natural and premium ingredients
  • new and unique flavors and flavor combinations
  • health and wellness trends
  • social media’s influence
  • and the impact of the economy and tariffs.

Table of Contents

Written Analysis
  • Drivers of Industry Growth
  • Demographics Support Upscale Vodka Consumption
  • Flavored Vodka Sales and Market Shares
  • Overall Vodka Sales Trends
  • Value Priced Vodkas
  • Premium Vodkas
  • High End Premium Vodkas
  • Super Premium Vodkas
  • Per Capita Consumption Trends
  • Foreign Trade and Tariffs
  • Leading Vodka Brands
  • Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth
  • Demographic Trends for Expenditures on Distilled Spirits
  • Consumer Price Trends for Distilled Spirits
  • Economy’s Impact on Vodka Sales
  • Social Media is a Vital Marketing Tool for Vodka Companies
  • Greener Practices Can Boost Profits and Demand
  • Sources and Methodology
Statistical Tables
  • Dollar and Volume Sales of Vodka in the U.S., 2010-2029
  • Average Price Per 9-Liter Case of Vodka Sold in the U.S., 2010-2029
  • Dollar Sales of Vodka in the U.S., by Price Point, 2010-2029
  • Volume Sales of Vodka in the U.S., by Price Point, 2010-2029
  • Distribution of Vodka Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029
  • Dollar Sales of Vodka in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Volume Sales of Vodka in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Per Capita Consumption of Vodka in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024
  • Value and Volume of U.S. Vodka Imports, 2010-2029
  • U.S. Imports of Vodka, by Top 10 Import Countries, 2023 and 2024
  • Value and Volume of U.S. Vodka Exports, 2010-2029
  • U.S. Exports of Vodka, by Top 10 Export Countries, 2023 and 2024
  • Top 25 Brands of Vodka, Ranked by Global Sales, 2024
  • Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029
  • U.S. Consumer Price Trends for Distilled Spirits, 2010-2029
  • U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029
Graphs
  • Dollar Sales of Vodka in the U.S., 2019-2029
  • Average Price Per 9-Liter Case of Vodka Sold in the U.S., 2019-2029
  • Per Capita Consumption of Vodka in the U.S., 2019-2029