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Candy - Global Outlook Product Image

Candy - Global Outlook

  • Published: January 2012
  • Region: Global
  • 188 Pages
  • Global Industry Analysts, Inc

The global outlook series on Candy provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Mexico, Japan, France, Germany, Italy, Russia, Spain, UK, Australia, China, Hong Kong, India, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, Argentina, Brazil, Chile, Colombia, Venezuela, and Saudi Arabia, among others.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 632 Candy-manufacturing companies worldwide.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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CANDY

A GLOBAL OUTLOOK, JANUARY 2012

CONTENTS

1. OVERVIEW 1
Confectionery Market In Retrospect 2
Resilience of the Sugar-free Gum Category 2
Market Highlights 2
Table 1: Global Candy Market (2010): Per Capita Consumption
of Candy (in Kgs Per Year) by Select Countries 3
Post Recessionary Analysis of the Global Confectionery Market 3
Gums, Mints and Breath Freshners to Witness Growth Post
Recession 3
Rise in Product Launches Forecast Post-recession 3
Organic Confections Sales to Revive Post Recession 4
Specialty Chocolates Steers Sales Growth in the Confectionery
Markets 4
Key Statistics 4
Table 2: Leading Players in the Global Candy Market (2010) -
Annual Revenues (in US$ Billion) 4

Table 3: Global Candies, Confectioneries, Gum and Derivatives
Market (2010): Production Breakdown (in Thousand Tons) by
Select Countries 5

Table 4: Global Confectionery Market (2010): Percentage
Breakdown of Value Sales by Type 5

Table 5: Global Sugar Confectionery Market by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2015 6

Table 6: Global Sugar Confectionery Market (2011 & 2015):
Percentage Breakdown of Value Sales for US, Canada, Europe,
Asia- Pacific, Latin America and Rest of World by Geographic
Region 7

2. MARKET DYNAMICS 8
Lifestyles, Eating Habits and Demographic Profiles 8
Health Benefits Lead the Confectionery Product Claims 8
Challenges in Dietary Concerns 8
Texture and Taste Balancing 8
Healthy Ingredients in Confectionery Products 9
Leading Product Claims in the Global Sugar and Gum
Confectionery Market (2010): Ranked on the Basis of
Popularity 9
Top Product Claims in the Global Chocolate Confectionery
Market (2010): Ranked on the Basis of Popularity 10
Consumer Profile for Candies 10
Disposable Incomes and Other Macro Economic Factors 10
Product Innovation, Package Innovation and Branding 10
Focus Shifts to Healthy and Environmentally Sustainable Products 11
Competition from Snack Foods and other Impulse Buys 11
Seasonality 11
National Attitudes Affect Candy Consumption 12
Healthy Candies Vroom the Candy Street 12
Dark Chocolates Catch Consumer Fancy as a Healthful Indulgence 13
Licorice, A Dominant Candy Sector 13
Innovation Spurred by the War for Shelf and Mind Space 13
New Flavors and Natural Ingredients Drives Up the Candy Sector 14
Novelty/Interactive Candies Foray into the Sector 14
Seasonal Sales - Going Strong 14
Licensed Candies: Strengthening Profits 15
Private Label - Hitting the Right Note 15
A ‘Flavorful' Growth 15
Demand On Rise for Soft Chewy Segment of Non-Chocolate Candies 16
Sour Soars 16
Caramel and Fruity Flavors Dominate the Chewy Candy Sector 16
Combo Flavor Candies Catching Up 17
Petty Looks Pretty 17
Energy Bars: The Pocketsize Power Houses 17
High Costs of Living Propel Value Sales 17
Mature Markets Seek ‘Healthier' Sales 18
Candy Makers Shifting Operations Overseas 18
Premiumization Pampers Value Growth in Chocolate Candy 18
Sugar Candy Continues to Lure Strong Sales 18
Indulgence and Fitness: Strategic ‘Fit' for the Candy Industry 19
Product Variety Deepens Market Fragmentation 19
Candy Sector Attracts Investors 19
Tactical Acquisitions Charges Up the Candy Market 19
Consolidation Leaves no Room for Small Players 20
Rising Business Costs to Affect Candy Market 20
Requirement of More Transparent Labeling for Candy Sector 20
Retail Makeover Widens Candy Sales 20
Table 7: Global Confectionery Market (2010): Percentage
Region-wise Breakdown of Confectionery Distribution By Retail
Channel- Supermarkets/hypermarkets, Discounter, Small Grocery
Retailers, Confectionery Specialist, Other Grocery Retailers,
Non- Grocery Retailers, Non-Store Retailing 21
‘Developing' Markets 22

3. SEGMENTAL PERSPECTIVE 23
Sugar Candy 23
Innovation and Positioning Strategies Upstage the Sugar Sector 23
Appeasing the Connoisseur is no Kid's Game 23
Licensing and Novelty: Reviving Fortunes 24
Chocolate Candy 24
Cacao: Literally, Food of the Gods 24
Table 8: Global Cocoa Production (in ‘000 Tons) by Region
for the Years 2008 through 2010 25

Table 9: Leading Players in the Global Cocoa Processing
(2010): Percentage Breakdown of Market Share for Cargill,
ADM, Barry Callebaut, Blommer and Others 26

Table 10: Global Chocolate Production for 2008 by Select
Countries (in Millions of Tons) 26
Global Chocolate Market Poised to Grow Exorbitantly 26
Masking the Fall in Volumes 26
Chocolate Candy Market - Competition from Private Label
Warded off 27
Weakening Foothold in Mature Markets 27
Squeezing Profitability Vs Industry Ploys 27
Innovation Leads the Chocolate Industry 28
Candied Fruits and Nuts 28
Healthy Eating Beefs Up Demand 28
Outlook 28

4. MERGERS & ACQUISITIONS 30

5. STRATEGIC CORPORATE DEVELOPMENTS 33

6. PRODUCTS LAUNCHES/ DEVELOPMENTS 38

A REGIONAL MARKET PERSPECTIVE 47

1. NORTH AMERICA 47

1a. UNITED STATES 47
An Overview 47
Changing US Candy Market Scenario 47
Interesting Candy Facts 47
Market Trends 48
Confections Unscathed By Recession! 48
Rise of the "Baby Boomlet" Generation Sets in Changes 48
Introduction of Intense Non-Chocolate Flavors Drive Sales 48
Chocolate Flavored Candies Make a Comeback 49
Sales of Candies and Chewing Gums Rising in Convenience Stores 49
Sugar-Free Candies Gaining Grounds in Non- Chocolate
Confectionery Sector 49
Premium Chocolates, A Darling Candy Category of the Mass-
Market Channels 49
Branded Vs Private Label Candy 50
Diet Candy - The Sugar-free ‘Sweetener' 50
Sugar-Free Products Enter Mainstream 50
Snacking Posts Smacking Growth 50
Savvy Marketers Entice the Hispanic Tastes 51
Few Private Labels 51
Changing Face of the Candy Market 51
Novelty Candy: Splendid Growth 51
Non-Chocolate Candy: Cursed by Incursions 52
Dichotomy Props Sales 52
Seasonality Soars Sales 52
Supermarkets are the Largest End-Outlets 52
Growth Drivers 53
Retailing Trends 53
Food Stores Clock Highest Sales 53
Key Statistics 53
Table 11: US Candy Market (2010): Percentage Breakdown of
Value Sales by Category 53
Leading Brands in the US Chocolate Candy Bar Market (2010):
Ranked on the Basis of Highest Value Sales in US$ Million (1
for Highest Sales) 54
Table 12: Leading Brands in the US Licorice Market (2010):
Percentage Breakdown of Market Share for Twizzler, Red Vines,
Good & Plenty, Twizzler Pull N Peel, Twizzler Nibs, Private
label and Others 54

Table 13: Leading Brands in the US Marshmallow Market (2010):
Percentage Breadown of Market Share for Kraft Jet Puffed,
Campfire, Jet Puffed Funmallows, De La Rosa, Jet Puffed
Holiday Mallows, Private label, and Others 55

Table 14: Leading Brands in the US Chocolate Candy Market
(2010): Percentage Breakdown of Volume Sales for Hersheys, M
& Ms, Hersheys Kisses, Cadbury, Private Label, Snickers,
Hersheys Special Dark, Hersheys Symphony, Reeses, Hersheys
Nuggets, and Others 55

Table 15: Major Brands in the US Hard Sugar Candy Market
(2010): Percentage Breakdown of Market Share for Jolly
Rancher, Werthers Original, Life Savers, Charms Blow Pop,
Tootsie Roll Pops, Nips, Spangler Dum Dum Pops, Creme Savers,
Private label and Others 56

Table 16: Sugar-Free Candy Market in the US (2010):
Percentage Breakdown of Volume Sales by Category 56

Table 17: Leading Brands in the US Sugar- free Candy Market
(2010): Percentage Breakdown of Value Sales for Lifesavers,
Werthers Original, Halls Refresh, Baskin Robbins, Nips,
Private Labels and Others 57

Table 18: Leading Brands in the US Sugar- Free Chocolate
Candy Market (2010): Percentage Breakdown of Market Share for
Russell Stover, Hersheys, Dove, Reeses, Whitmans Sampler,
York Peppermint Patty, DeMets Turtles, and Others 57

Table 19: Leading Players in the US Novelty Non Chocolate
Candy Market (2010): Percentage Breakdown of Market Share for
Nestlé USA Inc., Topps Company Inc., Tootsie Roll Industries,
Pez Candy, Ce De Candy Inc., Necco, Farleys and Sathers
Candy, Candyrific, William Wrigley Junior Co., Private label
and Others 58

Table 20: Leading Brands in the US Gums Market(2010):
Percentage Breakdown of Market Share for Wrigleys Double
Mint, Wrigleys Juicy Fruit, Wrigleys Winterfresh, Wrigleys
Spearmint, Wrigleys Big Red, Freedent, Bubblicious, Hubba
Bubba Max, and Others 58

Table 21: Leading Brands in the US Sugar-less Gum Market
(2010*): Percentage Breakdown of Value Sales for Orbit,
Trident, Wrigleys Eclipse ,Wrigley's 5, Stride, Wrigley's
Extra, Trident White, Orbit White, Dentyne Ice, and Others 59

Table 22: Leading Brands in the US Non-Chocolate Chewy Candy
Market (2010): Percentage Breakdown of Market Share for
Skittles, Starburst, Reeses Pieces, Sour Patch Kids, Just
Born Mike and Ike, Jaret Swedish Fish, Life Savers Gummies,
Private label and Others 59

1b. CANADA 60
Canadian Confectionery Industry: Now and Then! 60
Canadian Confectionary Gum Market 60
Chocolate Remains Popular 61

1c. MEXICO 62
Market Overview 62
A Future Market for Candies 62
Retailers Dominate the Distribution Channel 62
Growth Drivers 62

2. JAPAN 64
Market Primer 64
Tapping the Gray Market: An Emerging Market Trend 64

3. EUROPE 65
Candy Market in Europe - A Kaleidoscope of Differing Tastes 65
Obesity a Major Cause of Concern 65
Growth in Mature Markets 65
Sugar-Free Gum at an All Time High in Europe 65
New Chocolate Rules Discount Chocolate Costs 66
Travel Retailing: The ‘Big' Game 66
Key Statistics 67
Table 23: European Sugar Confectionery Market by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2015 67

Table 24: European Sugar Confectionery Market (2011 & 2015):
Percentage Breakdown of Value Sales for France, Germany,
Italy, UK, Spain, Russia and Rest of Europe by Geographic
Region 68

3a. FRANCE 69
Market Overview 69
Chocolate Market Succumbs To Recession 69
An Enthusiastic Consumer of Chocolate 69
Key Statistics 70
Table 25: France Candy Market (2010): Percentage Breakdown of
Market Share by Type 70
Table 26: Leading Players in the French Candy Market (2010):
Percentage Breakdown by Revenues 70
Table 27: French Candy Market (2010): Percentage Breakdown of
Revenues by Retail Channel 71

3b. GERMANY 72
Market Primer 72
Costs Restrain Growth of German Confectionery 72
Traditional Confectioneries Fade in Light of Burning Health
Concerns 72

3c. ITALY 73
Local Producers Eye Overseas Opportunities 73

3d. RUSSIA 74
Competitive Landscape 74
Chocolate Consumption Still a Luxury 74
Caramels: A Tough Sell 74
Consolidation Ripples in Russia 74

3e. SPAIN 75
Overview 75

3f. UNITED KINGDOM 76
Overview 76
Outlook 76
Chocolate Confectionery Market Trends: 2009-2011 76
Private Labels Closely Trail Market Leaders 77
Table 28: Chocolate Candy Market in the UK (2009 & 2010):
Advertising Expenditures in £ Million by Media Type - TV,
Outdoor, Cinema, Radio, and Press 77
Recession Trends in the UK Confectionaries Market 77
Chocolate Confectionery Market Witnesses a Decline in Sales 77
Recession Brings in Opportunities- Manufacturers Leverage
with New Product Launches 77
Consolidation and Brand Extensions Mark the Year 2008 78
Manufacturers Emphasize More on Value 78
Low Calorie Confectionery Offers Hope for Future Growth 78
Private Labels Closely Trail the Market Leaders 79
Implications of the Review of Foodstuffs' Labeling 79
Purpose of Purchase: Stocking and Snacking Fuel Volumes 80
Demographics of Chocoholics 80
Purchase Decision: Increasingly Driven by Impulse 80
Competition 80
Table 29: Leading Manufacturers in the UK Chocolate Market
(2010): Percentage Breakdown of Value Sales for Cadbury
Trebor Basset, Mars, Ferrero, Kraft Foods, Private Labels and
Others 80

Table 30: Leading Brands in the UK Gum Market (2010):
Percentage Breakdown of Value Sales for Wrigleys Extra,
Haribo gums and jellies, Rowntrees gums and jellies,
Maynards gums and jellies, Wrigleys Airwaves, Trebor
Softmints, Starburst, Polo, Private label and Others 81

3g. REST OF EUROPE 81
Overview 81

3ga. AUSTRIA 82
Stability Retains Vitality 82
Emerging Out of Quality Concerns 82

3gb. BELGIUM 83
Overview 83

3gc. BULGARIA 83
Overview 83

3gd. CZECH REPUBLIC 84
Age Influences Product Choice 84
Unhealthy Ingredients-A Turn Off! 84
Czech Consumer Looks for More... 84
Changing Retail Trends 84

3ge. DENMARK 85
Europe's Leading Consumer of Confectionery 85

3gf. FINLAND 85
Overview 85

3gg. GREECE 85
Per Capita Consumption Low 85

3gh. HUNGARY 86
Hunger for Functional Confectionery 86
Inexpensive Products are Popular 86

3gi. IRELAND 87
Highest Per Capita Consumption 87

3gj. NORWAY 87
Growing the Sugar-Free Way 87

3gk. POLAND 88
Rising Economic Multiples Spur Industry Interests 88
Confectionery Consumption on Rise, Driven by Chocolate 88

3gl. PORTUGAL 88
Overview 88

3gm. SWEDEN 89
The Novelty Den 89

3gn. SWITZERLAND 90
World Renowned Quality 90
Swiss Chocolate Market Tastes Sweet Growth 90
Rising Chocolate Imports Cause Major Concern 91

3go. THE NETHERLANDS 91
‘Dutch' Crafting the European Confectionery Markets 91

3gp. TURKEY 92
Pricing is the Key 92

3gq. UKRAINE 92
Overview 92

4. ASIA-PACIFIC 93
Market Overview 93
Asia-Pacific to Offer Opportunities On a Platter 93
Sugar Confectionery Consumption Exceeds Chocolate Consumption 94
Price Sensitivity Discounts Premiumization 94
Key Statistics 95
Table 31: Asia-Pacific Sugar Confectionery Market by
Geographic Region - Japan, Australia, China and Rest of
Asia-Pacific Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2015 95

Table 32: Asia-Pacific Sugar Confectionery Market (2011 &
2015)- Percentage Breakdown of Value Sales for Japan,
Australia, China and Rest of Asia-Pacific by Geographic
Region 96

4a. AUSTRALIA 97
Overview 97
A Premium Chocolate Exporter 97

4b. CHINA 98
Sweet Tooth Getting Sweeter 98
Market Trends 98
Changing Landscape of Chinese Candy Market 98
Demand Picking Up 99
Candy Gifts - Gaining Momentum 99
Green Field Ventures by MNCs Domesticate the Candy Industry 99
Consumer Perspective 99

4c. HONG KONG 100
Overview 100

4d. INDIA 101
Overview 101
Table 33: Leading Players in the Indian Confectionery Market
(2010): Percentage Share Breakdown for Cadbury PLC, Perfetti,
Nestlé S.A., and Others 101
Outlook 101

4e. KOREA 102
Overview 102
Emerging Economies Turn Eye Candies for Korean Confectioners 102

4f. MALAYSIA 102
Multinational Companies Dominate 102

4g. NEW ZEALAND 103
High Consumption Drives Candy Sales 103

4h. PHILIPPINES 103
Overview 103
Imports Demand High Brand Equity 103

4i. SINGAPORE 104
Indulgence in Chocolate Reaching New Heights 104

4j. TAIWAN 105
Low-Sweet Functional Products are the Sweetest Sellers 105
Key Statistics 105
Table 34: Taiwanese Sugar Confectionery Market (2010):
Percentage Breakdown of Value Sales by Sub-Sector 105

Table 35: Taiwanese Candy Market (2010): Percentage Breakdown
of Value Imports in US$ by Country of Origin 106

4k. THAILAND 106
Westernization Drives up Sales 106

4l. VIETNAM 107
Overview 107

5. LATIN AMERICA 108
Key Statistics 108
Table 36: Latin American Sugar Confectionery Market by
Geographic Region for Brazil and Rest of Latin America
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2010 through 2015 108

Table 37: Latin American Sugar Confectionery Market (2011 &
2015): Percenatge Breakdown of Value Sales for Brazil and
Rest of Latin America by Geographic Region 109

5a. ARGENTINA 110
Overview 110
A 2010 Review of the Confectionery Market in Argentina 110
Chocolate Exports Increases 110

5b. BRAZIL 111
Overview 111
Brazilian Cocoa Attracts Foreign Giants 111

5c. CHILE 112
Underdeveloped Market for Confectionery 112

5d. COLOMBIA 113
A ‘Voluminous' Growth 113

5e. VENEZUELA 113
Overview 113

6. MIDDLE EAST 114
Overview 114
Table 38: Leading Players in the Middle East Confectionery
Market (2010): Percentage Breakdown by Revenues 114
Economic Recovery to Accelerate Confectionery Sales 114

6a. SAUDI ARABIA 115
Consumption on Rise 115

6b. IRAN 115

6c. ISRAEL 116

7. AFRICA 116

7a. SOUTH AFRICA 116
An Overview 116

7b. EGYPT 117
An Overview 117

GLOBAL DIRECTORY

Rising commodity prices, shrunken consumer expenditures and surging raw material prices were all factors that contributed to the recessionary pressures on the candy industry. Some sub-segments, particularly seasonal candy were among the worst affected. However, gourmet chocolate, chewy and gummy candy and licorice segments registered sales growth. Another segment that remained relatively unaffected by the recession included the sugar-free gum. However, sales of most candy products picked up post recession and the market is expected to post continued positive growth through 2015. The effect of the global recession on the candy industry was in part evidenced by the decline in the number of product launches. Post-recession, manufacturers have engaged themselves in channelizing research and development activity towards long-term solutions, so as to compensate for the losses incurred during recession. Several manufacturers have modified and altered products to increase their appeal to consumers. Some of the very popular product claims include Kosher, organic and low/reduced/no sugar containing products. Products focusing on health benefits continue to lead sales as consumers turn to adopting healthier lifestyle practices.

Consumer demographics, psychographics and regional cognizance are the key determinants of consumption trends in the confectionery industry. Mapping these attributes enables global confectionery makers to undertake a comprehensive opportunity analysis. The top four markets of candy industry include Western Europe, North America, Asia Pacific and Eastern Europe. Per capita consumption of candy in mature economies range far above that of the emerging economies, leaving little space for vertical expansion, whereas, emerging economies offer higher market space for both vertical and horizontal expansion, in terms of product extension and innovation.

Gums, breath freshener and mint sales are poised to grow at a healthy rate post recession. Surprisingly, even during the recessionary period, the segment sales were not particularly affected because of low-price benefits. Simultaneous efforts by manufacturers to innovate products in terms of novel packaging techniques and new flavor introductions steered upward growth. Functionality, environmentally sustainable packaging procedures and associated health benefits such as teeth whitening and strengthening are expected to increase sales in the near future.

© Global Industry Analysts, Inc., USA.

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