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Global Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Forecast to 2030- Product Image
Global Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Forecast to 2030- Product Image
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Global Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Forecast to 2030

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  • 290 Pages
  • May 2024
  • Region: Global
  • Markets and Markets
  • ID: 5137026
Description Jump to:
The global automotive HUD market size is projected to grow from USD 1.2 billion in 2024 to USD 2.4 billion by 2030, at a CAGR of 12.3%. Increasing awareness of vehicle safety and a steady increase in demand for luxury and high-end cars, particularly in emerging markets, is expected to boost the revenue growth of the automotive HUD market during the forecast period. The rising demand for connected vehicles and the desire for an enhanced in-vehicle experience are also key factors anticipated to drive market growth.

The windshield HUD segment is estimated to grow at a significant CAGR during the forecast period.

The windshield HUD segment is anticipated to develop at a notable CAGR. In near future, there will likely be a rise in demand for windshield HUDs since they provide more information than combiner HUDs. Furthermore, during the projection period, the windshield HUD segment is anticipated to rise due to the integration of augmented reality technology. Due to the rising demand for premium vehicles with cutting-edge in-vehicle safety systems, the high installation rate of windshield HUDs in mid-segment vehicles, and the growing demand for advanced in-vehicle technology in advanced markets like China and Japan, Asia Pacific is predicted to become the largest market for windshield HUDs by 2030.

Economy Car segment is likely to be the fastest growing segment in the automotive HUD market during the forecast period.

The economy car segment is the fastest growing in the automotive HUD market, while the luxury car segment is projected to be the largest during the forecast period. In 2023, Cherry (China) introduced its Exceed Stellar models in China, featuring AR HUDs. Both Mercedes-Benz and Volkswagen also offer AR HUDs in their car models, which display navigation functions with arrows guiding drivers through turns and exit ramps. Continental AG (Germany) is also collaborating with BMW to integrate AR capabilities into a vehicle HUD system, which is expected to debut in premium cars. Models that offer HUDs as standard equipment include the Cadillac LYRIQ, Mazda Carol Hybrid, BMW 7 Series, Volvo XC90, Chevrolet Corvette Stingray, Mazda Mazda3, Lexus RX, Jaguar XF, Mercedes-Benz C-Class, and MINI Cooper.

North America shows high growth potential for automotive HUD market.

In the US and Canada, the high disposable income of consumers has led to increased vehicle demand. There is a growing consumer preference for in-vehicle safety and comfort electronics. In response to this rising demand, numerous North American OEMs now include infotainment and navigation units as standard features in mid-range and premium passenger vehicles.

Premium vehicles are equipped with advanced applications, such as HUDs integrated with ADAS functions. The escalating demand for these in-vehicle features propels the need for advanced display technologies in vehicles. As the prices of display applications decrease, these displays are becoming more affordable for mid-range vehicles. Increasingly, premium vehicles are expected to adopt augmented reality HUDs that integrate various ADAS functions. The region is anticipated to become the largest luxury car market, resulting in a high demand for advanced safety features and technologies such as augmented reality.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive HUD market. The break-up of the primaries is as follows:
  • By Company Type: Automotive HUD Manufacturers - 60%, OEMs - 20%, and Tier 2 - 20%
  • By Designation: CXOs - 23%, Manager - 43%, and Executives - 34%
  • By Region: North America - 30%, Europe - 45%, and Asia Pacific - 25%
The automotive HUD market comprises major manufacturers such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), Foryou Corporation (China), Yazaki Corporation (Japan), and Valeo (France), etc.

Research Coverage:

The study covers the automotive HUD market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as HUD type, technology, vehicle class, offering, vehicle type, EV type, propulsion type, level of autonomy, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.

This research report categorizes Automotive HUD Market by HUD Type (Windshield HUD, and Combiner HUD), Technology (2D HUD, 3D HUD, and AR HUD), Offering (Hardware, and Software), Vehicle Type (Passenger Cars, and Commercial Vehicles), Vehicle Class (Mid-Segment Cars, Luxury Cars, and Economy Cars), Level of Autonomy (Non-autonomous Cars, Semi-autonomous Cars, and Autonomous Cars), Propulsion Type (ICE vehicles and Electric Vehicles), EV Type (BEVs, PHEVs, HEVs and FCEVs), and Region (Asia Pacific, Europe, and North America).

The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive HUD market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive HUD market. This report covers a competitive analysis of SMEs/startups in the automotive HUD market ecosystem.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive HUD market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Increasing awareness about passenger and vehicle safety, demand for enhanced in-vehicle experience, rising demand for connected vehicles, steady growth in demand for luxury and high-end segment cars, mainly in emerging markets), restraints (Requirement for greater space in automotive cockpits, lack of luminance and high-power consumption), opportunities (Increasing demand for semi-autonomous vehicles, rising penetration of electric vehicles, introduction of portable HUDs at lower prices in low and middle-segment cars, increasing investment in automotive head-up displays), and challenges (Optical Challenges in head-up display systems, integration with existing infrastructure) influencing the growth of the automotive HUD market
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive HUD market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the automotive HUD market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive HUD market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others in the automotive HUD market

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
Table 1 Automotive HUD Market Definition, by HUD Type
Table 2 Automotive HUD Market Definition, by Vehicle Type
Table 3 Automotive HUD Market Definition, by Level of Autonomy
Table 4 Automotive HUD Market Definition, by Technology
Table 5 Automotive HUD Market Definition, by Vehicle Class
Table 6 Automotive HUD Market Definition, by Offering
Table 7 Automotive HUD Market Definition, by Propulsion Type
Table 8 Automotive HUD Market Definition, by Electric Vehicle Type
1.3 Market Scope
1.3.1 Markets Covered
Figure 1 Automotive HUD Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered
1.4 Inclusions and Exclusions
Table 9 Inclusions and Exclusions
1.5 Currency Considered
Table 10 USD Exchange Rates
1.6 Stakeholders
1.7 Summary of Changes
2 Research Methodology
2.1 Research Data
Figure 2 Research Design
Figure 3 Research Process Flow
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.1.2 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interview Participants
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
Figure 4 Breakdown of Primary Interviews: by Company Type, Designation, and Region
2.1.2.4 List of Primary Participants
2.2 Market Size Estimation
Figure 5 Research Methodology: Hypothesis Building
2.2.1 Recession Impact Analysis
2.2.2 Bottom-Up Approach
Figure 6 Bottom-Up Approach
2.2.3 Top-Down Approach
Figure 7 Top-Down Approach
Figure 8 Research Design and Methodology
2.3 Data Triangulation
Figure 9 Data Triangulation
Figure 10 Market Growth Projections from Demand-Side Drivers
2.4 Factor Analysis
Figure 11 Factor Analysis for Market Sizing: Demand and Supply Sides
2.5 Research Assumptions
2.6 Research Limitations
2.7 Risk Assessment
3 Executive Summary
Figure 12 Automotive HUD Market Outlook
Figure 13 Automotive HUD Market, by Region, 2024-2030
Figure 14 Automotive HUD Market, by Vehicle Type, 2024-2030
Figure 15 Automotive HUD Market, by Technology, 2024-2030
Figure 16 Key Players in Automotive HUD Market
4 Premium Insights
4.1 Attractive Opportunities for Players in Automotive HUD Market
Figure 17 Increasing Demand for Road Safety and Enhanced Driving Experience to Drive Market
4.2 Automotive HUD Market, by Region
Figure 18 Asia-Pacific to Account for Largest Market Share in 2024
4.3 Automotive HUD Market, by HUD Type
Figure 19 Windshield HUD to be Dominant Segment During Forecast Period
4.4 Automotive HUD Market, by Technology
Figure 20 3D HUD to be Fastest-Growing Segment During Forecast Period
4.5 Automotive HUD Market, by Electric Vehicle Type
Figure 21 BEV Segment to Lead Market During Forecast Period
4.6 Automotive HUD Market, by Vehicle Type
Figure 22 Passenger Car Segment to Dominate Market During Forecast Period
4.7 Automotive HUD Market, by Level of Autonomy
Figure 23 Semi-Autonomous Car Segment to Have Largest Market Share During Forecast Period
4.8 Automotive HUD Market, by Propulsion Type
Figure 24 Electric Vehicle Segment to Grow at Faster Rate Than Ice Vehicle Segment During Forecast Period
4.9 Automotive HUD Market, by Vehicle Class
Figure 25 Economy Car Segment to Grow at Highest Rate During Forecast Period
4.10 Automotive HUD Market, by Offering
Figure 26 Software Segment to Register Higher CAGR Than Hardware During Forecast Period
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 27 Automotive HUD Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Awareness About Passenger and Vehicle Safety
Figure 28 Global Status Report on Road Safety
Table 11 Road Accidents in Europe, 2020-2023
5.2.1.2 Growing Inclination Toward Enhanced In-Vehicle Experience
Figure 29 HUD Benefits for End-users
Figure 30 Categories of HUD Designs
Table 12 Head-Up Display Applications
5.2.1.3 Booming Demand for Connected Vehicles
5.2.1.4 Surge in Demand for Luxury and High-End Cars
Table 13 Vehicles Equipped with Head-Up Displays, 2021-2024
5.2.2 Restraints
5.2.2.1 Space Constraints in Automotive Cockpits
5.2.2.2 Lack of Luminance and High-Power Consumption
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Self-Driving Technology
Table 14 Level of Autonomy in Electric Vehicles, 2019-2024
5.2.3.2 Growing Utilization of Head-Up Displays in Electric Vehicles
Figure 31 Global BEV and PHEV Sales, 2020-2023
Table 15 Monetary Incentives for Electric Vehicles in Western Europe, 2023
Table 16 Major Announcements on Automotive Electrification, 2021-2023
5.2.3.3 Thriving Investments in Automotive Head-Up Displays
5.2.4 Challenges
5.2.4.1 Optical Challenges
5.2.4.2 Complex Integration Process
Table 17 Automotive HUD Market: Impact of Market Dynamics
5.3 Trends and Disruptions Impacting Customer Business
Figure 32 Trends and Disruptions Impacting Customer Business
5.4 Key OEM Head-Up Display Offerings, by HUD Type
Figure 33 Key OEM Head-Up Display Offerings, by HUD Type, 2023
5.5 AR HUD Providers, by Share of Supply Contracts
Figure 34 AR HUD Providers, by Share of Supply Contracts, 2023
5.6 Automotive HUD Market: Who Supplies Whom
Table 18 Automotive HUD Market: Who Supplies Whom
5.7 Pricing Analysis
5.7.1 Average Selling Price Trend, by Technology
Figure 35 Average Selling Price, by Technology, 2020-2024 (USD)
5.7.2 Average Selling Price Trend of Combiner HUD, by Key Players in Aftermarket
Table 19 Average Selling Price of Combiner HUD, by Key Players in Aftermarket, 2024 (USD)
5.7.3 Average Selling Price Trend, by Region
Table 20 AR HUD: Average Selling Price Trend, by Region, 2020-2024
Table 21 2D HUD: Average Selling Price Trend, by Region, 2020-2024
5.8 Ecosystem Analysis
Figure 36 Ecosystem Analysis
5.8.1 OEMs
5.8.2 HUD Providers
5.8.3 HUD Component Providers
5.8.4 HUD Software Providers
Table 22 Role of Companies in Ecosystem
5.9 Supply Chain Analysis
Figure 37 Supply Chain Analysis
5.10 Bill of Materials
Figure 38 Comparison of Bill of Materials of 2D HUD vs. AR HUD in 2024
Figure 39 Comparison of Bill of Materials of 2D HUD vs. AR HUD in 2030
5.11 Case Study Analysis
5.11.1 Development of Effective Thermal Solution for Automotive Head-Up Displays
5.11.2 Improved Data Monitoring Capabilities with HUD Demonstrator
5.11.3 Enhanced Performance and Delivery Time with Hudson Test System
5.11.4 Driverless Automated Valet Parking System and AR-HUD Technology for Automotive Safety and Comfort
5.11.5 Better HUD Visual Quality Using Prometric Imaging Systems and Tt-HUD Software Platform
5.12 Patent Analysis
5.12.1 Introduction
Figure 40 Patent Analysis, 2014-2023
5.12.2 Legal Status of Patents
Figure 41 Legal Status of Patents Filed for Automotive HUDs, 2012-2024
Table 23 Innovations and Patent Registrations, 2020-2024
5.12.3 HS Code
5.12.3.1 Import/Export Scenario (HS Code 870390)
Table 24 Import Data for HS Code 870390, by Country, 2020-2023 (USD Million)
Table 25 Export Data for HS Code 870390, by Country, 2020-2023 (USD Million)
5.13 Key Stakeholders and Buying Criteria
5.13.1 Key Stakeholders in Buying Process
Figure 42 Influence of Stakeholders on Buying Process, by HUD Type
Table 26 Influence of Stakeholders on Buying Process, by HUD Type (%)
5.13.2 Buying Criteria
Figure 43 Key Buying Criteria, by HUD Type
Table 27 Key Buying Criteria, by HUD Type
5.14 Technology Analysis
5.14.1 Introduction
Figure 44 Technological Trends
Figure 45 Evolution of Automotive HUD
Figure 46 Technology Roadmap
5.14.2 Key Technologies
5.14.2.1 3D HUD
Figure 47 3D HUD
5.14.2.2 3D AR HUD
Figure 48 3D AR HUD
5.14.3 Complementary Technologies
5.14.3.1 Advanced Sensors
5.14.3.1.1 Radar
5.14.3.1.2 LiDAR
5.14.3.1.3 Image Sensors
5.14.3.2 Light-Emitting Diode Technology
Figure 49 Light Emitting Diode Display
5.14.3.3 Laser Beam Scanning
Figure 50 Laser Beam Scanning
5.14.3.4 Biometric Driver Monitoring
Figure 51 Biometric Driver Monitoring
5.14.4 Adjacent Technologies
5.14.4.1 Connected Vehicles
Figure 52 Connected Vehicle
5.14.4.2 Advanced Driver-Assistance System
Figure 53 Different Types of ADAS Sensors
5.14.5 Upcoming Technological Trends
5.15 Emerging Trends
5.15.1 Motorcycle Windshield HUDs
5.15.2 Motorcycle Helmet HUDs
5.15.3 AR HUDs
Figure 54 Conventional and AR Head-Up Display Developments, 2017-2023
5.16 Tariff and Regulatory Landscape
5.16.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 28 North America: Regulatory Bodies, Government Agencies, and Other Organizations
Table 29 Europe: Regulatory Bodies, Government Agencies, and Other Organizations
Table 30 Asia-Pacific: Regulatory Bodies, Government Agencies, and Other Organizations
5.17 Key Conferences and Events
Table 31 Automotive HUD Market: Key Conferences and Events, 2024-2025
5.18 Investment and Funding Scenario
Figure 55 Investment and Funding Scenario, 2020-2024
6 Automotive HUD Market, by HUD Type
6.1 Introduction
Table 32 Combiner HUD vs. Windshield HUD
Figure 56 Automotive HUD Market, by HUD Type, 2024 vs. 2030 (USD Million)
Table 33 Automotive HUD Market, by HUD Type, 2020-2023 (USD Million)
Table 34 Automotive HUD Market, by HUD Type, 2024-2030 (USD Million)
6.1.1 Operational Data
Table 35 Product Offerings by Leading Automotive HUD Manufacturers
6.2 Windshield HUD
6.2.1 Increased Consumer Willingness to Pay for Safety Functions to Drive Market
Table 36 Models Equipped with Windshield Head-Up Displays, 2022-2024
Table 37 Windshield: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 38 Windshield: Automotive HUD Market, by Region, 2024-2030 (USD Million)
6.3 Combiner HUD
6.3.1 Growing Aftermarket Installation to Drive Market
6.4 Key Industry Insights
7 Automotive HUD Market, by Technology
7.1 Introduction
Figure 57 Automotive HUD Market, by Technology, 2024 vs. 2030 (USD Million)
Table 39 Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 40 Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 41 Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 42 Automotive HUD Market, by Technology, 2024-2030 (USD Million)
7.1.1 Operational Data
Table 43 Technology Offerings by Leading Automotive HUD Manufacturers
Table 44 2D vs. AR vs. 3D Head-Up Displays
7.2 2D HUD
7.2.1 Increasing Focus on Car Safety to Drive Market
Table 45 Models Equipped with 2D Head-Up Displays, 2022-2024
Table 46 2D HUD: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 47 2D HUD: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 48 2D HUD: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 49 2D HUD: Automotive HUD Market, by Region, 2024-2030 (USD Million)
7.3 AR HUD
7.3.1 Rising Adoption of ADAS Technology to Drive Market
Table 50 Models Equipped with AR-HUDs, 2021-2024
Table 51 AR HUD: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 52 AR HUD: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 53 AR HUD: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 54 AR HUD: Automotive HUD Market, by Region, 2024-2030 (USD Million)
7.4 3D HUD
7.4.1 Need to Reduce Accident Rates to Drive Market
Table 55 3D HUD: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 56 3D HUD: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 57 3D HUD: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 58 3D HUD: Automotive HUD Market, by Region, 2024-2030 (USD Million)
7.5 Key Industry Insights
8 Automotive HUD Market, by Vehicle Class
8.1 Introduction
Figure 58 Automotive HUD Market, by Vehicle Class, 2024 vs. 2030 (USD Million)
Table 59 Automotive HUD Market, by Vehicle Class, 2020-2023 (Thousand Units)
Table 60 Automotive HUD Market, by Vehicle Class, 2024-2030 (Thousand Units)
Table 61 Automotive HUD Market, by Vehicle Class, 2020-2023 (USD Million)
Table 62 Automotive HUD Market, by Vehicle Class, 2024-2030 (USD Million)
8.2 Economy Car
8.2.1 Increasing Adoption of ADAS and Connected Features to Drive Market
Table 63 Economy Car: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 64 Economy Car: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 65 Economy Car: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 66 Economy Car: Automotive HUD Market, by Region, 2024-2030 (USD Million)
8.3 Mid-Segment Car
8.3.1 Growing Requirement for Compact Space and Limited Color Definition to Drive Market
Table 67 Mid-Segment Car: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 68 Mid-Segment Car: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 69 Mid-Segment Car: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 70 Mid-Segment Car: Automotive HUD Market, by Region, 2024-2030 (USD Million)
8.4 Luxury Car
8.4.1 Rising Demand for Advanced Safety and In-Vehicle Features to Drive Market
Table 71 Luxury Car: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 72 Luxury Car: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 73 Luxury Car: Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 74 Luxury Car: Automotive HUD Market, by Region, 2024-2030 (USD Million)
8.5 Key Industry Insights
9 Automotive HUD Market, by Vehicle Type
9.1 Introduction
Table 75 HUD-Enabled Vehicles, 2021-2024
Figure 59 Automotive HUD Market, by Vehicle Type, 2024 vs. 2030 (USD Million)
Table 76 Automotive HUD Market, by Vehicle Type, 2020-2023 (Thousand Units)
Table 77 Automotive HUD Market, by Vehicle Type, 2024-2030 (Thousand Units)
Table 78 Automotive HUD Market, by Vehicle Type, 2020-2023 (USD Million)
Table 79 Automotive HUD Market, by Vehicle Type, 2024-2030 (USD Million)
9.2 Passenger Car
9.2.1 Booming Sales of HUD-Equipped Passenger Cars to Drive Market
Table 80 Passenger Cars Equipped with Automotive HUDs
Table 81 Passenger Car: Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 82 Passenger Car: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 83 Passenger Car: Automotive HUD Marke, by Region, 2020-2023 (USD Million)
Table 84 Passenger Car: Automotive HUD Market, by Region, 2024-2030 (USD Million)
9.3 Commercial Vehicle
9.3.1 Expanding E-Commerce and Last-Mile Delivery Services to Drive Market
Table 85 Commercial Vehicle: Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 86 Commercial Vehicle: Automotive HUD Market, by Region, 2024-2030 (USD Million)
9.4 Key Industry Insights
10 Automotive HUD Market, by Electric Vehicle Type
10.1 Introduction
Figure 60 Electric Vehicle Comparison, by Propulsion
Figure 61 Automotive HUD Market, by Electric Vehicle Type, 2024 vs. 2030 (USD Million)
Table 87 Automotive HUD Market, by EV Type, 2020-2023 (Thousand Units)
Table 88 Automotive HUD Market, by EV Type, 2024-2030 (Thousand Units)
Table 89 Automotive HUD Market, by EV Type, 2020-2023 (USD Million)
Table 90 Automotive HUD Market, by EV Type, 2024-2030 (USD Million)
10.1.1 Operational Data
Table 91 Best-Selling EVs and Ice Vehicles in 2023
Table 92 Electric Vehicles Equipped with Automotive HUDs
10.2 Battery Electric Vehicle
10.2.1 Growing Focus on Advanced Battery Technology to Drive Market
10.3 Fuel Cell Electric Vehicle
10.3.1 Increasing Demand for Hydrogen Propulsion to Drive Market
10.4 Hybrid Electric Vehicle
10.4.1 Enhanced Energy-Saving Capabilities to Drive Market
10.5 Plug-In Hybrid Electric Vehicle
10.5.1 Increasing Need for Longer Electric Range to Drive Market
10.6 Key Industry Insights
11 Automotive HUD Market, by Level of Autonomy
11.1 Introduction
Figure 62 Levels of Autonomy in Cars
Figure 63 Automotive HUD Market, by Level of Autonomy, 2024 vs. 2030 (Thousand Units)
Table 93 Automotive HUD Market, by Level of Autonomy, 2020-2023 (Thousand Units)
Table 94 Automotive HUD Market, by Level of Autonomy, 2024-2030 (Thousand Units)
11.2 Non-Autonomous Car
11.2.1 L0
11.2.1.1 Rising Production of Cars in Asia-Pacific to Drive Market
11.3 Semi-Autonomous Car
11.3.1 L1
11.3.1.1 Increasing Adoption of Autonomous Driving Features to Drive Market
11.3.2 L2
11.3.2.1 Growing Integration of Automatic Emergency Braking, Cross-Traffic Alert, and Blind Spot Detection to Drive Market
11.3.3 L2+
11.3.3.1 Surge in Adoption of Driver Support Systems to Drive Market
11.3.4 L3
11.3.4.1 Growing Shift to Self-Driving Vehicles and Driver Support Systems to Drive Market
11.4 Autonomous Car
Table 95 Popular Autonomous Vehicles Worldwide
11.4.1 L4
11.4.1.1 Growing Inclination Toward Autonomous Mobility Solutions to Drive Market
11.4.2 L5
11.4.2.1 Rising Demand for Reduced Manual Control to Drive Market
11.4.3 Key Industry Insights
12 Automotive HUD Market, by Propulsion Type
12.1 Introduction
12.1.1 Operational Data
Table 96 Vehicle Models Equipped with Head-Up Displays, by Propulsion Type
Figure 64 Automotive HUD Market, by Propulsion Type, 2024 vs. 2030 (USD Million)
Table 97 Automotive HUD Market, by Propulsion Type, 2020-2023 (Thousand Units)
Table 98 Automotive HUD Market, by Propulsion Type, 2024-2030 (Thousand Units)
Table 99 Automotive HUD Market, by Propulsion Type, 2020-2023 (USD Million)
Table 100 Automotive HUD Market, by Propulsion Type, 2024-2030 (USD Million)
12.2 Ice Vehicle
12.2.1 Rising Adoption of ADAS in Ice Vehicles to Drive Market
12.3 Electric Vehicle
12.3.1 Growing Focus on Strict Vehicle Emissions to Drive Market
12.4 Key Industry Insights
13 Automotive HUD Market, by Offering
13.1 Introduction
Table 101 Hardware vs. Software Offerings
Figure 65 Automotive HUD Market, by Offering, 2024 vs. 2030 (USD Million)
Table 102 Automotive HUD Market, by Offering, 2020-2023 (USD Million)
Table 103 Automotive HUD Market, by Offering, 2024-2030 (USD Million)
13.2 Hardware
13.2.1 Increasing Focus on Enhanced Driving Safety and Convenience to Drive Market
13.3 Software
13.3.1 Rising Adoption of ADAS-Equipped Vehicles to Drive Market
13.4 Key Industry Insights
14 Automotive HUD Market, by Region
14.1 Introduction
Figure 66 Automotive HUD Market, by Region, 2024 vs. 2030 (USD Million)
Table 104 Automotive HUD Market, by Region, 2020-2023 (Thousand Units)
Table 105 Automotive HUD Market, by Region, 2024-2030 (Thousand Units)
Table 106 Automotive HUD Market, by Region, 2020-2023 (USD Million)
Table 107 Automotive HUD Market, by Region, 2024-2030 (USD Million)
14.2 North America
14.2.1 Recession Impact Analysis
Figure 67 North America: Automotive HUD Market Snapshot
Table 108 North America: Automotive HUD Market, by Country, 2020-2023 (Thousand Units)
Table 109 North America: Automotive HUD Market, by Country, 2024-2030 (Thousand Units)
Table 110 North America: Automotive HUD Market, by Country, 2020-2023 (USD Million)
Table 111 North America: Automotive HUD Market, by Country, 2024-2030 (USD Million)
14.2.2 Canada
14.2.2.1 Rising Sales of Connected Cars to Drive Market
Table 112 Canada: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 113 Canada: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 114 Canada: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 115 Canada: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.2.3 Mexico
14.2.3.1 Growing Demand for Premium In-Vehicle Experiences, Safety, and Comfort Features to Drive Market
Table 116 Mexico: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 117 Mexico: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 118 Mexico: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 119 Mexico: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.2.4 US
14.2.4.1 Increasing Demand for Advanced Features in Vehicles to Drive Market
Table 120 US: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 121 US: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 122 US: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 123 US: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.3 Asia-Pacific
14.3.1 Recession Impact Analysis
Figure 68 Asia-Pacific: Automotive HUD Market Snapshot
Table 124 Asia-Pacific: Automotive HUD Market, by Country, 2020-2023 (Thousand Units)
Table 125 Asia-Pacific: Automotive HUD Market, by Country, 2024-2030 (Thousand Units)
Table 126 Asia-Pacific: Automotive HUD Market, by Country, 2020-2023 (USD Million)
Table 127 Asia-Pacific: Automotive HUD Market, by Country, 2024-2030 (USD Million)
14.3.2 China
14.3.2.1 High Investment by Major OEMs in Autonomous and Semi-Autonomous Vehicles to Drive Market
Table 128 China: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 129 China: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 130 China: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 131 China: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.3.3 India
14.3.3.1 Increasing Population and Smart City Initiatives to Drive Market
Table 132 India: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 133 India: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 134 India: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 135 India: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.3.4 Japan
14.3.4.1 Growing Demand for Connected and Semi-Autonomous Cars to Drive Market
Table 136 Japan: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 137 Japan: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 138 Japan: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 139 Japan: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.3.5 South Korea
14.3.5.1 Increasing Demand for Vehicle Electronics and Safety Features to Drive Market
Table 140 South Korea: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 141 South Korea: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 142 South Korea: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 143 South Korea: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.4 Europe
14.4.1 Recession Impact Analysis
Figure 69 Europe: Automotive HUD Market, by Country, 2024-2030
Table 144 Europe: Automotive HUD Market, by Country, 2020-2023 (Thousand Units)
Table 145 Europe: Automotive HUD Market, by Country, 2024-2030 (Thousand Units)
Table 146 Europe: Automotive HUD Market, by Country, 2020-2023 (USD Million)
Table 147 Europe: Automotive HUD Market, by Country, 2024-2030 (USD Million)
14.4.2 France
14.4.2.1 Growing Installation of Lane Departure Warning Systems in Heavy Trucks to Drive Market
Table 148 France: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 149 France: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 150 France: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 151 France: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.4.3 Germany
14.4.3.1 Presence of Domestic Automotive Sector Players to Drive Market
Table 152 Germany: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 153 Germany: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 154 Germany: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 155 Germany: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.4.4 Spain
14.4.4.1 Increasing Production and Export from OEMs to Drive Market
Table 156 Spain: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 157 Spain: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 158 Spain: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 159 Spain: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.4.5 UK
14.4.5.1 Surging Demand for Advanced Safety Systems and Driving Convenience Features to Drive Market
Table 160 UK: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 161 UK: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 162 UK: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 163 UK: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
14.4.6 Italy
14.4.6.1 Growing Demand for Mid-Segment and Luxury Cars to Drive Market
Table 164 Italy: Automotive HUD Market, by Technology, 2020-2023 (Thousand Units)
Table 165 Italy: Automotive HUD Market, by Technology, 2024-2030 (Thousand Units)
Table 166 Italy: Automotive HUD Market, by Technology, 2020-2023 (USD Million)
Table 167 Italy: Automotive HUD Market, by Technology, 2024-2030 (USD Million)
15 Competitive Landscape
15.1 Overview
15.2 Key Player Strategies
Table 168 Key Player Strategies, 2021-2024
15.3 Market Share Analysis
Table 169 Automotive HUD Market: Degree of Competition
Figure 70 Market Share Analysis, 2023
15.4 Revenue Analysis
Figure 71 Revenue Analysis of Top 5 Players, 2018-2022
15.5 Company Valuation and Financial Metrics
Figure 72 Company Valuation of Key Players
Figure 73 Financial Metrics of Key Players
15.6 Brand/Product Comparison
Figure 74 Brand/Product Comparison
15.7 Company Evaluation Matrix
15.7.1 Stars
15.7.2 Emerging Leaders
15.7.3 Pervasive Players
15.7.4 Participants
Figure 75 Automotive HUD Market: Company Evaluation Matrix, 2023
15.7.5 Company Footprint
Table 170 Automotive HUD Market: Company Footprint, 2023
Table 171 Automotive HUD Market: Region Footprint, 2023
Table 172 Automotive HUD Market: HUD Type Footprint, 2023
15.8 Startup/SME Evaluation Matrix
15.8.1 Progressive Companies
15.8.2 Responsive Companies
15.8.3 Dynamic Companies
15.8.4 Starting Blocks
Figure 76 Automotive HUD Market: Startup/SME Evaluation Matrix, 2023
15.8.5 Competitive Benchmarking
Table 173 Automotive HUD Market: Key Startups/SMEs
Table 174 Automotive HUD Market: Competitive Benchmarking of Key Startups/SMEs
15.9 Competitive Scenarios and Trends
15.9.1 Product Launches/Developments
Table 175 Automotive HUD Market: Product Launches/Developments, January 2021-March 2024
15.9.2 Deals
Table 176 Automotive HUD Market: Deals, January 2021-March 2024
15.9.3 Other Developments
Table 177 Automotive HUD Market: Other Developments, January 2021-March 2024
16 Company Profiles
(Business Overview, Products Offered, Recent Developments, Analyst's View Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats) *
16.1 Key Players
16.1.1 Nippon Seiki Co. Ltd.
Table 178 Nippon Seiki Co. Ltd.: Company Overview `
Figure 77 Nippon Seiki Co. Ltd.: Company Snapshot
Table 179 Nippon Seiki Co. Ltd.: Shareholders (As of March 2023)
Table 180 Nippon Seiki Co. Ltd.: Sales Ratio to Major Customers (As of March 2023)
Table 181 Nippon Seiki Co. Ltd.: Major Supply Contracts
Table 182 Nippon Seiki Co. Ltd.: Products/Solutions Offered
Table 183 Nippon Seiki Co. Ltd.: Deals
Table 184 Nippon Seiki Co. Ltd.: Other Developments
Table 185 Nippon Seiki Co. Ltd.: Expansions
16.1.2 Continental AG
Table 186 Continental AG: Company Overview
Figure 78 Continental AG: Company Snapshot
Figure 79 Continental AG: Business Locations and Employees (As of January 2023)
Table 187 Continental AG: Major Supply Agreements
Table 188 Continental AG: Key Customers (As of March 2023)
Table 189 Continental AG: Products/Solutions Offered
Table 190 Continental AG: Product Launches/Developments
Table 191 Continental AG: Expansions
16.1.3 Panasonic Holdings Corporation
Table 192 Panasonic Holdings Corporation: Company Overview
Figure 80 Panasonic Holdings Corporation: Company Snapshot
Table 193 Panasonic Holdings Corporation: Key Customers
Table 194 Panasonic Holdings Corporation: Supply Contracts
Table 195 Panasonic Holdings Corporation: Products/Solutions Offered
Table 196 Panasonic Holdings Corporation: Product Launches/Developments
Table 197 Panasonic Holdings Corporation: Deals
Table 198 Panasonic Holdings Corporation: Expansions
Table 199 Panasonic Holdings Corporation: Other Developments
16.1.4 Denso Corporation
Table 200 Denso Corporation: Company Overview
Figure 81 Denso Corporation: Company Snapshot
Table 201 Denso Corporation: Key Customers
Table 202 Denso Corporation: Sales Breakdown, by OEMs (As of March 2022)
Table 203 Denso Corporation: Major Subsidiaries and Affiliates
Table 204 Denso Corporation: Major Supply Agreements
Table 205 Denso Corporation: Products/Solutions Offered
Table 206 Denso Corporation: Expansions
Table 207 Denso Corporation: Other Developments
16.1.5 Foryou Corporation
Table 208 Foryou Corporation: Company Overview
Figure 82 Foryou Corporation: Company Snapshot
Table 209 Foryou Corporation: Key Customers
Table 210 Foryou Corporation: Major Supply Agreements
Table 211 Foryou Corporation: Products/Solutions Offered
Table 212 Foryou Corporation: Deals
Table 213 Foryou Corporation: Other Developments
16.1.6 Yazaki Corporation
Table 214 Yazaki Corporation: Company Overview
Figure 83 Yazaki Corporation: Company Snapshot
Table 215 Yazaki Corporation: Key Customers
Table 216 Yazaki Corporation: Products/Solutions Offered
Table 217 Yazaki Corporation: Product Launches/Developments
Table 218 Yazaki Corporation: Deals
Table 219 Yazaki Corporation: Expansions
Table 220 Yazaki Corporation: Other Developments
16.1.7 Visteon Corporation
Table 221 Visteon Corporation: Company Overview
Figure 84 Visteon Corporation: Company Snapshot
Table 222 Visteon Corporation: Key Customers
Table 223 Visteon Corporation: Supply Contracts
Table 224 Visteon Corporation: Products/Solutions Offered
Table 225 Visteon Corporation: Product Launches/Developments
Table 226 Visteon Corporation: Expansions
16.1.8 Huawei Technologies Co. Ltd.
Table 227 Huawei Technologies Co. Ltd.: Company Overview
Figure 85 Huawei Technologies Co. Ltd.: Company Snapshot
Table 228 Huawei Technologies Co. Ltd.: Major Supply Agreements
Table 229 Huawei Technologies Co. Ltd.: Key Customers
Table 230 Huawei Technologies Co. Ltd.: Products/Solutions Offered
Table 231 Huawei Technologies Co. Ltd.: Product Launches/Developments
Table 232 Huawei Technologies Co. Ltd.: Deals
Table 233 Huawei Technologies Co. Ltd.: Other Developments
16.1.9 Valeo
Table 234 Valeo: Company Overview
Figure 86 Valeo: Company Snapshot
Table 235 Valeo: Products/Solutions Offered
Table 236 Valeo: Key Customers
Table 237 Valeo: Business Groups with Major Competitors
Table 238 Valeo.: Product Launches/Developments
Table 239 Valeo: Expansions
16.1.10 Jiangsu Zejing Automotive Electronics Co. Ltd.
Table 240 Jiangsu Zejing Automotive Electronics Co. Ltd.: Company Overview
Table 241 Jiangsu Zejing Automotive Electronics Co. Ltd.: Products/Solutions Offered
16.1.11 Hyundai Mobis
Table 242 Hyundai Mobis: Company Overview
Table 243 Hyundai Mobis: Supply Contracts
Table 244 Hyundai Mobis: Products/Solutions Offered
Table 245 Hyundai Mobis: Other Developments
16.1.12 Lg Electronics
Table 246 Lg Electronics: Company Overview
Figure 87 Lg Electronics: Company Snapshot
Table 247 Lg Electronics: Key Customers
Table 248 Lg Electronics: Products/Solutions Offered
Table 249 Lg Electronics: Product Launches/Developments
16.2 Other Players
16.2.1 Harman International
Table 250 Harman International: Company Overview
16.2.2 Wayray AG
Table 251 Wayray AG: Company Overview
16.2.3 Futurus
Table 252 Futurus: Company Overview
16.2.4 Hudway, LLC
Table 253 Hudway, LLC: Company Overview
16.2.5 Hudly
Table 254 Hudly: Company Overview
16.2.6 Cy Vision
Table 255 Cy Vision: Company Overview
16.2.7 Envisics
Table 256 Envisics: Company Overview
16.2.8 Zhejiang Crystal-Optech Co. Ltd.
Table 257 Zhejiang Crystal-Optech Co. Ltd.: Company Overview
16.2.9 Yili Electronics Co. Ltd.
Table 258 Yili Electronics Co. Ltd.: Company Overview
16.2.10 Maxell, Ltd.
Table 259 Maxell, Ltd.: Company Overview
16.2.11 Neusoft Corporation
Table 260 Neusoft Corporation: Company Overview
*Details on Business Overview, Products Offered, Recent Developments, Analyst's View, Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats Might Not be Captured in Case of Unlisted Companies.
17 Analyst's Recommendations
17.1 Asia-Pacific to be Largest Market During Forecast Period
17.2 Increasing Focus on Semi-Autonomous Vehicles to Drive Demand for Automotive HUD Solutions
17.3 AR and 3D HUDs to Emerge as Key Technologies
17.4 Conclusion
18 Appendix
18.1 Key Insights from Industry Experts
18.2 Discussion Guide
18.3 Knowledgestore: The Subscription Portal
18.4 Customization Options
18.4.1 Automotive HUD Market, by EV Type, at a Regional Level
18.4.2 Automotive HUD Market, by Level of Autonomy, at a Regional Level
18.4.3 Profiling of Additional Market Players (Up to 5)

Companies Mentioned

  • Nippon Seiki Co. Ltd.
  • Continental AG
  • Panasonic Holdings Corporation
  • Denso Corporation
  • Foryou Corporation
  • Yazaki Corporation
  • Visteon Corporation
  • Huawei Technologies Co. Ltd.
  • Valeo
  • Jiangsu Zejing Automotive Electronics Co. Ltd.
  • Hyundai Mobis
  • LG Electronics
  • Harman International
  • WayRay AG
  • Futurus
  • Hudway, LLC
  • Hudly
  • CY Vision
  • Envisics
  • Zhejiang Crystal-Optech Co. Ltd.
  • Yili Electronics Co. Ltd.
  • Maxell, Ltd.
  • Neusoft Corporation

Methodology

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Table Information

Report AttributeDetails
No. of Pages290
PublishedMay 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 1.2 Billion
Forecasted Market Value ( USD ) by 2030 $ 2.4 Billion
Compound Annual Growth Rate12.3%
Regions CoveredGlobal
No. of Companies Mentioned23

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About the Automotive Heads up Display Market

The Automotive Heads up Display (HUD) market is a subset of the Telematics and Vehicle Electronics industry. HUDs are electronic displays that project information onto a transparent screen in the driver's line of sight. This allows drivers to view important information such as speed, navigation, and warnings without taking their eyes off the road. HUDs are becoming increasingly popular in the automotive industry due to their ability to improve safety and convenience. HUDs are typically integrated into the vehicle's dashboard, but can also be installed as an aftermarket product. They are available in a variety of sizes and configurations, and can be used to display a wide range of information. This includes navigation, speed, fuel economy, and warnings for potential hazards. The Automotive Heads up Display market is expected to grow in the coming years as more automakers incorporate HUDs into their vehicles. This growth is driven by the increasing demand for safety and convenience features in vehicles. Some of the major companies in the Automotive Heads up Display market include Continental AG, Denso Corporation, Nippon Seiki Co., Ltd., Panasonic Corporation, and Visteon Corporation. Show Less Read more

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