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Your Search for 'patient education and direct-to-patient communication' returned 3 results - Page 1 of 1

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Addressing Patient Compliance: Targeted marketing driving a shift in focus from acquisition to retention  
Datamonitor, Aug 2004, Pages: 140
... use of DTC advertising, direct-to-patient communication, and CRM ... s unbranded disease
education program for ... 42: Pfizer sponsors the patient information portal ...


Marketing Drugs in an Era of Pharmacovigilance - Best practice after drug safety scares and the implications for the future  
Datamonitor, Dec 2005, Pages: 199
... channels for re-establishing patient confidence after ... was ripe for change 177 Will
direct-to-patient promotion replace ... 178 Physician education will become more ...


Medical Device Branding - Building Identity and Equity  
HBS Consulting, Dec 2003
... Case studies reviewing branding ... In addition, if the patient is increasingly seen
as the ... through clinical trials 56 6.2.2 Direct to patient promotion 58 6.3 ...


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