Datamonitor, Aug 2004, Pages: 140
... use of DTC advertising, direct-to-patient communication, and CRM ... s unbranded disease education program for ... 42: Pfizer sponsors the patient information portal ...
Datamonitor, Dec 2005, Pages: 199
... channels for re-establishing patient confidence after ... was ripe for change 177 Will direct-to-patient promotion replace ... 178 Physician education will become more ...
HBS Consulting, Dec 2003 ... Case studies reviewing branding ... In addition, if the patient is increasingly seen as the ... through clinical trials 56 6.2.2 Direct to patient promotion 58 6.3 ...