Horowitz Associates Inc, July 2009, Pages: 62
AfricanAmericans
7.1 Internet Usage: Frequency of Specific Usage-
7.2 Online Brands: Search Engines/Portals Most Frequently Used-
7.3 Online Brands: Web Sites Most Frequently Visited-
8) Penetration
yStats.com GmbH & Co. KG, Feb 2009, Pages: 53
, (% of respondents), 2007
- US Online Leisure / Unmanaged Business Travel Sales; (billions and % increase vs. prior year), 2003-2010
- African-American Internet Users and Penetration (millions and % of total African
Mintel, Aug 2010
is seeing Black models in publications and on the runway to AfricanAmericans?
- Who are the major influencers in Black fashion today?
- Are Black adults shopping online? What are they buying? Scope
Mintel, Jan 2009, Pages: 91
AfricanAmericans, with a buying power projected to reach $1.2 trillion by the year 2012, higher education and professional achievements, a Black president in the White House, prove that Black
Horowitz Associates Inc, Nov 2008, Pages: 109
of Asian Internet Users
8.4 Profile of AfricanAmerican Internet Users
8.5 Internet and Broadband Video Profile of AfricanAmerican, Hispanic, and Asian Internet Users
8.6 Ethnic Profile of Hispanic
Mintel, April 2009, Pages: 110
and gaming
Understanding the consumer
Demographics
The importance of Black culture
Entertainment trends
Online entertainment
THE BLACK CONSUMER
Black? Or AfricanAmerican?
Comparing Black to White
WSL Strategic Retail, Oct 2010, Pages: 78
- Generations: Millennials, Gen X, Boomers, Seniors
- Income: Low, Middle, Upper Income
- Ethnicity: Caucasian, AfricanAmerican, Hispanic
BUZZ TO BUY WORKSHOPS:
WSL/SR will lead workshops for your company
Mintel, Feb 2010, Pages: 69
sensitive and less satisfied
African-American advertising is both aspirational and inspirational
Spanish-language advertising ranges from relatable to romantic
Background Factors
Minority purchasing power
Richard K. Miller & Associates, Oct 2011, Pages: 513
segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC
Mintel, March 2009, Pages: 111
on how wealthy AfricanAmericans are often misunderstood by mainstream media and advertisers.
It is important to note that Black consumers have long had a relationship with premium brands. In this report
Mintel, July 2009, Pages: 75
With the economic impact of AfricanAmericans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power
Mintel, Sep 2010, Pages: 101
The connection between food, tradition, family and history is a deep one for many AfricanAmericans. Dishes that make up the Black diet today have been prepared and eaten in much the same way
Javelin Strategy & Research, Sep 2007, Pages: 27
% Access Internet but only 60% Use Anti-Malware
-Highest Average Fraud Amounts and Consumer Costs Experienced by Upper Income Asians despite Fast Resolution -Times
-AfricanAmericans Suffer Highest Rates
VDM Publishing House, May 2010, Pages: 292
theory and of Caribbean and African- American literature in diaspora. Nicola, Hunte.
Nicola C. Hunte, Ph.D.: Studied Literatures in English at the University of the West Indies (UWI). Research interests
Grey House Publishing Inc, Oct 2009, Pages: 600
A timely survey of an important sector of American letters, The Encyclopaedia of African-American Writing covers the role and influence of AfricanAmerican cultural leaders, from all walks of life
Mintel, May 2010, Pages: 70
used for last foreign trip, by age, November 2008-December 2009
Innovation and Innovators
Key points
Segmented marketing
American Airlines courts African-American flyers
United specializes in college
Global Industry Analysts, Inc., Sep 2008, Pages: 170
54
Table 21: Survey of Online Purchase of Video Games in the US
(2005): Percentage Breakdown of Caucasian Americans, AfricanAmericans, Hispanic Americans, and Asian Americans 54
Table 22
Javelin Strategy & Research, March 2007, Pages: 31
into a deeper banking relationship
- market advanced capabilities of online financial management to higher-income consumers
- target new african-american customers with financial management services
- connect
Richard K. Miller & Associates, Sep 2011, Pages: 466
11.1 Favorite Sports
11.2 Avid Fans
11.3 Fan Base By Gender
11.4 Fan Base By Age
11.5 Fan Base By Ethnicity
11.6 Fan Base By Income
11.7 Female Fans
11.8 Youth Fans
11.9 African-American Fans
11