Mintel, July 2008, Pages: 73
's attitudestowards travel and leisure, by education, Fall 2007
AttitudesTowards the Media
Key points
Snapshot of the state of advertising
Time-delayed TV, surfing, and cell phones are in
Figure 24: Media
Mintel, March 2010, Pages: 81
16: Event participation, by gender, December 2009
Social media, mini-movies, appeal to 18-24s
Figure 17: Event participation, by age, December, 2009
Attitudestowards Sponsorships of Sporting Events
Mintel, Oct 2009, Pages: 75
Bureau of the Census
- Verizon Wireless (Cellco)
- Visa U.S.A. Inc.
- World Federation of Advertisers (WFA)
- Yahoo! Inc
- YouTube, Inc. Attitudes to Internet and New Media Marketing in the United States
Mintel, Jan 2009, Pages: 91
The media and race
Figure 52: Feelings towards self and America, by age, December 2008
Figure 53: Feelings towards self and America, by household income, December 2008
Consumers’ attitudestowards self
Mintel, Jan 2009, Pages: 79
Figure 33: Attitudestowards life, by Hispanics U.S. and non-U.S.-born, 2007
- Attitudestowards work
Figure 34: Attitudestowards work/life—Hispanics vs. non-Hispanics, 2007
Figure 35: Attitudes
Mintel, Dec 2006
impacting the media and communications sectors; the amount and frequency of entertainment spending by urban residents; their usage of various types of media and communications; and their attitudestoward
Mintel, July 2009, Pages: 75
and opportunities
- Understanding the consumer
- Demographics
- Black Media
- Newspapers
History of Black newspapers in America
- Who are they?
- Who are their readers
- Why are they important
Magazines
- History
Mintel, March 2010, Pages: 69
market in decades
New Media Marketing Channels
The internet replaces television as primary source of entertainment
Figure 4: Use of select media, by age, December 2009
Figure 5: Attitudestoward television
Mintel, March 2007
drives
Market Size and Trends
Figure 9: Total U.S. factory sales of flash media and other blank computer media, at current and constant prices, 2002-06
Rapid price deflation leaves lower capacities
Mintel, Dec 2010, Pages: 82
-10
Segment Performance—Digital Media Adapters
Appeal of internet TV drives rapid growth of DMA unit sales
DMA sales and forecast
Figure 15: U.S. factory sales and forecast of digital media adapters, at current
Mintel, Sep 2008, Pages: 81
Hispanics represent the largest minority group in the U.S. and are among the fastest-growing segments of the population. Hispanic spending is projected to reach $1.2 trillion by 2012. One cause
Mintel, May 2010, Pages: 125
and their dining out habits - The most and least popular financial services among Hispanic blue collars - Types of media more effective in reaching Hispanic blue collars - Attitudestowards advertising
Mintel, Dec 2010, Pages: 115
This report explores the attitudestowards and use of financial services among Asian Americans. It provides insight into Asian American demographics (including purchasing power), and the factors
Mintel, Nov 2010, Pages: 116
With total U.S. sales of $71.9 billion estimated in 2010, red meat sales have grown 15% since 2005; however, the industry experienced its first single-year decline from 2009-10. In this report
Mintel, Jan 2011, Pages: 80
developed areas of North America and Europe
- How the economy is slowly starting to recover, bringing increased interest in investing
- Investors are feeling somewhat more confident in their own personal
Mintel, April 2009, Pages: 86
- Figure 70: Hispanic females’ attitudestowards job and career, by educational attainment, July 2007-September 2008
- Latinas in the workforce
- Latina entrepreneurs
- Figure 71: State Farm Insurance
Mintel, May 2010, Pages: 65
research, by household income, February 2010
Attitudestoward Advertising
General disdain for advertising makes reaching seniors through TV difficult
Figure 29: Attitudestowardmedia advertising, by age, November 2008
Mintel, Feb 2010, Pages: 69
at attitudes of multicultural consumers toward mobile phone technology and what they might be willing to spend on.
Analysis and insights offered include:
- What specific factors drive the purchasing decisions
Mintel, Feb 2007
found in the Simmons National Consumer Survey, as well as proprietary research on Boomers, fielded by us, to explore Boomers’ attitudestoward money and investments, shopping, leisure activities